--- title: "Centra Forklifts vs Mitsubishi: Which is searched more in New Zealand?" description: "Is Centra Forklifts or Mitsubishi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Forklift dealer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/centra-forklifts-vs-mitsubishi" publisher: "Brandwave" --- # Centra Forklifts vs Mitsubishi: Which is searched more in New Zealand? Is Centra Forklifts or Mitsubishi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Forklift dealer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Centra Forklifts and Mitsubishi - **Competitive set**: Forklift dealer brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Centra Forklifts Share of Search**: 0.34% - **Mitsubishi Share of Search**: 29.2% ## Is Centra Forklifts or Mitsubishi more popular in search? - In September 2026, Mitsubishi had more branded searches than Centra Forklifts among forklift dealer brands in New Zealand. Mitsubishi had about 61,600 branded searches, while Centra Forklifts had 720. Mitsubishi made up 29.2% of all forklift dealer brand searches we track, and Centra Forklifts accounted for 0.34%. - Mitsubishi was ahead of Centra Forklifts in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Centra Forklifts’ share of searches among forklift dealer brands in New Zealand moved from 0.39% to 0.34%, and its estimated monthly branded searches moved from 880 to 720. - Across the 12 months ending September 2026, Mitsubishi’s share of searches among forklift dealer brands in New Zealand moved from 25.4% to 29.2%, and its estimated monthly branded searches moved from 57.3K to 61.6K. ## Top forklift dealer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Centra Forklifts and Mitsubishi were each mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Mitsubishi was listed before Centra Forklifts in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Toyota | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Crown | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Hyster | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Mitsubishi | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | AB Equipment | 5th | 3 of 3 | 0 of 1 | 3 of 4 | | Centra Forklifts | 6th | 2 of 3 | 1 of 1 | 3 of 4 | | Yale | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Nissan | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Clark | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Hyundai Construction Equipment | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about forklift dealer brands - Asked ChatGPT "Which forklift dealer brand should I buy in New Zealand?": 1. Toyota, 2. Mitsubishi, 3. Hyster, 4. Centra Forklifts, 5. AB Equipment, 6. Crown - Asked ChatGPT "What are the best forklift dealer brands in New Zealand?": 1. Toyota, 2. Crown, 3. Hyster, 4. Yale, 5. Mitsubishi, 6. AB Equipment, 7. Centra Forklifts - Asked ChatGPT "What's the best forklift dealer brand in New Zealand for warehouse lifting?": 1. Toyota, 2. Crown, 3. AB Equipment - Searched Google, AI Overview "forklift sales nz": 1. Toyota, 2. Centra Forklifts, 3. Mitsubishi Not named in any answer: Nissan, Clark and Hyundai Construction Equipment. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand forklift dealer brands in September 2026? - In September 2026, Mitsubishi gained share of searches among forklift dealer brands in New Zealand, from 26% to 29.2%. - Estimated monthly branded searches for Centra Forklifts in New Zealand fell 18.2% over 12 measured months, from 880 to 720 in September 2026. ## Month by month | Month | Centra Forklifts estimated searches | Centra Forklifts Share of Search | Centra Forklifts rank | Mitsubishi estimated searches | Mitsubishi Share of Search | Mitsubishi rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 880 | 0.39% | 5 | 57.3K | 25.4% | 2 | | Nov 2025 | 720 | 0.33% | 5 | 54K | 25.1% | 2 | | Dec 2025 | 590 | 0.29% | 5 | 51.4K | 25.6% | 2 | | Jan 2026 | 590 | 0.25% | 5 | 60.8K | 25.5% | 2 | | Feb 2026 | 720 | 0.31% | 5 | 57K | 24.9% | 2 | | Mar 2026 | 880 | 0.35% | 5 | 61.5K | 24.5% | 2 | | Apr 2026 | 720 | 0.33% | 5 | 57.4K | 26.1% | 2 | | May 2026 | 720 | 0.31% | 5 | 63.2K | 27.3% | 2 | | Jun 2026 | 880 | 0.43% | 5 | 57.5K | 28% | 2 | | Jul 2026 | 720 | 0.36% | 5 | 55.5K | 27.6% | 2 | | Aug 2026 | 720 | 0.32% | 5 | 57.5K | 26% | 2 | | Sep 2026 | 720 | 0.34% | 5 | 61.6K | 29.2% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Centra Forklifts’ and Mitsubishi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Centra Forklifts**: Measured on the search term “centra forklifts”. - **Mitsubishi**: Measured on the search terms “mitsubishi”, “mitsubishi asx”, “mitsubishi car”, “mitsubishi cars”, “mitsubishi delica”, “mitsubishi eclipse cross”, “mitsubishi lancer”, “mitsubishi outlander”, “mitsubishi pajero”, “mitsubishi triton” and “outlander”, summed into one figure. - [Centra Forklifts profile](/demand/nz/brands/centra-forklifts) - [Mitsubishi profile](/demand/nz/brands/mitsubishi) - [All forklift dealer brands in New Zealand](/demand/nz/categories/nz-forklift-dealer-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Centra Forklifts or Mitsubishi more popular in search? In September 2026, Mitsubishi had more branded searches than Centra Forklifts among forklift dealer brands in New Zealand. Mitsubishi had about 61,600 branded searches, while Centra Forklifts had 720. Mitsubishi made up 29.2% of all forklift dealer brand searches we track, and Centra Forklifts accounted for 0.34%. ## Cite this page Brandwave. "Centra Forklifts vs Mitsubishi: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/centra-forklifts-vs-mitsubishi This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/centra-forklifts-vs-mitsubishi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.