---
title: "Century Batteries vs Varta: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Century Batteries or Varta? Compare estimated monthly branded-search demand and Share of Search inside the Car battery brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/century-batteries-vs-varta"
publisher: "Brandwave"
---

# Century Batteries vs Varta: Which is more popular by branded search in New Zealand?

Which is more popular in search, Century Batteries or Varta? Compare estimated monthly branded-search demand and Share of Search inside the Car battery brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Century Batteries and Varta
- **Competitive set**: Car battery brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Century Batteries Share of Search**: 61.9%
- **Varta Share of Search**: 5.5%

## Which is more popular in search, Century Batteries or Varta?

- In August 2026, Century Batteries had more branded searches than Varta among car battery brands in New Zealand. Century Batteries was estimated to have 2.7K branded searches compared to Varta’s 240, and held a 61.9% Share of Search versus Varta’s 5.5%.
- Century Batteries was ahead of Varta in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Century Batteries’ estimated Share of Search among car battery brands in New Zealand moved from 65% to 61.9%, and its estimated monthly branded searches moved from 2.6K to 2.7K.
- Across the 11 months ending August 2026, Varta’s estimated Share of Search among car battery brands in New Zealand moved from 5.2% to 5.5%, and its estimated monthly branded searches moved from 210 to 240.

## How did search popularity change for New Zealand car battery brands in August 2026?

- In August 2026, Century Batteries lost estimated Share of Search among car battery brands in New Zealand, from 65.2% to 61.9%.
- Varta’s estimated Share of Search among car battery brands in New Zealand has lost ground for 3 months in a row, from 7.6% to 5.5% in August 2026.

## Month by month

| Month | Century Batteries estimated searches | Century Batteries Share of Search | Century Batteries rank | Varta estimated searches | Varta Share of Search | Varta rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.6K | 65% | 1 | 210 | 5.2% | 5 |
| Nov 2025 | 2.6K | 67.1% | 1 | 210 | 5.4% | 5 |
| Dec 2025 | 2.7K | 68.3% | 1 | 190 | 4.8% | 5 |
| Jan 2026 | 2.8K | 67.1% | 1 | 200 | 4.8% | 5 |
| Feb 2026 | 2.6K | 66.7% | 1 | 190 | 4.8% | 5 |
| Mar 2026 | 2.7K | 68.3% | 1 | 200 | 5% | 5 |
| Apr 2026 | 2.7K | 66% | 1 | 260 | 6.3% | 4 |
| May 2026 | 2.8K | 63.4% | 1 | 330 | 7.6% | 4 |
| Jun 2026 | 3.3K | 67.1% | 1 | 280 | 5.8% | 5 |
| Jul 2026 | 3.3K | 65.2% | 1 | 280 | 5.6% | 5 |
| Aug 2026 | 2.7K | 61.9% | 1 | 240 | 5.5% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Century Batteries’ and Varta’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Century Batteries**: Measured on the search terms “century batteries”, “century batteries batteries”, “century batteries battery”, “century batteries lower hutt”, “century batteries nelson”, “century battery chargers” and “century battery near me”, summed into one figure.
- **Varta**: Measured on the search terms “varta batteries” and “varta car battery”, summed into one figure.

- [Century Batteries profile](/demand/nz/brands/century-batteries)
- [Varta profile](/demand/nz/brands/varta)
- [All car battery brands in New Zealand](/demand/nz/categories/nz-car-battery-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Century Batteries or Varta?

In August 2026, Century Batteries had more branded searches than Varta among car battery brands in New Zealand. Century Batteries was estimated to have 2.7K branded searches compared to Varta’s 240, and held a 61.9% Share of Search versus Varta’s 5.5%.

## Cite this page

Brandwave. "Century Batteries vs Varta: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/century-batteries-vs-varta

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/century-batteries-vs-varta. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.