---
title: "CCL vs The Instillery: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, CCL or The Instillery? Compare estimated monthly branded-search demand and Share of Search inside the IT managed service providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/ccl-vs-the-instillery"
publisher: "Brandwave"
---

# CCL vs The Instillery: Which is more popular by branded search in New Zealand?

Which is more popular in search, CCL or The Instillery? Compare estimated monthly branded-search demand and Share of Search inside the IT managed service providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: CCL and The Instillery
- **Competitive set**: IT managed service providers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **CCL Share of Search**: 0.68%
- **The Instillery Share of Search**: 8.6%

## Which is more popular in search, CCL or The Instillery?

- In August 2026, The Instillery had more branded searches than CCL among IT managed service providers in New Zealand. The Instillery was estimated to have 760 branded searches compared to CCL’s 60, and held an 8.6% Share of Search versus CCL’s 0.68%.
- The Instillery was ahead of CCL in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, CCL’s estimated Share of Search among IT managed service providers in New Zealand moved from 0.76% to 0.68%, and its estimated monthly branded searches held steady at 60.
- Across the 11 months ending August 2026, The Instillery’s estimated Share of Search among IT managed service providers in New Zealand moved from 9.5% to 8.6%, and its estimated monthly branded searches moved from 750 to 760.

## How did search popularity change for New Zealand IT managed service providers in August 2026?

- In August 2026, The Instillery gained estimated Share of Search among IT managed service providers in New Zealand, from 6.7% to 8.6%.

## Month by month

| Month | CCL estimated searches | CCL Share of Search | CCL rank | The Instillery estimated searches | The Instillery Share of Search | The Instillery rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 60 | 0.76% | 5 | 750 | 9.5% | 3 |
| Nov 2025 | 80 | 0.94% | 5 | 620 | 7.3% | 4 |
| Dec 2025 | 50 | 0.69% | 5 | 640 | 8.9% | 3 |
| Jan 2026 | 70 | 0.94% | 5 | 650 | 8.8% | 4 |
| Feb 2026 | 80 | 1% | 5 | 770 | 9.7% | 3 |
| Mar 2026 | 70 | 0.72% | 5 | 940 | 9.7% | 3 |
| Apr 2026 | 60 | 0.64% | 5 | 530 | 5.7% | 3 |
| May 2026 | 70 | 0.73% | 5 | 780 | 8.2% | 3 |
| Jun 2026 | 90 | 0.95% | 5 | 810 | 8.5% | 3 |
| Jul 2026 | 60 | 0.62% | 5 | 650 | 6.7% | 3 |
| Aug 2026 | 60 | 0.68% | 5 | 760 | 8.6% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using CCL’s and The Instillery’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **CCL**: Measured on the search terms “ccl cloud”, “ccl it” and “ccl nz”, summed into one figure.
- **The Instillery**: Measured on the search terms “the instillery”, “the instillery near me”, “the instillery nz” and “theinstillery”, summed into one figure.

- [CCL profile](/demand/nz/brands/ccl)
- [The Instillery profile](/demand/nz/brands/the-instillery)
- [All IT managed service providers in New Zealand](/demand/nz/categories/nz-it-managed-service-providers): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, CCL or The Instillery?

In August 2026, The Instillery had more branded searches than CCL among IT managed service providers in New Zealand. The Instillery was estimated to have 760 branded searches compared to CCL’s 60, and held an 8.6% Share of Search versus CCL’s 0.68%.

## Cite this page

Brandwave. "CCL vs The Instillery: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/ccl-vs-the-instillery

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ccl-vs-the-instillery. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.