--- title: "Centra Forklifts vs Toyota: Which is searched more in New Zealand?" description: "Is Centra Forklifts or Toyota more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Forklift dealer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/centra-forklifts-vs-toyota" publisher: "Brandwave" --- # Centra Forklifts vs Toyota: Which is searched more in New Zealand? Is Centra Forklifts or Toyota more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Forklift dealer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Centra Forklifts and Toyota - **Competitive set**: Forklift dealer brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Centra Forklifts Share of Search**: 0.34% - **Toyota Share of Search**: 53% ## Is Centra Forklifts or Toyota more popular in search? - In September 2026, Toyota had more branded searches than Centra Forklifts among forklift dealer brands in New Zealand. Toyota had about 112,000 branded searches, while Centra Forklifts had 720. Toyota made up 53% of all forklift dealer brand searches we track, and Centra Forklifts accounted for 0.34%. - Toyota was ahead of Centra Forklifts in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Centra Forklifts’ share of searches among forklift dealer brands in New Zealand moved from 0.39% to 0.34%, and its estimated monthly branded searches moved from 880 to 720. - Across the 12 months ending September 2026, Toyota’s share of searches among forklift dealer brands in New Zealand moved from 54.4% to 53%, and its estimated monthly branded searches moved from 123K to 112K. ## Top forklift dealer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Toyota appeared in all four answers. Centra Forklifts was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Toyota was listed before Centra Forklifts in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Toyota | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Crown | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Hyster | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Mitsubishi | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | AB Equipment | 5th | 3 of 3 | 0 of 1 | 3 of 4 | | Centra Forklifts | 6th | 2 of 3 | 1 of 1 | 3 of 4 | | Yale | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Nissan | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Clark | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Hyundai Construction Equipment | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about forklift dealer brands - Asked ChatGPT "Which forklift dealer brand should I buy in New Zealand?": 1. Toyota, 2. Mitsubishi, 3. Hyster, 4. Centra Forklifts, 5. AB Equipment, 6. Crown - Asked ChatGPT "What are the best forklift dealer brands in New Zealand?": 1. Toyota, 2. Crown, 3. Hyster, 4. Yale, 5. Mitsubishi, 6. AB Equipment, 7. Centra Forklifts - Asked ChatGPT "What's the best forklift dealer brand in New Zealand for warehouse lifting?": 1. Toyota, 2. Crown, 3. AB Equipment - Searched Google, AI Overview "forklift sales nz": 1. Toyota, 2. Centra Forklifts, 3. Mitsubishi Not named in any answer: Nissan, Clark and Hyundai Construction Equipment. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand forklift dealer brands in September 2026? - In September 2026, Toyota lost share of searches among forklift dealer brands in New Zealand, from 56.4% to 53%. - Estimated monthly branded searches for Centra Forklifts in New Zealand fell 18.2% over 12 measured months, from 880 to 720 in September 2026. ## Month by month | Month | Centra Forklifts estimated searches | Centra Forklifts Share of Search | Centra Forklifts rank | Toyota estimated searches | Toyota Share of Search | Toyota rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 880 | 0.39% | 5 | 123K | 54.4% | 1 | | Nov 2025 | 720 | 0.33% | 5 | 118K | 54.8% | 1 | | Dec 2025 | 590 | 0.29% | 5 | 113K | 56.5% | 1 | | Jan 2026 | 590 | 0.25% | 5 | 134K | 56.3% | 1 | | Feb 2026 | 720 | 0.31% | 5 | 132K | 57.8% | 1 | | Mar 2026 | 880 | 0.35% | 5 | 136K | 54.3% | 1 | | Apr 2026 | 720 | 0.33% | 5 | 121K | 55.3% | 1 | | May 2026 | 720 | 0.31% | 5 | 129K | 55.9% | 1 | | Jun 2026 | 880 | 0.43% | 5 | 111K | 54.1% | 1 | | Jul 2026 | 720 | 0.36% | 5 | 110K | 54.8% | 1 | | Aug 2026 | 720 | 0.32% | 5 | 125K | 56.4% | 1 | | Sep 2026 | 720 | 0.34% | 5 | 112K | 53% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Centra Forklifts’ and Toyota’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Centra Forklifts**: Measured on the search term “centra forklifts”. - **Toyota**: Measured on the search terms “camry”, “corolla”, “hilux”, “land cruiser”, “prius”, “toyota”, “toyota camry”, “toyota car”, “toyota cars”, “toyota chr”, “toyota corolla”, “toyota highlander”, “toyota hilux”, “toyota land cruiser”, “toyota prado”, “toyota supra”, “toyota yaris” and “yaris”, summed into one figure. - [Centra Forklifts profile](/demand/nz/brands/centra-forklifts) - [Toyota profile](/demand/nz/brands/toyota) - [All forklift dealer brands in New Zealand](/demand/nz/categories/nz-forklift-dealer-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Centra Forklifts or Toyota more popular in search? In September 2026, Toyota had more branded searches than Centra Forklifts among forklift dealer brands in New Zealand. Toyota had about 112,000 branded searches, while Centra Forklifts had 720. Toyota made up 53% of all forklift dealer brand searches we track, and Centra Forklifts accounted for 0.34%. ## Cite this page Brandwave. "Centra Forklifts vs Toyota: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/centra-forklifts-vs-toyota This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/centra-forklifts-vs-toyota. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.