--- title: "Century Batteries vs Crown: Which is searched more in New Zealand?" description: "Is Century Batteries or Crown more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Forklift battery brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/century-batteries-vs-crown" publisher: "Brandwave" --- # Century Batteries vs Crown: Which is searched more in New Zealand? Is Century Batteries or Crown more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Forklift battery brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Century Batteries and Crown - **Competitive set**: Forklift battery brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Century Batteries Share of Search**: 73.4% - **Crown Share of Search**: 14.7% ## Is Century Batteries or Crown more popular in search? - In September 2026, Century Batteries had more branded searches than Crown among forklift battery brands in New Zealand. Century Batteries had about 2,400 branded searches, while Crown had 480. Century Batteries made up 73.4% of all forklift battery brand searches we track, and Crown accounted for 14.7%. - Century Batteries was ahead of Crown in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Century Batteries’ share of searches among forklift battery brands in New Zealand moved from 75.5% to 73.4%, and its estimated monthly branded searches held steady at 2.4K. - Across the 12 months ending September 2026, Crown’s share of searches among forklift battery brands in New Zealand moved from 15.1% to 14.7%, and its estimated monthly branded searches held steady at 480. ## Top forklift battery brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Crown was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Century Batteries was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Century Batteries was listed before Crown in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Hawker | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Century Batteries | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Sunlight | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Crown | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Exide | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Hyster | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Clark | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about forklift battery brands - Asked ChatGPT "Which forklift battery brand should I buy in New Zealand?": 1. Sunlight, 2. Hawker, 3. Century Batteries, 4. Crown, 5. Hyster - Asked ChatGPT "What are the best forklift battery brands in New Zealand?": 1. Hawker, 2. Century Batteries, 3. Exide, 4. Sunlight, 5. Crown - Asked ChatGPT "What's the best forklift battery brand in New Zealand for warehouse shifts?": 1. Hawker, 2. Crown, 3. Sunlight - Searched Google, AI Overview "best forklift battery": 1. Hawker, 2. Exide, 3. Century Batteries - Searched Google, AI Overview "electric forklift battery": 1. Crown Not named in any answer: Clark. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand forklift battery brands in September 2026? - In September 2026, Century Batteries gained share of searches among forklift battery brands in New Zealand, from 71.4% to 73.4%. ## Month by month | Month | Century Batteries estimated searches | Century Batteries Share of Search | Century Batteries rank | Crown estimated searches | Crown Share of Search | Crown rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.4K | 75.5% | 1 | 480 | 15.1% | 2 | | Nov 2025 | 2.4K | 75.9% | 1 | 480 | 15.2% | 2 | | Dec 2025 | 2.4K | 77.9% | 1 | 390 | 12.7% | 2 | | Jan 2026 | 2.4K | 74.8% | 1 | 480 | 15% | 2 | | Feb 2026 | 2.4K | 72.5% | 1 | 590 | 17.8% | 2 | | Mar 2026 | 2.4K | 72.1% | 1 | 590 | 17.7% | 2 | | Apr 2026 | 2.4K | 74.8% | 1 | 480 | 15% | 2 | | May 2026 | 2.4K | 73.4% | 1 | 480 | 14.7% | 2 | | Jun 2026 | 2.9K | 73.2% | 1 | 590 | 14.9% | 2 | | Jul 2026 | 2.9K | 75.3% | 1 | 480 | 12.5% | 2 | | Aug 2026 | 2.4K | 71.4% | 1 | 480 | 14.3% | 2 | | Sep 2026 | 2.4K | 73.4% | 1 | 480 | 14.7% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Century Batteries’ and Crown’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Century Batteries**: Measured on the search term “century batteries”. - **Crown**: Measured on the search term “crown fork lift”. - [Century Batteries profile](/demand/nz/brands/century-batteries) - [Crown profile](/demand/nz/brands/crown) - [All forklift battery brands in New Zealand](/demand/nz/categories/nz-forklift-battery-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Century Batteries or Crown more popular in search? In September 2026, Century Batteries had more branded searches than Crown among forklift battery brands in New Zealand. Century Batteries had about 2,400 branded searches, while Crown had 480. Century Batteries made up 73.4% of all forklift battery brand searches we track, and Crown accounted for 14.7%. ## Cite this page Brandwave. "Century Batteries vs Crown: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/century-batteries-vs-crown This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/century-batteries-vs-crown. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.