--- title: "CCEL vs LSNZ: Which is more popular in New Zealand?" description: "Is CCEL or LSNZ more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the English language schools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/ccel-vs-lsnz" publisher: "Brandwave" --- # CCEL vs LSNZ: Which is more popular in New Zealand? Is CCEL or LSNZ more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the English language schools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: CCEL and LSNZ - **Competitive set**: English language schools - **Market**: New Zealand - **Month measured**: Oct 2026 - **CCEL Share of Search**: 31.7% - **LSNZ Share of Search**: 25.6% ## Is CCEL or LSNZ more popular in search? - In October 2026, CCEL had more branded searches than LSNZ among English language schools in New Zealand. CCEL had about 3,600 branded searches, while LSNZ had 2,900. CCEL made up 31.7% of all English language school searches we track, and LSNZ accounted for 25.6%. - CCEL was ahead of LSNZ in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, CCEL’s share of searches among English language schools in New Zealand moved from 28.5% to 31.7%, and its estimated monthly branded searches moved from 2.9K to 3.6K. - Across the 12 months ending October 2026, LSNZ’s share of searches among English language schools in New Zealand moved from 23.6% to 25.6%, and its estimated monthly branded searches moved from 2.4K to 2.9K. ## Top English language schools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, CCEL and LSNZ were each mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. LSNZ was listed before CCEL in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | NZLC | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Languages International | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Auckland English Academy | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Worldwide School of English | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | University of Auckland English Language Academy | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | LSNZ | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | CCEL | 7th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about English language schools - Asked ChatGPT "Which English language school should I book in New Zealand?": 1. NZLC, 2. Languages International, 3. Worldwide School of English, 4. Auckland English Academy - Asked ChatGPT "What are the best English language schools in New Zealand?": 1. NZLC, 2. Languages International, 3. Auckland English Academy, 4. University of Auckland English Language Academy, 5. Worldwide School of English, 6. LSNZ, 7. CCEL - Asked ChatGPT "What's the best English language school in New Zealand for english study?": 1. Languages International, 2. NZLC, 3. Auckland English Academy, 4. Worldwide School of English, 5. University of Auckland English Language Academy - Searched Google, AI Overview "english course nz": 1. NZLC, 2. Languages International, 3. LSNZ, 4. CCEL, 5. University of Auckland English Language Academy - Searched Google, AI Overview "study english in nz": 1. NZLC Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand English language schools in October 2026? - In October 2026, CCEL gained share of searches among English language schools in New Zealand, from 28% to 31.7%. - In October 2026, LSNZ lost share of searches among English language schools in New Zealand, from 28% to 25.6%. ## How has branded search for CCEL and LSNZ changed in New Zealand over the last 12 months? | Month | CCEL estimated searches | CCEL Share of Search | CCEL rank | LSNZ estimated searches | LSNZ Share of Search | LSNZ rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 2.9K | 28.5% | 1 | 2.4K | 23.6% | 2 | | Dec 2025 | 1.6K | 26.2% | 1 | 1.3K | 21.3% | 3 | | Jan 2026 | 2.9K | 27.8% | 1 | 2.4K | 23% | 2 | | Feb 2026 | 5.4K | 45.5% | 1 | 1.9K | 16% | 3 | | Mar 2026 | 4.4K | 37.5% | 1 | 1.9K | 16.1% | 4 | | Apr 2026 | 3.6K | 36.9% | 1 | 1.6K | 16.4% | 4 | | May 2026 | 2.9K | 29.4% | 1 | 2.4K | 24.4% | 2 | | Jun 2026 | 2.9K | 27.8% | 1 | 2.4K | 22.9% | 2 | | Jul 2026 | 3.6K | 28.9% | 1 | 2.9K | 23.3% | 2 | | Aug 2026 | 5.4K | 37.6% | 1 | 3.6K | 25% | 2 | | Sep 2026 | 3.6K | 28% | 1 | 3.6K | 28% | 2 | | Oct 2026 | 3.6K | 31.7% | 1 | 2.9K | 25.6% | 2 | ## How are CCEL’s and LSNZ’s branded searches counted? Brandwave collects information about searches that people make online using CCEL’s and LSNZ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **CCEL**: Measured on the search terms “ccel christchurch” and “ccel co nz”, summed into one figure. - **LSNZ**: Measured on the search term “lsnz”. - [CCEL profile](/demand/nz/brands/ccel) - [LSNZ profile](/demand/nz/brands/lsnz) - [All English language schools in New Zealand](/demand/nz/categories/nz-english-language-schools): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is CCEL or LSNZ more popular in search? In October 2026, CCEL had more branded searches than LSNZ among English language schools in New Zealand. CCEL had about 3,600 branded searches, while LSNZ had 2,900. CCEL made up 31.7% of all English language school searches we track, and LSNZ accounted for 25.6%. ## Cite this page Brandwave. "CCEL vs LSNZ: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/ccel-vs-lsnz This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ccel-vs-lsnz. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.