--- title: "Centrix vs Equifax: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Centrix or Equifax? Compare estimated monthly branded-search demand and Share of Search inside the Credit score services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/centrix-vs-equifax" publisher: "Brandwave" --- # Centrix vs Equifax: Which is more popular by branded search in New Zealand? Which is more popular in search, Centrix or Equifax? Compare estimated monthly branded-search demand and Share of Search inside the Credit score services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Centrix and Equifax - **Competitive set**: Credit score services - **Market**: New Zealand - **Month measured**: Aug 2026 - **Centrix Share of Search**: 66.2% - **Equifax Share of Search**: 19.1% ## Which is more popular in search, Centrix or Equifax? - In August 2026, Centrix had more branded searches than Equifax among credit score services in New Zealand. Centrix was estimated to have 11.7K branded searches compared to Equifax’s 3.4K, and held a 66.2% Share of Search versus Equifax’s 19.1%. - Centrix was ahead of Equifax in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Centrix’s estimated Share of Search among credit score services in New Zealand moved from 54.5% to 66.2%, and its estimated monthly branded searches moved from 9.5K to 11.7K. - Across the 11 months ending August 2026, Equifax’s estimated Share of Search among credit score services in New Zealand moved from 16.7% to 19.1%, and its estimated monthly branded searches moved from 2.9K to 3.4K. ## How did search popularity change for New Zealand credit score services in August 2026? - In August 2026, Centrix gained estimated Share of Search among credit score services in New Zealand, from 63.2% to 66.2%. - In August 2026, Equifax lost estimated Share of Search among credit score services in New Zealand, from 20% to 19.1%. ## Month by month | Month | Centrix estimated searches | Centrix Share of Search | Centrix rank | Equifax estimated searches | Equifax Share of Search | Equifax rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.5K | 54.5% | 1 | 2.9K | 16.7% | 2 | | Nov 2025 | 9.3K | 54.5% | 1 | 2.9K | 16.9% | 2 | | Dec 2025 | 7.9K | 54.1% | 1 | 2.4K | 16.5% | 2 | | Jan 2026 | 9.8K | 57.4% | 1 | 2.9K | 16.9% | 2 | | Feb 2026 | 9.7K | 60.4% | 1 | 2.9K | 18% | 2 | | Mar 2026 | 10.9K | 63.1% | 1 | 2.9K | 16.8% | 2 | | Apr 2026 | 9.5K | 63.6% | 1 | 2.5K | 16.4% | 2 | | May 2026 | 9.5K | 59.8% | 1 | 3K | 19.1% | 2 | | Jun 2026 | 10.8K | 61.7% | 1 | 3.4K | 19.4% | 2 | | Jul 2026 | 9.8K | 63.2% | 1 | 3.1K | 20% | 2 | | Aug 2026 | 11.7K | 66.2% | 1 | 3.4K | 19.1% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Centrix’s and Equifax’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Centrix**: Measured on the search terms “centrix”, “centrix co nz”, “centrix credit check”, “centrix credit report”, “centrix credit score”, “centrix near me”, “centrix new zealand” and “centrix nz”, summed into one figure. - **Equifax**: Measured on the search terms “equifax”, “equifax australia”, “equifax co nz”, “equifax credit check”, “equifax credit file”, “equifax credit score”, “equifax near me”, “equifax nz”, “equifax online” and “freecreditreport equifax”, summed into one figure. - [Centrix profile](/demand/nz/brands/centrix) - [Equifax profile](/demand/nz/brands/equifax) - [All credit score services in New Zealand](/demand/nz/categories/nz-credit-check-services): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Centrix or Equifax? In August 2026, Centrix had more branded searches than Equifax among credit score services in New Zealand. Centrix was estimated to have 11.7K branded searches compared to Equifax’s 3.4K, and held a 66.2% Share of Search versus Equifax’s 19.1%. ## Cite this page Brandwave. "Centrix vs Equifax: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/centrix-vs-equifax This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/centrix-vs-equifax. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.