--- title: "Cetaphil vs The INKEY List: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Cetaphil or The INKEY List? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/cetaphil-vs-the-inkey-list" publisher: "Brandwave" --- # Cetaphil vs The INKEY List: Which is more popular by branded search in New Zealand? Which is more popular in search, Cetaphil or The INKEY List? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Cetaphil and The INKEY List - **Competitive set**: Skincare brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Cetaphil Share of Search**: 14.6% - **The INKEY List Share of Search**: 0.22% ## Which is more popular in search, Cetaphil or The INKEY List? - In August 2026, Cetaphil had more branded searches than The INKEY List among skincare brands in New Zealand. Cetaphil was estimated to have 29.7K branded searches compared to The INKEY List’s 440, and held a 14.6% Share of Search versus The INKEY List’s 0.22%. - Cetaphil was ahead of The INKEY List in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Cetaphil’s estimated Share of Search among skincare brands in New Zealand moved from 14.4% to 14.6%, and its estimated monthly branded searches moved from 21.1K to 29.7K. - Across the 11 months ending August 2026, The INKEY List’s estimated Share of Search among skincare brands in New Zealand moved from 0.19% to 0.22%, and its estimated monthly branded searches moved from 280 to 440. ## How did search popularity change for New Zealand skincare brands in August 2026? - Estimated monthly branded searches for The INKEY List in New Zealand rose 57.1% over 11 measured months, from 280 to 440 in August 2026. - Estimated monthly branded searches for Cetaphil in New Zealand rose 40.5% over 11 measured months, from 21.1K to 29.7K in August 2026. ## Month by month | Month | Cetaphil estimated searches | Cetaphil Share of Search | Cetaphil rank | The INKEY List estimated searches | The INKEY List Share of Search | The INKEY List rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 21.1K | 14.4% | 3 | 280 | 0.19% | 22 | | Nov 2025 | 23.1K | 13.5% | 2 | 300 | 0.18% | 22 | | Dec 2025 | 20.5K | 13.3% | 3 | 270 | 0.18% | 22 | | Jan 2026 | 21.4K | 13.6% | 3 | 390 | 0.25% | 22 | | Feb 2026 | 17K | 12.4% | 3 | 310 | 0.23% | 22 | | Mar 2026 | 19.1K | 12.7% | 3 | 400 | 0.26% | 22 | | Apr 2026 | 20.2K | 12.5% | 3 | 620 | 0.38% | 22 | | May 2026 | 24.9K | 12.9% | 3 | 670 | 0.35% | 22 | | Jun 2026 | 24.4K | 12.3% | 3 | 420 | 0.21% | 22 | | Jul 2026 | 30.8K | 14.3% | 3 | 710 | 0.33% | 22 | | Aug 2026 | 29.7K | 14.6% | 3 | 440 | 0.22% | 22 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Cetaphil’s and The INKEY List’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Cetaphil**: Measured on the search terms “cetaphil”, “cetaphil cleanser”, “cetaphil co nz”, “cetaphil cream”, “cetaphil cream lotion”, “cetaphil face moisturizer”, “cetaphil face wash”, “cetaphil face wash cleanser”, “cetaphil facial cleanser”, “cetaphil gentle cleanser face wash”, “cetaphil gentle face cleanser”, “cetaphil gentle skin cleanser”, “cetaphil hydrating cream”, “cetaphil lotion”, “cetaphil moisturizer”, “cetaphil near me”, “cetaphil nz”, “cetaphil oily cleanser”, “cetaphil online”, “cetaphil sensitive skin”, “cetaphil serum”, “cetaphil skincare”, “cetaphil sun cream”, “cetaphil sunscreen”, “cetaphil sunscreen cream” and “cetaphil wash”, summed into one figure. - **The INKEY List**: Measured on the search terms “the inkey list”, “the inkey list caffeine eye cream”, “the inkey list nz” and “the inkey list salicylic acid cleanser”, summed into one figure. - [Cetaphil profile](/demand/nz/brands/cetaphil) - [The INKEY List profile](/demand/nz/brands/the-inkey-list) - [All skincare brands in New Zealand](/demand/nz/categories/nz-skincare-brands): The set both shares are measured inside, 22 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Cetaphil or The INKEY List? In August 2026, Cetaphil had more branded searches than The INKEY List among skincare brands in New Zealand. Cetaphil was estimated to have 29.7K branded searches compared to The INKEY List’s 440, and held a 14.6% Share of Search versus The INKEY List’s 0.22%. ## Cite this page Brandwave. "Cetaphil vs The INKEY List: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/cetaphil-vs-the-inkey-list This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/cetaphil-vs-the-inkey-list. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.