--- title: "Celebrity Cruises vs Princess Cruises: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Celebrity Cruises or Princess Cruises? Compare estimated monthly branded-search demand and Share of Search inside the Cruise lines set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/celebrity-cruises-vs-princess-cruises" publisher: "Brandwave" --- # Celebrity Cruises vs Princess Cruises: Which is more popular by branded search in New Zealand? Which is more popular in search, Celebrity Cruises or Princess Cruises? Compare estimated monthly branded-search demand and Share of Search inside the Cruise lines set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Celebrity Cruises and Princess Cruises - **Competitive set**: Cruise lines - **Market**: New Zealand - **Month measured**: Aug 2026 - **Celebrity Cruises Share of Search**: 10.9% - **Princess Cruises Share of Search**: 21.9% ## Which is more popular in search, Celebrity Cruises or Princess Cruises? - In August 2026, Princess Cruises had more branded searches than Celebrity Cruises among cruise lines in New Zealand. Princess Cruises was estimated to have 12.3K branded searches compared to Celebrity Cruises’ 6.1K, and held a 21.9% Share of Search versus Celebrity Cruises’ 10.9%. - Princess Cruises was ahead of Celebrity Cruises in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Celebrity Cruises’ estimated Share of Search among cruise lines in New Zealand moved from 16.2% to 10.9%, and its estimated monthly branded searches moved from 9.3K to 6.1K. - Across the 11 months ending August 2026, Princess Cruises’ estimated Share of Search among cruise lines in New Zealand moved from 19.9% to 21.9%, and its estimated monthly branded searches moved from 11.4K to 12.3K. ## How did search popularity change for New Zealand cruise lines in August 2026? - In August 2026, Princess Cruises overtook Carnival Cruise Line to take the highest estimated Share of Search among cruise lines in New Zealand, at 21.9%. - Estimated monthly branded searches for Celebrity Cruises in New Zealand fell 34.3% over 11 measured months, from 9.3K to 6.1K in August 2026. ## Month by month | Month | Celebrity Cruises estimated searches | Celebrity Cruises Share of Search | Celebrity Cruises rank | Princess Cruises estimated searches | Princess Cruises Share of Search | Princess Cruises rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.3K | 16.2% | 3 | 11.4K | 19.9% | 1 | | Nov 2025 | 10.2K | 16.4% | 3 | 11.3K | 18.2% | 2 | | Dec 2025 | 9.5K | 15.4% | 3 | 14.2K | 23% | 1 | | Jan 2026 | 9.8K | 11.4% | 4 | 17.4K | 20.3% | 1 | | Feb 2026 | 9.9K | 11.5% | 4 | 23.8K | 27.8% | 1 | | Mar 2026 | 10.3K | 15.4% | 4 | 11.4K | 16.9% | 3 | | Apr 2026 | 5.7K | 10.5% | 4 | 12.8K | 23.5% | 1 | | May 2026 | 6.1K | 11.5% | 4 | 12.2K | 22.9% | 1 | | Jun 2026 | 5.8K | 10.8% | 4 | 9.8K | 18.2% | 3 | | Jul 2026 | 6.3K | 10.8% | 4 | 12.4K | 21.3% | 2 | | Aug 2026 | 6.1K | 10.9% | 4 | 12.3K | 21.9% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Celebrity Cruises’ and Princess Cruises’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Celebrity Cruises**: Measured on the search terms “celebrity cruise”, “celebrity cruise destinations”, “celebrity cruise edge”, “celebrity cruise line”, “celebrity cruise nz”, “celebrity cruise ships”, “celebrity cruises constellation”, “celebrity cruises eclipse”, “celebrity cruises mediterranean”, “celebrity cruises millennium”, “celebrity cruises near me”, “celebrity cruises new zealand”, “celebrity cruises online”, “celebrity cruises silhouette”, “celebrity cruises solstice”, “celebrity cruises website”, “celebritycruises com” and “x celebrity cruise”, summed into one figure. - **Princess Cruises**: Measured on the search terms “coral princess cruise ship”, “coral princess cruises”, “crown princess cruise”, “crown princess cruise ship”, “diamond princess cruise ship”, “discovery princess cruise ship”, “grand princess cruise ship”, “princess com”, “princess cruise”, “princess cruise lines”, “princess cruise nz”, “princess cruise ships”, “princess cruises crown princess”, “princess cruises diamond princess”, “princess cruises island princess”, “princess cruises near me”, “princess cruises new zealand”, “princess cruises online”, “princess cruises regal princess”, “princess cruises sun princess”, “royal princess cruise ship” and “sun princess cruise ship”, summed into one figure. - [Celebrity Cruises profile](/demand/nz/brands/celebrity-cruises) - [Princess Cruises profile](/demand/nz/brands/princess-cruises) - [All cruise lines in New Zealand](/demand/nz/categories/nz-cruise-lines): The set both shares are measured inside, 10 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Celebrity Cruises or Princess Cruises? In August 2026, Princess Cruises had more branded searches than Celebrity Cruises among cruise lines in New Zealand. Princess Cruises was estimated to have 12.3K branded searches compared to Celebrity Cruises’ 6.1K, and held a 21.9% Share of Search versus Celebrity Cruises’ 10.9%. ## Cite this page Brandwave. "Celebrity Cruises vs Princess Cruises: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/celebrity-cruises-vs-princess-cruises This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/celebrity-cruises-vs-princess-cruises. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.