--- title: "CeraVe vs The Ordinary: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, CeraVe or The Ordinary? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/cerave-vs-the-ordinary-skincare" publisher: "Brandwave" --- # CeraVe vs The Ordinary: Which is more popular by branded search in New Zealand? Which is more popular in search, CeraVe or The Ordinary? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: CeraVe and The Ordinary - **Competitive set**: Skincare brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **CeraVe Share of Search**: 21% - **The Ordinary Share of Search**: 8.6% ## Which is more popular in search, CeraVe or The Ordinary? - In August 2026, CeraVe had more branded searches than The Ordinary among skincare brands in New Zealand. CeraVe was estimated to have 42.5K branded searches compared to The Ordinary’s 17.5K, and held a 21% Share of Search versus The Ordinary’s 8.6%. - CeraVe was ahead of The Ordinary in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, CeraVe’s estimated Share of Search among skincare brands in New Zealand moved from 14.7% to 21%, and its estimated monthly branded searches moved from 21.6K to 42.5K. - Across the 11 months ending August 2026, The Ordinary’s estimated Share of Search among skincare brands in New Zealand moved from 7.3% to 8.6%, and its estimated monthly branded searches moved from 10.7K to 17.5K. ## How did search popularity change for New Zealand skincare brands in August 2026? - In August 2026, CeraVe lost estimated Share of Search among skincare brands in New Zealand, from 22.6% to 21%. - In August 2026, The Ordinary lost estimated Share of Search among skincare brands in New Zealand, from 10.1% to 8.6%. ## Month by month | Month | CeraVe estimated searches | CeraVe Share of Search | CeraVe rank | The Ordinary estimated searches | The Ordinary Share of Search | The Ordinary rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 21.6K | 14.7% | 2 | 10.7K | 7.3% | 5 | | Nov 2025 | 22.3K | 13% | 3 | 12.1K | 7.1% | 5 | | Dec 2025 | 23.3K | 15.1% | 2 | 11.4K | 7.4% | 5 | | Jan 2026 | 27K | 17.2% | 2 | 12.2K | 7.8% | 5 | | Feb 2026 | 25.9K | 18.9% | 1 | 10.4K | 7.6% | 5 | | Mar 2026 | 29.6K | 19.5% | 1 | 12.7K | 8.4% | 4 | | Apr 2026 | 32.8K | 20.3% | 1 | 13.8K | 8.5% | 4 | | May 2026 | 43.6K | 22.6% | 1 | 17.4K | 9% | 4 | | Jun 2026 | 46.9K | 23.6% | 1 | 20.9K | 10.6% | 4 | | Jul 2026 | 48.8K | 22.6% | 1 | 21.8K | 10.1% | 4 | | Aug 2026 | 42.5K | 21% | 1 | 17.5K | 8.6% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using CeraVe’s and The Ordinary’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **CeraVe**: Measured on the search terms “cerave”, “cerave blemish control cleanser”, “cerave cleanser”, “cerave cream”, “cerave cream lotion”, “cerave eye repair cream”, “cerave face wash”, “cerave facial moisturizing lotion”, “cerave foaming cleanser”, “cerave foaming facial cleanser”, “cerave hydrate cleanser”, “cerave hydrating cleanser”, “cerave hydrating facial cleanser”, “cerave moisturiser”, “cerave moisturizer”, “cerave moisturizing cream”, “cerave moisturizing cream dry skin”, “cerave moisturizing cream for dry skin”, “cerave near me”, “cerave nz”, “cerave online”, “cerave renewing sa cleanser”, “cerave resurfacing retinol serum”, “cerave sensitive skin”, “cerave serum”, “cerave skincare” and “cerave sunscreen”, summed into one figure. - **The Ordinary**: Measured on the search terms “the ordinary 7 glycolic acid toning solution”, “the ordinary cleanser”, “the ordinary glycolic acid”, “the ordinary glycolic acid 7 toning solution”, “the ordinary haar serum”, “the ordinary hair serum”, “the ordinary hyaluronic acid”, “the ordinary hyaluronic acid 2 b5”, “the ordinary lash serum”, “the ordinary multi peptide ha serum”, “the ordinary multi peptide serum for hair density”, “the ordinary niacinamide”, “the ordinary niacinamide 10 zinc 1”, “the ordinary niacinamide 10 zinc 1 serum”, “the ordinary nz”, “the ordinary retinol”, “the ordinary serum” and “the ordinary skincare”, summed into one figure. - [CeraVe profile](/demand/nz/brands/cerave) - [The Ordinary profile](/demand/nz/brands/the-ordinary-skincare) - [All skincare brands in New Zealand](/demand/nz/categories/nz-skincare-brands): The set both shares are measured inside, 22 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, CeraVe or The Ordinary? In August 2026, CeraVe had more branded searches than The Ordinary among skincare brands in New Zealand. CeraVe was estimated to have 42.5K branded searches compared to The Ordinary’s 17.5K, and held a 21% Share of Search versus The Ordinary’s 8.6%. ## Cite this page Brandwave. "CeraVe vs The Ordinary: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/cerave-vs-the-ordinary-skincare This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/cerave-vs-the-ordinary-skincare. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.