--- title: "Centre Place vs Chartwell: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Centre Place or Chartwell? Compare estimated monthly branded-search demand and Share of Search inside the Waikato and Bay of Plenty shopping centres set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/centre-place-vs-chartwell" publisher: "Brandwave" --- # Centre Place vs Chartwell: Which is more popular by branded search in New Zealand? Which is more popular in search, Centre Place or Chartwell? Compare estimated monthly branded-search demand and Share of Search inside the Waikato and Bay of Plenty shopping centres set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Centre Place and Chartwell - **Competitive set**: Waikato and Bay of Plenty shopping centres - **Market**: New Zealand - **Month measured**: Aug 2026 - **Centre Place Share of Search**: 12.6% - **Chartwell Share of Search**: 21% ## Which is more popular in search, Centre Place or Chartwell? - In August 2026, Chartwell had more branded searches than Centre Place among waikato and bay of plenty shopping centres in New Zealand. Chartwell was estimated to have 23.1K branded searches compared to Centre Place’s 13.9K, and held a 21% Share of Search versus Centre Place’s 12.6%. - Chartwell was ahead of Centre Place in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Centre Place’s estimated Share of Search among waikato and bay of plenty shopping centres in New Zealand moved from 14.3% to 12.6%, and its estimated monthly branded searches moved from 16.7K to 13.9K. - Across the 11 months ending August 2026, Chartwell’s estimated Share of Search among waikato and bay of plenty shopping centres in New Zealand moved from 20.2% to 21%, and its estimated monthly branded searches moved from 23.5K to 23.1K. ## How did search popularity change for New Zealand waikato and bay of plenty shopping centres in August 2026? - In August 2026, Chartwell gained estimated Share of Search among waikato and bay of plenty shopping centres in New Zealand, from 18.1% to 21%. - In August 2026, Centre Place lost estimated Share of Search among waikato and bay of plenty shopping centres in New Zealand, from 13.2% to 12.6%. ## Month by month | Month | Centre Place estimated searches | Centre Place Share of Search | Centre Place rank | Chartwell estimated searches | Chartwell Share of Search | Chartwell rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 16.7K | 14.3% | 4 | 23.5K | 20.2% | 2 | | Nov 2025 | 17.1K | 13.6% | 4 | 23.8K | 18.9% | 2 | | Dec 2025 | 21.7K | 10.7% | 5 | 36.2K | 17.9% | 2 | | Jan 2026 | 17K | 11.6% | 4 | 23.6K | 16.1% | 3 | | Feb 2026 | 13.8K | 12.7% | 4 | 23.2K | 21.2% | 2 | | Mar 2026 | 16.6K | 14.1% | 3 | 23.2K | 19.7% | 2 | | Apr 2026 | 17.6K | 12.2% | 4 | 23.8K | 16.5% | 2 | | May 2026 | 17K | 13.5% | 4 | 23.4K | 18.6% | 2 | | Jun 2026 | 14K | 12.3% | 4 | 23.1K | 20.4% | 2 | | Jul 2026 | 16.9K | 13.2% | 4 | 23.2K | 18.1% | 2 | | Aug 2026 | 13.9K | 12.6% | 4 | 23.1K | 21% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Centre Place’s and Chartwell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Centre Place**: Measured on the search terms “centre place”, “centre place hamilton”, “centre place mall”, “centre place near me”, “centre place nz”, “centre place opening hours”, “centre place shops”, “centreplace”, “centreplace co nz”, “centreplace mall”, “centreplace opening hours”, “centreplace shops” and “luxury nails centre place”, summed into one figure. - **Chartwell**: Measured on the search terms “chartwell mall”, “chartwell mall hours”, “chartwell mall shops”, “chartwell opening hours” and “chartwell shops”, summed into one figure. - [Centre Place profile](/demand/nz/brands/centre-place) - [Chartwell profile](/demand/nz/brands/chartwell) - [All waikato and bay of plenty shopping centres in New Zealand](/demand/nz/categories/nz-waikato-bop-shopping-centres): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Centre Place or Chartwell? In August 2026, Chartwell had more branded searches than Centre Place among waikato and bay of plenty shopping centres in New Zealand. Chartwell was estimated to have 23.1K branded searches compared to Centre Place’s 13.9K, and held a 21% Share of Search versus Centre Place’s 12.6%. ## Cite this page Brandwave. "Centre Place vs Chartwell: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/centre-place-vs-chartwell This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/centre-place-vs-chartwell. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.