--- title: "Centre Place vs The Base: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Centre Place or The Base? Compare estimated monthly branded-search demand and Share of Search inside the Waikato and Bay of Plenty shopping centres set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/centre-place-vs-the-base" publisher: "Brandwave" --- # Centre Place vs The Base: Which is more popular by branded search in New Zealand? Which is more popular in search, Centre Place or The Base? Compare estimated monthly branded-search demand and Share of Search inside the Waikato and Bay of Plenty shopping centres set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Centre Place and The Base - **Competitive set**: Waikato and Bay of Plenty shopping centres - **Market**: New Zealand - **Month measured**: Aug 2026 - **Centre Place Share of Search**: 12.6% - **The Base Share of Search**: 11.8% ## Which is more popular in search, Centre Place or The Base? - In August 2026, Centre Place had more branded searches than The Base among waikato and bay of plenty shopping centres in New Zealand. Centre Place was estimated to have 13.9K branded searches compared to The Base’s 13K, and held a 12.6% Share of Search versus The Base’s 11.8%. - The lead changed hands 2 times in the 11 months ending August 2026: The Base took it in December 2025, Centre Place took it in January 2026. - Across the 11 months ending August 2026, Centre Place’s estimated Share of Search among waikato and bay of plenty shopping centres in New Zealand moved from 14.3% to 12.6%, and its estimated monthly branded searches moved from 16.7K to 13.9K. - Across the 11 months ending August 2026, The Base’s estimated Share of Search among waikato and bay of plenty shopping centres in New Zealand moved from 10.4% to 11.8%, and its estimated monthly branded searches moved from 12.2K to 13K. ## How did search popularity change for New Zealand waikato and bay of plenty shopping centres in August 2026? - In August 2026, Centre Place lost estimated Share of Search among waikato and bay of plenty shopping centres in New Zealand, from 13.2% to 12.6%. ## Month by month | Month | Centre Place estimated searches | Centre Place Share of Search | Centre Place rank | The Base estimated searches | The Base Share of Search | The Base rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 16.7K | 14.3% | 4 | 12.2K | 10.4% | 5 | | Nov 2025 | 17.1K | 13.6% | 4 | 14.7K | 11.7% | 5 | | Dec 2025 | 21.7K | 10.7% | 5 | 23.1K | 11.4% | 4 | | Jan 2026 | 17K | 11.6% | 4 | 14K | 9.6% | 5 | | Feb 2026 | 13.8K | 12.7% | 4 | 11.1K | 10.1% | 5 | | Mar 2026 | 16.6K | 14.1% | 3 | 11.4K | 9.7% | 5 | | Apr 2026 | 17.6K | 12.2% | 4 | 16.6K | 11.5% | 5 | | May 2026 | 17K | 13.5% | 4 | 13.6K | 10.8% | 5 | | Jun 2026 | 14K | 12.3% | 4 | 13.2K | 11.6% | 5 | | Jul 2026 | 16.9K | 13.2% | 4 | 15.4K | 12% | 5 | | Aug 2026 | 13.9K | 12.6% | 4 | 13K | 11.8% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Centre Place’s and The Base’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Centre Place**: Measured on the search terms “centre place”, “centre place hamilton”, “centre place mall”, “centre place near me”, “centre place nz”, “centre place opening hours”, “centre place shops”, “centreplace”, “centreplace co nz”, “centreplace mall”, “centreplace opening hours”, “centreplace shops” and “luxury nails centre place”, summed into one figure. - **The Base**: Measured on the search terms “clothes shops at the base hamilton”, “hamilton mall the base”, “rebel sports the base hamilton”, “the base mall”, “the base mall hamilton”, “the base opening hours”, “the base shopping centre hamilton”, “the base shops”, “the base te rapa”, “the base te rapa hamilton” and “warehouse the base hamilton”, summed into one figure. - [Centre Place profile](/demand/nz/brands/centre-place) - [The Base profile](/demand/nz/brands/the-base) - [All waikato and bay of plenty shopping centres in New Zealand](/demand/nz/categories/nz-waikato-bop-shopping-centres): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Centre Place or The Base? In August 2026, Centre Place had more branded searches than The Base among waikato and bay of plenty shopping centres in New Zealand. Centre Place was estimated to have 13.9K branded searches compared to The Base’s 13K, and held a 12.6% Share of Search versus The Base’s 11.8%. ## Cite this page Brandwave. "Centre Place vs The Base: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/centre-place-vs-the-base This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/centre-place-vs-the-base. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.