---
title: "Challenge vs Gull: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Challenge or Gull? Compare estimated monthly branded-search demand and Share of Search inside the fuel retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/challenge-fuel-vs-gull"
publisher: "Brandwave"
---

# Challenge vs Gull: Which is more popular by branded search in New Zealand?

Which is more popular in search, Challenge or Gull? Compare estimated monthly branded-search demand and Share of Search inside the fuel retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Challenge and Gull
- **Competitive set**: fuel retailers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Challenge Share of Search**: 0.31%
- **Gull Share of Search**: 7.2%

## Which is more popular in search, Challenge or Gull?

- In August 2026, Gull had more branded searches than Challenge among fuel retailers in New Zealand. Gull was estimated to have 20.7K branded searches compared to Challenge’s 900, and held a 7.2% Share of Search versus Challenge’s 0.31%.
- Gull was ahead of Challenge in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Challenge’s estimated Share of Search among fuel retailers in New Zealand moved from 0.28% to 0.31%, and its estimated monthly branded searches moved from 850 to 900.
- Across the 11 months ending August 2026, Gull’s estimated Share of Search among fuel retailers in New Zealand moved from 6.8% to 7.2%, and its estimated monthly branded searches moved from 21.1K to 20.7K.

## How did search popularity change for New Zealand fuel retailers in August 2026?

Neither Challenge nor Gull moved beyond provider rounding among fuel retailers in Aug 2026.

## Month by month

| Month | Challenge estimated searches | Challenge Share of Search | Challenge rank | Gull estimated searches | Gull Share of Search | Gull rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 850 | 0.28% | 9 | 21.1K | 6.8% | 5 |
| Nov 2025 | 1.1K | 0.31% | 9 | 24.3K | 7.1% | 6 |
| Dec 2025 | 1K | 0.26% | 9 | 29.8K | 7.6% | 6 |
| Jan 2026 | 970 | 0.25% | 9 | 29.2K | 7.6% | 6 |
| Feb 2026 | 690 | 0.2% | 9 | 23.6K | 6.9% | 6 |
| Mar 2026 | 1.4K | 0.32% | 9 | 38.6K | 8.7% | 5 |
| Apr 2026 | 880 | 0.26% | 9 | 18.8K | 5.6% | 7 |
| May 2026 | 860 | 0.29% | 9 | 14.8K | 4.9% | 7 |
| Jun 2026 | 670 | 0.24% | 9 | 18.3K | 6.5% | 5 |
| Jul 2026 | 930 | 0.32% | 9 | 21.5K | 7.3% | 5 |
| Aug 2026 | 900 | 0.31% | 9 | 20.7K | 7.2% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Challenge’s and Gull’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Challenge**: Measured on the search terms “Challenge fuel”, “Challenge fuel near me”, “Challenge petrol”, “Challenge petrol near me”, “Challenge petrol station” and “Challenge petrol stations”, summed into one figure.
- **Gull**: Measured on the search terms “Gull”, “Gull fuel”, “Gull fuel prices today”, “Gull near me”, “Gull New Zealand”, “Gull NZ”, “Gull petrol”, “Gull petrol near me”, “Gull service station”, “Gull station” and “Gull station near me”, summed into one figure.

- [Challenge profile](/demand/nz/brands/challenge-fuel)
- [Gull profile](/demand/nz/brands/gull)
- [All fuel retailers in New Zealand](/demand/nz/categories/nz-fuel-retailers): The set both shares are measured inside, 9 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Challenge or Gull?

In August 2026, Gull had more branded searches than Challenge among fuel retailers in New Zealand. Gull was estimated to have 20.7K branded searches compared to Challenge’s 900, and held a 7.2% Share of Search versus Challenge’s 0.31%.

## Cite this page

Brandwave. "Challenge vs Gull: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/challenge-fuel-vs-gull

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/challenge-fuel-vs-gull. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.