---
title: "Cetaphil vs QV Skincare: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Cetaphil or QV Skincare? Compare estimated monthly branded-search demand and Share of Search inside the Pharmacy skincare brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/cetaphil-vs-qv-skincare"
publisher: "Brandwave"
---

# Cetaphil vs QV Skincare: Which is more popular by branded search in New Zealand?

Which is more popular in search, Cetaphil or QV Skincare? Compare estimated monthly branded-search demand and Share of Search inside the Pharmacy skincare brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Cetaphil and QV Skincare
- **Competitive set**: Pharmacy skincare brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Cetaphil Share of Search**: 26.3%
- **QV Skincare Share of Search**: 0.91%

## Which is more popular in search, Cetaphil or QV Skincare?

- In August 2026, Cetaphil had more branded searches than QV Skincare among pharmacy skincare brands in New Zealand. Cetaphil was estimated to have 29.7K branded searches compared to QV Skincare’s 1K, and held a 26.3% Share of Search versus QV Skincare’s 0.91%.
- Cetaphil was ahead of QV Skincare in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Cetaphil’s estimated Share of Search among pharmacy skincare brands in New Zealand moved from 27.2% to 26.3%, and its estimated monthly branded searches moved from 21.1K to 29.7K.
- Across the 11 months ending August 2026, QV Skincare’s estimated Share of Search among pharmacy skincare brands in New Zealand moved from 0.98% to 0.91%, and its estimated monthly branded searches moved from 760 to 1K.

## How did search popularity change for New Zealand pharmacy skincare brands in August 2026?

- In August 2026, Cetaphil gained estimated Share of Search among pharmacy skincare brands in New Zealand, from 24.7% to 26.3%.
- Estimated monthly branded searches for QV Skincare in New Zealand rose 35.5% over 11 measured months, from 760 to 1K in August 2026.

## Month by month

| Month | Cetaphil estimated searches | Cetaphil Share of Search | Cetaphil rank | QV Skincare estimated searches | QV Skincare Share of Search | QV Skincare rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 21.1K | 27.2% | 3 | 760 | 0.98% | 6 |
| Nov 2025 | 23.1K | 27.3% | 2 | 640 | 0.76% | 6 |
| Dec 2025 | 20.5K | 26% | 3 | 710 | 0.9% | 6 |
| Jan 2026 | 21.4K | 25.8% | 3 | 780 | 0.94% | 6 |
| Feb 2026 | 17K | 23.1% | 3 | 660 | 0.9% | 6 |
| Mar 2026 | 19.1K | 23.9% | 3 | 740 | 0.92% | 6 |
| Apr 2026 | 20.2K | 23% | 3 | 720 | 0.82% | 6 |
| May 2026 | 24.9K | 23.5% | 3 | 980 | 0.92% | 6 |
| Jun 2026 | 24.4K | 21.9% | 3 | 960 | 0.86% | 6 |
| Jul 2026 | 30.8K | 24.7% | 3 | 1.1K | 0.89% | 6 |
| Aug 2026 | 29.7K | 26.3% | 3 | 1K | 0.91% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Cetaphil’s and QV Skincare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Cetaphil**: Measured on the search terms “cetaphil”, “cetaphil cleanser”, “cetaphil co nz”, “cetaphil cream”, “cetaphil cream lotion”, “cetaphil face moisturizer”, “cetaphil face wash”, “cetaphil face wash cleanser”, “cetaphil facial cleanser”, “cetaphil gentle cleanser face wash”, “cetaphil gentle face cleanser”, “cetaphil gentle skin cleanser”, “cetaphil hydrating cream”, “cetaphil lotion”, “cetaphil moisturizer”, “cetaphil near me”, “cetaphil nz”, “cetaphil oily cleanser”, “cetaphil online”, “cetaphil sensitive skin”, “cetaphil serum”, “cetaphil skincare”, “cetaphil sun cream”, “cetaphil sunscreen”, “cetaphil sunscreen cream” and “cetaphil wash”, summed into one figure.
- **QV Skincare**: Measured on the search terms “qv cream”, “qv moisturiser”, “qv skincare” and “qv wash”, summed into one figure.

- [Cetaphil profile](/demand/nz/brands/cetaphil)
- [QV Skincare profile](/demand/nz/brands/qv-skincare)
- [All pharmacy skincare brands in New Zealand](/demand/nz/categories/nz-dermatologist-skincare-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Cetaphil or QV Skincare?

In August 2026, Cetaphil had more branded searches than QV Skincare among pharmacy skincare brands in New Zealand. Cetaphil was estimated to have 29.7K branded searches compared to QV Skincare’s 1K, and held a 26.3% Share of Search versus QV Skincare’s 0.91%.

## Cite this page

Brandwave. "Cetaphil vs QV Skincare: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/cetaphil-vs-qv-skincare

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/cetaphil-vs-qv-skincare. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
