--- title: "CBRE vs Savills: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, CBRE or Savills? Compare estimated monthly branded-search demand and Share of Search inside the Commercial real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/cbre-vs-savills" publisher: "Brandwave" --- # CBRE vs Savills: Which is more popular by branded search in New Zealand? Which is more popular in search, CBRE or Savills? Compare estimated monthly branded-search demand and Share of Search inside the Commercial real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: CBRE and Savills - **Competitive set**: Commercial real estate agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **CBRE Share of Search**: 26.2% - **Savills Share of Search**: 10.9% ## Which is more popular in search, CBRE or Savills? - In August 2026, CBRE had more branded searches than Savills among commercial real estate agencies in New Zealand. CBRE was estimated to have 2K branded searches compared to Savills’ 850, and held a 26.2% Share of Search versus Savills’ 10.9%. - CBRE was ahead of Savills in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, CBRE’s estimated Share of Search among commercial real estate agencies in New Zealand moved from 22.3% to 26.2%, and its estimated monthly branded searches moved from 1.7K to 2K. - Across the 11 months ending August 2026, Savills’ estimated Share of Search among commercial real estate agencies in New Zealand moved from 6.6% to 10.9%, and its estimated monthly branded searches moved from 520 to 850. ## How did search popularity change for New Zealand commercial real estate agencies in August 2026? - In August 2026, Savills gained estimated Share of Search among commercial real estate agencies in New Zealand, from 10.4% to 10.9%. - In August 2026, CBRE lost estimated Share of Search among commercial real estate agencies in New Zealand, from 26.8% to 26.2%. ## Month by month | Month | CBRE estimated searches | CBRE Share of Search | CBRE rank | Savills estimated searches | Savills Share of Search | Savills rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.7K | 22.3% | 2 | 520 | 6.6% | 4 | | Nov 2025 | 1.8K | 25.2% | 2 | 550 | 7.6% | 4 | | Dec 2025 | 1.2K | 22.1% | 2 | 430 | 8% | 4 | | Jan 2026 | 1.7K | 27.5% | 2 | 430 | 7% | 4 | | Feb 2026 | 2K | 25.6% | 2 | 590 | 7.5% | 4 | | Mar 2026 | 2.4K | 27% | 2 | 650 | 7.3% | 4 | | Apr 2026 | 1.7K | 23.6% | 2 | 850 | 11.6% | 4 | | May 2026 | 2K | 27.3% | 2 | 710 | 9.5% | 4 | | Jun 2026 | 2.1K | 25.5% | 2 | 840 | 10.4% | 3 | | Jul 2026 | 1.7K | 26.8% | 2 | 670 | 10.4% | 3 | | Aug 2026 | 2K | 26.2% | 2 | 850 | 10.9% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using CBRE’s and Savills’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **CBRE**: Measured on the search terms “cbre”, “cbre co nz”, “cbre commercial property”, “cbre group”, “cbre lease”, “cbre ltd”, “cbre near me”, “cbre nz”, “cbre office space” and “cbre valuation”, summed into one figure. - **Savills**: Measured on the search terms “savills”, “savills au”, “savills commercial property”, “savills commercial real estate”, “savills near me”, “savills nz” and “savills online”, summed into one figure. - [CBRE profile](/demand/nz/brands/cbre) - [Savills profile](/demand/nz/brands/savills) - [All commercial real estate agencies in New Zealand](/demand/nz/categories/nz-commercial-real-estate-agencies): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, CBRE or Savills? In August 2026, CBRE had more branded searches than Savills among commercial real estate agencies in New Zealand. CBRE was estimated to have 2K branded searches compared to Savills’ 850, and held a 26.2% Share of Search versus Savills’ 10.9%. ## Cite this page Brandwave. "CBRE vs Savills: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/cbre-vs-savills This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/cbre-vs-savills. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.