---
title: "Century Batteries vs Exide: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Century Batteries or Exide? Compare estimated monthly branded-search demand and Share of Search inside the Car battery brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/century-batteries-vs-exide"
publisher: "Brandwave"
---

# Century Batteries vs Exide: Which is more popular by branded search in New Zealand?

Which is more popular in search, Century Batteries or Exide? Compare estimated monthly branded-search demand and Share of Search inside the Car battery brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Century Batteries and Exide
- **Competitive set**: Car battery brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Century Batteries Share of Search**: 61.9%
- **Exide Share of Search**: 17.9%

## Which is more popular in search, Century Batteries or Exide?

- In August 2026, Century Batteries had more branded searches than Exide among car battery brands in New Zealand. Century Batteries was estimated to have 2.7K branded searches compared to Exide’s 780, and held a 61.9% Share of Search versus Exide’s 17.9%.
- Century Batteries was ahead of Exide in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Century Batteries’ estimated Share of Search among car battery brands in New Zealand moved from 65% to 61.9%, and its estimated monthly branded searches moved from 2.6K to 2.7K.
- Across the 11 months ending August 2026, Exide’s estimated Share of Search among car battery brands in New Zealand moved from 12.3% to 17.9%, and its estimated monthly branded searches moved from 500 to 780.

## How did search popularity change for New Zealand car battery brands in August 2026?

- In August 2026, Exide gained estimated Share of Search among car battery brands in New Zealand, from 15.3% to 17.9%.
- In August 2026, Century Batteries lost estimated Share of Search among car battery brands in New Zealand, from 65.2% to 61.9%.

## Month by month

| Month | Century Batteries estimated searches | Century Batteries Share of Search | Century Batteries rank | Exide estimated searches | Exide Share of Search | Exide rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.6K | 65% | 1 | 500 | 12.3% | 2 |
| Nov 2025 | 2.6K | 67.1% | 1 | 420 | 10.8% | 3 |
| Dec 2025 | 2.7K | 68.3% | 1 | 440 | 11.2% | 2 |
| Jan 2026 | 2.8K | 67.1% | 1 | 520 | 12.6% | 2 |
| Feb 2026 | 2.6K | 66.7% | 1 | 530 | 13.4% | 2 |
| Mar 2026 | 2.7K | 68.3% | 1 | 490 | 12.3% | 2 |
| Apr 2026 | 2.7K | 66% | 1 | 570 | 13.8% | 2 |
| May 2026 | 2.8K | 63.4% | 1 | 630 | 14.5% | 2 |
| Jun 2026 | 3.3K | 67.1% | 1 | 670 | 13.8% | 2 |
| Jul 2026 | 3.3K | 65.2% | 1 | 770 | 15.3% | 2 |
| Aug 2026 | 2.7K | 61.9% | 1 | 780 | 17.9% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Century Batteries’ and Exide’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Century Batteries**: Measured on the search terms “century batteries”, “century batteries batteries”, “century batteries battery”, “century batteries lower hutt”, “century batteries nelson”, “century battery chargers” and “century battery near me”, summed into one figure.
- **Exide**: Measured on the search terms “exide batteries”, “exide battery finder”, “exide car battery” and “exide extreme battery”, summed into one figure.

- [Century Batteries profile](/demand/nz/brands/century-batteries)
- [Exide profile](/demand/nz/brands/exide)
- [All car battery brands in New Zealand](/demand/nz/categories/nz-car-battery-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Century Batteries or Exide?

In August 2026, Century Batteries had more branded searches than Exide among car battery brands in New Zealand. Century Batteries was estimated to have 2.7K branded searches compared to Exide’s 780, and held a 61.9% Share of Search versus Exide’s 17.9%.

## Cite this page

Brandwave. "Century Batteries vs Exide: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/century-batteries-vs-exide

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/century-batteries-vs-exide. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.