--- title: "Century Batteries vs Yuasa: Which is searched more in New Zealand?" description: "Is Century Batteries or Yuasa more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car battery brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/century-batteries-vs-yuasa" publisher: "Brandwave" --- # Century Batteries vs Yuasa: Which is searched more in New Zealand? Is Century Batteries or Yuasa more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car battery brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Century Batteries and Yuasa - **Competitive set**: Car battery brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Century Batteries Share of Search**: 60.1% - **Yuasa Share of Search**: 4.5% ## Is Century Batteries or Yuasa more popular in search? - In September 2026, Century Batteries had more branded searches than Yuasa among car battery brands in New Zealand. Century Batteries had about 2,520 branded searches, while Yuasa had 190. Century Batteries made up 60.1% of all car battery brand searches we track, and Yuasa accounted for 4.5%. - Century Batteries was ahead of Yuasa in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Century Batteries’ share of searches among car battery brands in New Zealand moved from 61.2% to 60.1%, and its estimated monthly branded searches held steady at 2.5K. - Across the 12 months ending September 2026, Yuasa’s share of searches among car battery brands in New Zealand moved from 6.8% to 4.5%, and its estimated monthly branded searches moved from 280 to 190. ## Top car battery brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Yuasa was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Century Batteries was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Yuasa was listed before Century Batteries in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Yuasa | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Varta | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Exide | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Bosch Car Batteries | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Century Batteries | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Optima | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about car battery brands - Asked ChatGPT "Which car battery brand should I buy in New Zealand?": 1. Yuasa, 2. Varta, 3. Century Batteries - Asked ChatGPT "What are the best car battery brands in New Zealand?": 1. Yuasa, 2. Varta, 3. Bosch Car Batteries, 4. Exide, 5. Century Batteries - Asked ChatGPT "What's the best car battery brand in New Zealand for reliable starting?": 1. Yuasa, 2. Bosch Car Batteries, 3. Century Batteries - Searched Google, AI Overview "car battery nz": 1. Exide, 2. Yuasa - Searched Google, AI Overview "12v car battery": named none of the brands we track Not named in any answer: Optima. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand car battery brands in September 2026? - In September 2026, Century Batteries gained share of searches among car battery brands in New Zealand, from 58.6% to 60.1%. - Estimated monthly branded searches for Yuasa in New Zealand fell 32.1% over 12 measured months, from 280 to 190 in September 2026. ## Month by month | Month | Century Batteries estimated searches | Century Batteries Share of Search | Century Batteries rank | Yuasa estimated searches | Yuasa Share of Search | Yuasa rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.5K | 61.2% | 1 | 280 | 6.8% | 4 | | Nov 2025 | 2.5K | 63.3% | 1 | 240 | 6.1% | 4 | | Dec 2025 | 2.5K | 63.2% | 1 | 280 | 7.1% | 4 | | Jan 2026 | 2.6K | 61.8% | 1 | 280 | 6.7% | 4 | | Feb 2026 | 2.5K | 63.3% | 1 | 240 | 6.1% | 4 | | Mar 2026 | 2.6K | 64.5% | 1 | 220 | 5.5% | 4 | | Apr 2026 | 2.5K | 62.4% | 1 | 220 | 5.4% | 5 | | May 2026 | 2.6K | 59.5% | 1 | 240 | 5.6% | 5 | | Jun 2026 | 3.1K | 64.4% | 1 | 190 | 4% | 6 | | Jul 2026 | 3.1K | 62.6% | 1 | 210 | 4.3% | 6 | | Aug 2026 | 2.5K | 58.6% | 1 | 210 | 4.9% | 6 | | Sep 2026 | 2.5K | 60.1% | 1 | 190 | 4.5% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Century Batteries’ and Yuasa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Century Batteries**: Measured on the search terms “century batteries”, “century batteries batteries”, “century batteries battery”, “century batteries nelson” and “century battery chargers”, summed into one figure. - **Yuasa**: Measured on the search terms “yuasa” and “yuasa battery”, summed into one figure. - [Century Batteries profile](/demand/nz/brands/century-batteries) - [Yuasa profile](/demand/nz/brands/yuasa) - [All car battery brands in New Zealand](/demand/nz/categories/nz-car-battery-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Century Batteries or Yuasa more popular in search? In September 2026, Century Batteries had more branded searches than Yuasa among car battery brands in New Zealand. Century Batteries had about 2,520 branded searches, while Yuasa had 190. Century Batteries made up 60.1% of all car battery brand searches we track, and Yuasa accounted for 4.5%. ## Cite this page Brandwave. "Century Batteries vs Yuasa: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/century-batteries-vs-yuasa This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/century-batteries-vs-yuasa. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.