--- title: "CeraVe vs Essano: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, CeraVe or Essano? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/cerave-vs-essano" publisher: "Brandwave" --- # CeraVe vs Essano: Which is more popular by branded search in New Zealand? Which is more popular in search, CeraVe or Essano? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: CeraVe and Essano - **Competitive set**: Skincare brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **CeraVe Share of Search**: 21% - **Essano Share of Search**: 1.9% ## Which is more popular in search, CeraVe or Essano? - In August 2026, CeraVe had more branded searches than Essano among skincare brands in New Zealand. CeraVe was estimated to have 42.5K branded searches compared to Essano’s 3.9K, and held a 21% Share of Search versus Essano’s 1.9%. - CeraVe was ahead of Essano in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, CeraVe’s estimated Share of Search among skincare brands in New Zealand moved from 14.7% to 21%, and its estimated monthly branded searches moved from 21.6K to 42.5K. - Across the 11 months ending August 2026, Essano’s estimated Share of Search among skincare brands in New Zealand moved from 2.1% to 1.9%, and its estimated monthly branded searches moved from 3.1K to 3.9K. ## How did search popularity change for New Zealand skincare brands in August 2026? - In August 2026, CeraVe lost estimated Share of Search among skincare brands in New Zealand, from 22.6% to 21%. - In August 2026, Essano rose from 13th to 12th among skincare brands in New Zealand. ## Month by month | Month | CeraVe estimated searches | CeraVe Share of Search | CeraVe rank | Essano estimated searches | Essano Share of Search | Essano rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 21.6K | 14.7% | 2 | 3.1K | 2.1% | 14 | | Nov 2025 | 22.3K | 13% | 3 | 3.3K | 2% | 13 | | Dec 2025 | 23.3K | 15.1% | 2 | 3.4K | 2.2% | 12 | | Jan 2026 | 27K | 17.2% | 2 | 3.3K | 2.1% | 13 | | Feb 2026 | 25.9K | 18.9% | 1 | 2.8K | 2% | 13 | | Mar 2026 | 29.6K | 19.5% | 1 | 3K | 2% | 14 | | Apr 2026 | 32.8K | 20.3% | 1 | 2.9K | 1.8% | 13 | | May 2026 | 43.6K | 22.6% | 1 | 5K | 2.6% | 10 | | Jun 2026 | 46.9K | 23.6% | 1 | 3.6K | 1.8% | 10 | | Jul 2026 | 48.8K | 22.6% | 1 | 3.4K | 1.6% | 13 | | Aug 2026 | 42.5K | 21% | 1 | 3.9K | 1.9% | 12 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using CeraVe’s and Essano’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **CeraVe**: Measured on the search terms “cerave”, “cerave blemish control cleanser”, “cerave cleanser”, “cerave cream”, “cerave cream lotion”, “cerave eye repair cream”, “cerave face wash”, “cerave facial moisturizing lotion”, “cerave foaming cleanser”, “cerave foaming facial cleanser”, “cerave hydrate cleanser”, “cerave hydrating cleanser”, “cerave hydrating facial cleanser”, “cerave moisturiser”, “cerave moisturizer”, “cerave moisturizing cream”, “cerave moisturizing cream dry skin”, “cerave moisturizing cream for dry skin”, “cerave near me”, “cerave nz”, “cerave online”, “cerave renewing sa cleanser”, “cerave resurfacing retinol serum”, “cerave sensitive skin”, “cerave serum”, “cerave skincare” and “cerave sunscreen”, summed into one figure. - **Essano**: Measured on the search terms “essano”, “essano cleanser”, “essano eye cream”, “essano face wash”, “essano night cream”, “essano nz”, “essano rosehip oil”, “essano serum”, “essano skincare” and “essano toner”, summed into one figure. - [CeraVe profile](/demand/nz/brands/cerave) - [Essano profile](/demand/nz/brands/essano) - [All skincare brands in New Zealand](/demand/nz/categories/nz-skincare-brands): The set both shares are measured inside, 22 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, CeraVe or Essano? In August 2026, CeraVe had more branded searches than Essano among skincare brands in New Zealand. CeraVe was estimated to have 42.5K branded searches compared to Essano’s 3.9K, and held a 21% Share of Search versus Essano’s 1.9%. ## Cite this page Brandwave. "CeraVe vs Essano: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/cerave-vs-essano This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/cerave-vs-essano. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.