--- title: "Century Batteries vs Hawker: Which is searched more in New Zealand?" description: "Is Century Batteries or Hawker more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Forklift battery brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/century-batteries-vs-hawker-batteries" publisher: "Brandwave" --- # Century Batteries vs Hawker: Which is searched more in New Zealand? Is Century Batteries or Hawker more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Forklift battery brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Century Batteries and Hawker - **Competitive set**: Forklift battery brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Century Batteries Share of Search**: 73.4% - **Hawker Share of Search**: 0.61% ## Is Century Batteries or Hawker more popular in search? - In September 2026, Century Batteries had more branded searches than Hawker among forklift battery brands in New Zealand. Century Batteries had about 2,400 branded searches, while Hawker had 20. Century Batteries made up 73.4% of all forklift battery brand searches we track, and Hawker accounted for 0.61%. - Century Batteries was ahead of Hawker in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Century Batteries’ share of searches among forklift battery brands in New Zealand moved from 75.5% to 73.4%, and its estimated monthly branded searches held steady at 2.4K. - Across the 12 months ending September 2026, Hawker’s share of searches among forklift battery brands in New Zealand moved from 0.63% to 0.61%, and its estimated monthly branded searches held steady at 20. ## Top forklift battery brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hawker was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Century Batteries was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Hawker was listed before Century Batteries in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Hawker | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Century Batteries | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Sunlight | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Crown | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Exide | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Hyster | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Clark | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about forklift battery brands - Asked ChatGPT "Which forklift battery brand should I buy in New Zealand?": 1. Sunlight, 2. Hawker, 3. Century Batteries, 4. Crown, 5. Hyster - Asked ChatGPT "What are the best forklift battery brands in New Zealand?": 1. Hawker, 2. Century Batteries, 3. Exide, 4. Sunlight, 5. Crown - Asked ChatGPT "What's the best forklift battery brand in New Zealand for warehouse shifts?": 1. Hawker, 2. Crown, 3. Sunlight - Searched Google, AI Overview "best forklift battery": 1. Hawker, 2. Exide, 3. Century Batteries - Searched Google, AI Overview "electric forklift battery": 1. Crown Not named in any answer: Clark. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand forklift battery brands in September 2026? - In September 2026, Century Batteries gained share of searches among forklift battery brands in New Zealand, from 71.4% to 73.4%. ## Month by month | Month | Century Batteries estimated searches | Century Batteries Share of Search | Century Batteries rank | Hawker estimated searches | Hawker Share of Search | Hawker rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.4K | 75.5% | 1 | 20 | 0.63% | 5 | | Nov 2025 | 2.4K | 75.9% | 1 | 20 | 0.63% | 5 | | Dec 2025 | 2.4K | 77.9% | 1 | 20 | 0.65% | 5 | | Jan 2026 | 2.4K | 74.8% | 1 | 20 | 0.62% | 5 | | Feb 2026 | 2.4K | 72.5% | 1 | 0 | 0% | 7 | | Mar 2026 | 2.4K | 72.1% | 1 | 20 | 0.6% | 5 | | Apr 2026 | 2.4K | 74.8% | 1 | 20 | 0.62% | 5 | | May 2026 | 2.4K | 73.4% | 1 | 20 | 0.61% | 5 | | Jun 2026 | 2.9K | 73.2% | 1 | 20 | 0.51% | 5 | | Jul 2026 | 2.9K | 75.3% | 1 | 20 | 0.52% | 5 | | Aug 2026 | 2.4K | 71.4% | 1 | 20 | 0.6% | 5 | | Sep 2026 | 2.4K | 73.4% | 1 | 20 | 0.61% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Century Batteries’ and Hawker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Century Batteries**: Measured on the search term “century batteries”. - **Hawker**: Measured on the search terms “hawker batteries” and “hawker battery”, summed into one figure. - [Century Batteries profile](/demand/nz/brands/century-batteries) - [Hawker profile](/demand/nz/brands/hawker-batteries) - [All forklift battery brands in New Zealand](/demand/nz/categories/nz-forklift-battery-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Century Batteries or Hawker more popular in search? In September 2026, Century Batteries had more branded searches than Hawker among forklift battery brands in New Zealand. Century Batteries had about 2,400 branded searches, while Hawker had 20. Century Batteries made up 73.4% of all forklift battery brand searches we track, and Hawker accounted for 0.61%. ## Cite this page Brandwave. "Century Batteries vs Hawker: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/century-batteries-vs-hawker-batteries This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/century-batteries-vs-hawker-batteries. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.