--- title: "Celebrity Cruises vs Holland America Line: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Celebrity Cruises or Holland America Line? Compare estimated monthly branded-search demand and Share of Search inside the Cruise lines set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/celebrity-cruises-vs-holland-america-line" publisher: "Brandwave" --- # Celebrity Cruises vs Holland America Line: Which is more popular by branded search in New Zealand? Which is more popular in search, Celebrity Cruises or Holland America Line? Compare estimated monthly branded-search demand and Share of Search inside the Cruise lines set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Celebrity Cruises and Holland America Line - **Competitive set**: Cruise lines - **Market**: New Zealand - **Month measured**: Aug 2026 - **Celebrity Cruises Share of Search**: 10.9% - **Holland America Line Share of Search**: 4.6% ## Which is more popular in search, Celebrity Cruises or Holland America Line? - In August 2026, Celebrity Cruises had more branded searches than Holland America Line among cruise lines in New Zealand. Celebrity Cruises was estimated to have 6.1K branded searches compared to Holland America Line’s 2.6K, and held a 10.9% Share of Search versus Holland America Line’s 4.6%. - Celebrity Cruises was ahead of Holland America Line in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Celebrity Cruises’ estimated Share of Search among cruise lines in New Zealand moved from 16.2% to 10.9%, and its estimated monthly branded searches moved from 9.3K to 6.1K. - Across the 11 months ending August 2026, Holland America Line’s estimated Share of Search among cruise lines in New Zealand moved from 4.9% to 4.6%, and its estimated monthly branded searches moved from 2.8K to 2.6K. ## How did search popularity change for New Zealand cruise lines in August 2026? - In August 2026, Holland America Line lost estimated Share of Search among cruise lines in New Zealand, from 5.1% to 4.6%. - Estimated monthly branded searches for Celebrity Cruises in New Zealand fell 34.3% over 11 measured months, from 9.3K to 6.1K in August 2026. ## Month by month | Month | Celebrity Cruises estimated searches | Celebrity Cruises Share of Search | Celebrity Cruises rank | Holland America Line estimated searches | Holland America Line Share of Search | Holland America Line rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.3K | 16.2% | 3 | 2.8K | 4.9% | 8 | | Nov 2025 | 10.2K | 16.4% | 3 | 3.5K | 5.6% | 7 | | Dec 2025 | 9.5K | 15.4% | 3 | 2.6K | 4.2% | 8 | | Jan 2026 | 9.8K | 11.4% | 4 | 4.3K | 5.1% | 7 | | Feb 2026 | 9.9K | 11.5% | 4 | 4K | 4.6% | 7 | | Mar 2026 | 10.3K | 15.4% | 4 | 6.3K | 9.4% | 5 | | Apr 2026 | 5.7K | 10.5% | 4 | 2.6K | 4.7% | 7 | | May 2026 | 6.1K | 11.5% | 4 | 3.1K | 5.8% | 7 | | Jun 2026 | 5.8K | 10.8% | 4 | 2.6K | 4.8% | 7 | | Jul 2026 | 6.3K | 10.8% | 4 | 3K | 5.1% | 7 | | Aug 2026 | 6.1K | 10.9% | 4 | 2.6K | 4.6% | 7 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Celebrity Cruises’ and Holland America Line’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Celebrity Cruises**: Measured on the search terms “celebrity cruise”, “celebrity cruise destinations”, “celebrity cruise edge”, “celebrity cruise line”, “celebrity cruise nz”, “celebrity cruise ships”, “celebrity cruises constellation”, “celebrity cruises eclipse”, “celebrity cruises mediterranean”, “celebrity cruises millennium”, “celebrity cruises near me”, “celebrity cruises new zealand”, “celebrity cruises online”, “celebrity cruises silhouette”, “celebrity cruises solstice”, “celebrity cruises website”, “celebritycruises com” and “x celebrity cruise”, summed into one figure. - **Holland America Line**: Measured on the search terms “holland america”, “holland america cruise”, “holland america cruise line”, “holland america cruises nz”, “holland america line”, “holland america line near me”, “holland america line new zealand”, “holland america ms zaandam”, “holland america noordam”, “holland america nz”, “holland america oosterdam”, “holland america ships”, “holland america westerdam”, “hollandamerica com”, “hollandamericaline” and “hollandamericaline cruise”, summed into one figure. - [Celebrity Cruises profile](/demand/nz/brands/celebrity-cruises) - [Holland America Line profile](/demand/nz/brands/holland-america-line) - [All cruise lines in New Zealand](/demand/nz/categories/nz-cruise-lines): The set both shares are measured inside, 10 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Celebrity Cruises or Holland America Line? In August 2026, Celebrity Cruises had more branded searches than Holland America Line among cruise lines in New Zealand. Celebrity Cruises was estimated to have 6.1K branded searches compared to Holland America Line’s 2.6K, and held a 10.9% Share of Search versus Holland America Line’s 4.6%. ## Cite this page Brandwave. "Celebrity Cruises vs Holland America Line: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/celebrity-cruises-vs-holland-america-line This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/celebrity-cruises-vs-holland-america-line. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.