---
title: "Chamberlain vs Merlin: Which is more popular in New Zealand?"
description: "Is Chamberlain or Merlin more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Garage door opener brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/chamberlain-vs-merlin-garage"
publisher: "Brandwave"
---

# Chamberlain vs Merlin: Which is more popular in New Zealand?

Is Chamberlain or Merlin more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Garage door opener brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Chamberlain and Merlin
- **Competitive set**: Garage door opener brands
- **Market**: New Zealand
- **Month measured**: Oct 2026
- **Chamberlain Share of Search**: 25.5%
- **Merlin Share of Search**: 4.9%

## Is Chamberlain or Merlin more popular in search?

- In October 2026, Chamberlain had more branded searches than Merlin among garage door opener brands in New Zealand. Chamberlain had about 880 branded searches, while Merlin had 170. Chamberlain made up 25.5% of all garage door opener brand searches we track, and Merlin accounted for 4.9%.
- Chamberlain was ahead of Merlin in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Chamberlain’s share of searches among garage door opener brands in New Zealand moved from 21.3% to 25.5%, and its estimated monthly branded searches moved from 720 to 880.
- Across the 12 months ending October 2026, Merlin’s share of searches among garage door opener brands in New Zealand moved from 7.7% to 4.9%, and its estimated monthly branded searches moved from 260 to 170.

## Top garage door opener brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Merlin appeared in all five answers. Chamberlain was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Merlin was listed before Chamberlain in three out of five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Merlin | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Chamberlain | 2nd | 2 of 3 | 2 of 2 | 4 of 5 |
| Dominator | 3rd | 1 of 3 | 1 of 2 | 2 of 5 |

## Every AI answer about garage door opener brands

- Asked ChatGPT "Which garage door opener brand should I buy in New Zealand?": 1. Merlin, 2. Chamberlain
- Asked ChatGPT "What are the best garage door opener brands in New Zealand?": 1. Merlin, 2. Dominator
- Asked ChatGPT "What's the best garage door opener brand in New Zealand for a quiet opener?": 1. Merlin, 2. Chamberlain
- Searched Google, AI Overview "garage door opener nz": 1. Chamberlain, 2. Merlin, 3. Dominator
- Searched Google, AI Overview "quiet garage door opener": 1. Chamberlain, 2. Merlin

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How did search popularity change for New Zealand garage door opener brands in October 2026?

- In October 2026, Chamberlain gained share of searches among garage door opener brands in New Zealand, from 18.7% to 25.5%.
- Merlin’s share of searches among garage door opener brands in New Zealand has lost ground for 3 months in a row, from 8.3% to 4.9% in October 2026.

## How has branded search for Chamberlain and Merlin changed in New Zealand over the last 12 months?

| Month | Chamberlain estimated searches | Chamberlain Share of Search | Chamberlain rank | Merlin estimated searches | Merlin Share of Search | Merlin rank |
| --- | --- | --- | --- | --- | --- | --- |
| Nov 2025 | 720 | 21.3% | 2 | 260 | 7.7% | 3 |
| Dec 2025 | 720 | 21.3% | 2 | 260 | 7.7% | 3 |
| Jan 2026 | 720 | 18.6% | 2 | 260 | 6.7% | 3 |
| Feb 2026 | 590 | 18.4% | 2 | 210 | 6.6% | 3 |
| Mar 2026 | 720 | 18.8% | 2 | 210 | 5.5% | 3 |
| Apr 2026 | 720 | 21.3% | 2 | 260 | 7.7% | 3 |
| May 2026 | 720 | 21.3% | 2 | 260 | 7.7% | 3 |
| Jun 2026 | 480 | 13.2% | 2 | 260 | 7.1% | 3 |
| Jul 2026 | 480 | 15.3% | 2 | 260 | 8.3% | 3 |
| Aug 2026 | 590 | 18.4% | 2 | 210 | 6.6% | 3 |
| Sep 2026 | 590 | 18.7% | 2 | 170 | 5.4% | 3 |
| Oct 2026 | 880 | 25.5% | 2 | 170 | 4.9% | 3 |

## How are Chamberlain’s and Merlin’s branded searches counted?

Brandwave collects information about searches that people make online using Chamberlain’s and Merlin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Chamberlain**: Measured on the search term “chamberlain”.
- **Merlin**: Measured on the search term “merlin garage door”.

- [Chamberlain profile](/demand/nz/brands/chamberlain)
- [Merlin profile](/demand/nz/brands/merlin-garage)
- [All garage door opener brands in New Zealand](/demand/nz/categories/nz-garage-door-opener-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Chamberlain or Merlin more popular in search?

In October 2026, Chamberlain had more branded searches than Merlin among garage door opener brands in New Zealand. Chamberlain had about 880 branded searches, while Merlin had 170. Chamberlain made up 25.5% of all garage door opener brand searches we track, and Merlin accounted for 4.9%.

## Cite this page

Brandwave. "Chamberlain vs Merlin: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/chamberlain-vs-merlin-garage

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/chamberlain-vs-merlin-garage. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
