--- title: "Century 21 vs Ray White: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Century 21 or Ray White? Compare estimated monthly branded-search demand and Share of Search inside the Residential Real Estate Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/century-21-vs-ray-white" publisher: "Brandwave" --- # Century 21 vs Ray White: Which is more popular by branded search in New Zealand? Which is more popular in search, Century 21 or Ray White? Compare estimated monthly branded-search demand and Share of Search inside the Residential Real Estate Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Century 21 and Ray White - **Competitive set**: Residential Real Estate Agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Century 21 Share of Search**: 0.03% - **Ray White Share of Search**: 21.1% ## Which is more popular in search, Century 21 or Ray White? - In August 2026, Ray White had more branded searches than Century 21 among residential real estate agencies in New Zealand. Ray White was estimated to have 24.5K branded searches compared to Century 21’s 30, and held a 21.1% Share of Search versus Century 21’s 0.03%. - Ray White was ahead of Century 21 in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Century 21’s estimated Share of Search among residential real estate agencies in New Zealand moved from 0.02% to 0.03%, and its estimated monthly branded searches held steady at 30. - Across the 11 months ending August 2026, Ray White’s estimated Share of Search among residential real estate agencies in New Zealand held steady at 21.1%, and its estimated monthly branded searches moved from 29.5K to 24.5K. ## How did search popularity change for New Zealand residential real estate agencies in August 2026? - In August 2026, Ray White lost estimated Share of Search among residential real estate agencies in New Zealand, from 22.7% to 21.1%. ## Month by month | Month | Century 21 estimated searches | Century 21 Share of Search | Century 21 rank | Ray White estimated searches | Ray White Share of Search | Ray White rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 30 | 0.02% | 22 | 29.5K | 21.1% | 1 | | Nov 2025 | 30 | 0.02% | 22 | 29.8K | 22.3% | 1 | | Dec 2025 | 20 | 0.02% | 22 | 20.1K | 20.9% | 1 | | Jan 2026 | 30 | 0.02% | 22 | 25.2K | 19.6% | 1 | | Feb 2026 | 40 | 0.03% | 22 | 30.3K | 22% | 1 | | Mar 2026 | 70 | 0.05% | 22 | 30.1K | 20.8% | 1 | | Apr 2026 | 30 | 0.03% | 22 | 24.8K | 21.3% | 1 | | May 2026 | 40 | 0.03% | 22 | 24.8K | 20.6% | 1 | | Jun 2026 | 40 | 0.04% | 22 | 24.3K | 21.6% | 1 | | Jul 2026 | 30 | 0.03% | 22 | 24.5K | 22.7% | 1 | | Aug 2026 | 30 | 0.03% | 22 | 24.5K | 21.1% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Century 21’s and Ray White’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Century 21**: Measured on the search terms “century 21 nz” and “century 21 real estate nz”, summed into one figure. - **Ray White**: Measured on the search terms “ray white”, “ray white agents”, “ray white auckland”, “ray white christchurch”, “ray white hamilton”, “ray white houses for sale”, “ray white near me”, “ray white new zealand”, “ray white nz”, “ray white real estate”, “ray white tauranga” and “ray white wellington”, summed into one figure. - [Century 21 profile](/demand/nz/brands/century-21) - [Ray White profile](/demand/nz/brands/ray-white) - [All residential real estate agencies in New Zealand](/demand/nz/categories/nz-residential-real-estate-agencies): The set both shares are measured inside, 22 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Century 21 or Ray White? In August 2026, Ray White had more branded searches than Century 21 among residential real estate agencies in New Zealand. Ray White was estimated to have 24.5K branded searches compared to Century 21’s 30, and held a 21.1% Share of Search versus Century 21’s 0.03%. ## Cite this page Brandwave. "Century 21 vs Ray White: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/century-21-vs-ray-white This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/century-21-vs-ray-white. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.