--- title: "Centre Place vs Tauranga Crossing: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Centre Place or Tauranga Crossing? Compare estimated monthly branded-search demand and Share of Search inside the Waikato and Bay of Plenty shopping centres set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/centre-place-vs-tauranga-crossing" publisher: "Brandwave" --- # Centre Place vs Tauranga Crossing: Which is more popular by branded search in New Zealand? Which is more popular in search, Centre Place or Tauranga Crossing? Compare estimated monthly branded-search demand and Share of Search inside the Waikato and Bay of Plenty shopping centres set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Centre Place and Tauranga Crossing - **Competitive set**: Waikato and Bay of Plenty shopping centres - **Market**: New Zealand - **Month measured**: Aug 2026 - **Centre Place Share of Search**: 12.6% - **Tauranga Crossing Share of Search**: 15.3% ## Which is more popular in search, Centre Place or Tauranga Crossing? - In August 2026, Tauranga Crossing had more branded searches than Centre Place among waikato and bay of plenty shopping centres in New Zealand. Tauranga Crossing was estimated to have 16.8K branded searches compared to Centre Place’s 13.9K, and held a 15.3% Share of Search versus Centre Place’s 12.6%. - The lead changed hands 2 times in the 11 months ending August 2026: Centre Place took it in March 2026, Tauranga Crossing took it in April 2026. - Across the 11 months ending August 2026, Centre Place’s estimated Share of Search among waikato and bay of plenty shopping centres in New Zealand moved from 14.3% to 12.6%, and its estimated monthly branded searches moved from 16.7K to 13.9K. - Across the 11 months ending August 2026, Tauranga Crossing’s estimated Share of Search among waikato and bay of plenty shopping centres in New Zealand moved from 15.4% to 15.3%, and its estimated monthly branded searches moved from 17.9K to 16.8K. ## How did search popularity change for New Zealand waikato and bay of plenty shopping centres in August 2026? - In August 2026, Tauranga Crossing lost estimated Share of Search among waikato and bay of plenty shopping centres in New Zealand, from 16% to 15.3%. - In August 2026, Centre Place lost estimated Share of Search among waikato and bay of plenty shopping centres in New Zealand, from 13.2% to 12.6%. ## Month by month | Month | Centre Place estimated searches | Centre Place Share of Search | Centre Place rank | Tauranga Crossing estimated searches | Tauranga Crossing Share of Search | Tauranga Crossing rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 16.7K | 14.3% | 4 | 17.9K | 15.4% | 3 | | Nov 2025 | 17.1K | 13.6% | 4 | 17.6K | 14% | 3 | | Dec 2025 | 21.7K | 10.7% | 5 | 31.3K | 15.5% | 3 | | Jan 2026 | 17K | 11.6% | 4 | 24.5K | 16.8% | 2 | | Feb 2026 | 13.8K | 12.7% | 4 | 15.4K | 14.1% | 3 | | Mar 2026 | 16.6K | 14.1% | 3 | 16.1K | 13.7% | 4 | | Apr 2026 | 17.6K | 12.2% | 4 | 20.7K | 14.4% | 3 | | May 2026 | 17K | 13.5% | 4 | 19.5K | 15.4% | 3 | | Jun 2026 | 14K | 12.3% | 4 | 16.8K | 14.8% | 3 | | Jul 2026 | 16.9K | 13.2% | 4 | 20.5K | 16% | 3 | | Aug 2026 | 13.9K | 12.6% | 4 | 16.8K | 15.3% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Centre Place’s and Tauranga Crossing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Centre Place**: Measured on the search terms “centre place”, “centre place hamilton”, “centre place mall”, “centre place near me”, “centre place nz”, “centre place opening hours”, “centre place shops”, “centreplace”, “centreplace co nz”, “centreplace mall”, “centreplace opening hours”, “centreplace shops” and “luxury nails centre place”, summed into one figure. - **Tauranga Crossing**: Measured on the search terms “boutique liquor tauranga crossing”, “cinema tauranga crossing”, “enjoy massage tauranga crossing”, “event tauranga crossing”, “food tauranga crossing”, “massage tauranga crossing”, “pandora tauranga crossing”, “shops at tauranga crossing”, “tauranga crossing”, “tauranga crossing cinemas”, “tauranga crossing clothing shops”, “tauranga crossing food”, “tauranga crossing hours”, “tauranga crossing mall”, “tauranga crossing map”, “tauranga crossing movie”, “tauranga crossing new zealand”, “tauranga crossing nz”, “tauranga crossing open hours”, “tauranga crossing photos”, “tauranga crossing restaurants”, “tauranga crossing shopping centre”, “tauranga crossing shops”, “taurangacrossing” and “vivo tauranga crossing”, summed into one figure. - [Centre Place profile](/demand/nz/brands/centre-place) - [Tauranga Crossing profile](/demand/nz/brands/tauranga-crossing) - [All waikato and bay of plenty shopping centres in New Zealand](/demand/nz/categories/nz-waikato-bop-shopping-centres): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Centre Place or Tauranga Crossing? In August 2026, Tauranga Crossing had more branded searches than Centre Place among waikato and bay of plenty shopping centres in New Zealand. Tauranga Crossing was estimated to have 16.8K branded searches compared to Centre Place’s 13.9K, and held a 15.3% Share of Search versus Centre Place’s 12.6%. ## Cite this page Brandwave. "Centre Place vs Tauranga Crossing: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/centre-place-vs-tauranga-crossing This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/centre-place-vs-tauranga-crossing. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.