--- title: "CFMOTO vs Polaris: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, CFMOTO or Polaris? Compare estimated monthly branded-search demand and Share of Search inside the ATV and side-by-side brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/cfmoto-vs-polaris" publisher: "Brandwave" --- # CFMOTO vs Polaris: Which is more popular by branded search in New Zealand? Which is more popular in search, CFMOTO or Polaris? Compare estimated monthly branded-search demand and Share of Search inside the ATV and side-by-side brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: CFMOTO and Polaris - **Competitive set**: ATV and side-by-side brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **CFMOTO Share of Search**: 40.4% - **Polaris Share of Search**: 27.6% ## Which is more popular in search, CFMOTO or Polaris? - In August 2026, CFMOTO had more branded searches than Polaris among ATV and side-by-side brands in New Zealand. CFMOTO was estimated to have 7K branded searches compared to Polaris’ 4.8K, and held a 40.4% Share of Search versus Polaris’ 27.6%. - CFMOTO was ahead of Polaris in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, CFMOTO’s estimated Share of Search among ATV and side-by-side brands in New Zealand moved from 35.7% to 40.4%, and its estimated monthly branded searches moved from 5.9K to 7K. - Across the 11 months ending August 2026, Polaris’ estimated Share of Search among ATV and side-by-side brands in New Zealand moved from 27.8% to 27.6%, and its estimated monthly branded searches moved from 4.6K to 4.8K. ## How did search popularity change for New Zealand ATV and side-by-side brands in August 2026? - In August 2026, Polaris overtook Can-Am to rank 2nd among ATV and side-by-side brands in New Zealand, at 27.6%. - In August 2026, CFMOTO lost estimated Share of Search among ATV and side-by-side brands in New Zealand, from 41.1% to 40.4%. ## Month by month | Month | CFMOTO estimated searches | CFMOTO Share of Search | CFMOTO rank | Polaris estimated searches | Polaris Share of Search | Polaris rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.9K | 35.7% | 1 | 4.6K | 27.8% | 3 | | Nov 2025 | 6K | 37.2% | 1 | 4.5K | 27.8% | 2 | | Dec 2025 | 4.9K | 32.9% | 1 | 4.5K | 30% | 2 | | Jan 2026 | 6K | 35.4% | 1 | 4.6K | 26.9% | 3 | | Feb 2026 | 5.9K | 37.3% | 1 | 4.2K | 26.5% | 3 | | Mar 2026 | 7.2K | 40.5% | 1 | 4.7K | 26.5% | 2 | | Apr 2026 | 7.3K | 39.9% | 1 | 5K | 27.3% | 2 | | May 2026 | 6.7K | 39% | 1 | 4.3K | 24.9% | 3 | | Jun 2026 | 7.6K | 39.7% | 1 | 5.5K | 28.5% | 2 | | Jul 2026 | 6.9K | 41.1% | 1 | 4.3K | 25.6% | 3 | | Aug 2026 | 7K | 40.4% | 1 | 4.8K | 27.6% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using CFMOTO’s and Polaris’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **CFMOTO**: Measured on the search terms “cf moto”, “cf moto 1000”, “cf moto 300”, “cf moto 450”, “cf moto 650”, “cf moto australia”, “cf moto moto”, “cf moto quad”, “cf moto side by side”, “cfmoto”, “cfmoto 300nk”, “cfmoto 300sr”, “cfmoto 450sr”, “cfmoto 450ss”, “cfmoto 650mt”, “cfmoto 650nk”, “cfmoto 800mt”, “cfmoto atv”, “cfmoto bike”, “cfmoto dealer near me”, “cfmoto dealers”, “cfmoto near me”, “cfmoto new zealand”, “cfmoto nz”, “cfmoto online”, “cfmoto quad bike”, “cfmoto scooter”, “cfmoto uforce”, “cfmoto uforce 1000”, “cfmoto uforce 600” and “cfmoto utv”, summed into one figure. - **Polaris**: Measured on the search terms “polaris”, “polaris 570”, “polaris atv”, “polaris buggies”, “polaris com”, “polaris near me”, “polaris nz”, “polaris online”, “polaris quad bike”, “polaris quads”, “polaris ranger 1000”, “polaris ranger 500”, “polaris ranger 570”, “polaris ranger utv”, “polaris ranger xp1000”, “polaris rangers”, “polaris rzr”, “polaris side by side”, “polaris slingshot”, “polaris snowmobiles”, “polaris sportsman 500”, “polaris sportsman 570”, “polaris utv” and “polaris xp1000”, summed into one figure. - [CFMOTO profile](/demand/nz/brands/cfmoto) - [Polaris profile](/demand/nz/brands/polaris) - [All ATV and side-by-side brands in New Zealand](/demand/nz/categories/nz-atv-and-side-by-side-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, CFMOTO or Polaris? In August 2026, CFMOTO had more branded searches than Polaris among ATV and side-by-side brands in New Zealand. CFMOTO was estimated to have 7K branded searches compared to Polaris’ 4.8K, and held a 40.4% Share of Search versus Polaris’ 27.6%. ## Cite this page Brandwave. "CFMOTO vs Polaris: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/cfmoto-vs-polaris This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/cfmoto-vs-polaris. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.