---
title: "Century 21 vs Lowe & Co: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Century 21 or Lowe & Co? Compare estimated monthly branded-search demand and Share of Search inside the Residential Real Estate Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/century-21-vs-lowe-and-co"
publisher: "Brandwave"
---

# Century 21 vs Lowe & Co: Which is more popular by branded search in New Zealand?

Which is more popular in search, Century 21 or Lowe & Co? Compare estimated monthly branded-search demand and Share of Search inside the Residential Real Estate Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Century 21 and Lowe & Co
- **Competitive set**: Residential Real Estate Agencies
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Century 21 Share of Search**: 0.02%
- **Lowe & Co Share of Search**: 0.67%

## Which is more popular in search, Century 21 or Lowe & Co?

- In August 2026, Lowe & Co had more branded searches than Century 21 among residential real estate agencies in New Zealand. Lowe & Co was estimated to have 1.3K branded searches compared to Century 21’s 30, and held a 0.67% Share of Search versus Century 21’s 0.02%.
- Lowe & Co was ahead of Century 21 in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Century 21’s estimated Share of Search among residential real estate agencies in New Zealand moved from 0.01% to 0.02%, and its estimated monthly branded searches held steady at 30.
- Across the 11 months ending August 2026, Lowe & Co’s estimated Share of Search among residential real estate agencies in New Zealand moved from 0.69% to 0.67%, and its estimated monthly branded searches moved from 1.6K to 1.3K.

## How did search popularity change for New Zealand residential real estate agencies in August 2026?

- Estimated monthly branded searches for Lowe & Co in New Zealand fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.

## Month by month

| Month | Century 21 estimated searches | Century 21 Share of Search | Century 21 rank | Lowe & Co estimated searches | Lowe & Co Share of Search | Lowe & Co rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 30 | 0.01% | 22 | 1.6K | 0.69% | 16 |
| Nov 2025 | 30 | 0.01% | 22 | 1.6K | 0.71% | 15 |
| Dec 2025 | 20 | 0.01% | 22 | 880 | 0.51% | 17 |
| Jan 2026 | 30 | 0.01% | 22 | 2.4K | 1.1% | 12 |
| Feb 2026 | 40 | 0.02% | 22 | 1.6K | 0.71% | 16 |
| Mar 2026 | 70 | 0.03% | 22 | 1.9K | 0.78% | 15 |
| Apr 2026 | 30 | 0.01% | 22 | 1.3K | 0.64% | 16 |
| May 2026 | 40 | 0.02% | 22 | 1.3K | 0.65% | 16 |
| Jun 2026 | 40 | 0.02% | 22 | 1K | 0.52% | 17 |
| Jul 2026 | 30 | 0.02% | 22 | 1K | 0.54% | 17 |
| Aug 2026 | 30 | 0.02% | 22 | 1.3K | 0.67% | 17 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Century 21’s and Lowe & Co’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Century 21**: Measured on the search terms “century 21 nz” and “century 21 real estate nz”, summed into one figure.
- **Lowe & Co**: Measured on the search terms “lowe & co” and “lowe and co”, summed into one figure.

- [Century 21 profile](/demand/nz/brands/century-21)
- [Lowe & Co profile](/demand/nz/brands/lowe-and-co)
- [All residential real estate agencies in New Zealand](/demand/nz/categories/nz-residential-real-estate-agencies): The set both shares are measured inside, 22 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Century 21 or Lowe & Co?

In August 2026, Lowe & Co had more branded searches than Century 21 among residential real estate agencies in New Zealand. Lowe & Co was estimated to have 1.3K branded searches compared to Century 21’s 30, and held a 0.67% Share of Search versus Century 21’s 0.02%.

## Cite this page

Brandwave. "Century 21 vs Lowe & Co: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/century-21-vs-lowe-and-co

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/century-21-vs-lowe-and-co. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.