--- title: "CBRE vs NAI Harcourts: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, CBRE or NAI Harcourts? Compare estimated monthly branded-search demand and Share of Search inside the Commercial real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/cbre-vs-nai-harcourts" publisher: "Brandwave" --- # CBRE vs NAI Harcourts: Which is more popular by branded search in New Zealand? Which is more popular in search, CBRE or NAI Harcourts? Compare estimated monthly branded-search demand and Share of Search inside the Commercial real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: CBRE and NAI Harcourts - **Competitive set**: Commercial real estate agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **CBRE Share of Search**: 26.2% - **NAI Harcourts Share of Search**: 3.2% ## Which is more popular in search, CBRE or NAI Harcourts? - In August 2026, CBRE had more branded searches than NAI Harcourts among commercial real estate agencies in New Zealand. CBRE was estimated to have 2K branded searches compared to NAI Harcourts’ 250, and held a 26.2% Share of Search versus NAI Harcourts’ 3.2%. - CBRE was ahead of NAI Harcourts in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, CBRE’s estimated Share of Search among commercial real estate agencies in New Zealand moved from 22.3% to 26.2%, and its estimated monthly branded searches moved from 1.7K to 2K. - Across the 11 months ending August 2026, NAI Harcourts’ estimated Share of Search among commercial real estate agencies in New Zealand moved from 3.7% to 3.2%, and its estimated monthly branded searches moved from 290 to 250. ## How did search popularity change for New Zealand commercial real estate agencies in August 2026? - In August 2026, NAI Harcourts lost estimated Share of Search among commercial real estate agencies in New Zealand, from 3.9% to 3.2%. - In August 2026, CBRE lost estimated Share of Search among commercial real estate agencies in New Zealand, from 26.8% to 26.2%. ## Month by month | Month | CBRE estimated searches | CBRE Share of Search | CBRE rank | NAI Harcourts estimated searches | NAI Harcourts Share of Search | NAI Harcourts rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.7K | 22.3% | 2 | 290 | 3.7% | 5 | | Nov 2025 | 1.8K | 25.2% | 2 | 350 | 4.9% | 5 | | Dec 2025 | 1.2K | 22.1% | 2 | 130 | 2.4% | 6 | | Jan 2026 | 1.7K | 27.5% | 2 | 180 | 3% | 6 | | Feb 2026 | 2K | 25.6% | 2 | 290 | 3.7% | 5 | | Mar 2026 | 2.4K | 27% | 2 | 280 | 3.2% | 5 | | Apr 2026 | 1.7K | 23.6% | 2 | 240 | 3.3% | 6 | | May 2026 | 2K | 27.3% | 2 | 290 | 3.9% | 5 | | Jun 2026 | 2.1K | 25.5% | 2 | 260 | 3.2% | 6 | | Jul 2026 | 1.7K | 26.8% | 2 | 250 | 3.9% | 5 | | Aug 2026 | 2K | 26.2% | 2 | 250 | 3.2% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using CBRE’s and NAI Harcourts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **CBRE**: Measured on the search terms “cbre”, “cbre co nz”, “cbre commercial property”, “cbre group”, “cbre lease”, “cbre ltd”, “cbre near me”, “cbre nz”, “cbre office space” and “cbre valuation”, summed into one figure. - **NAI Harcourts**: Measured on the search terms “nai harcourts” and “nai harcourts grenadier”, summed into one figure. - [CBRE profile](/demand/nz/brands/cbre) - [NAI Harcourts profile](/demand/nz/brands/nai-harcourts) - [All commercial real estate agencies in New Zealand](/demand/nz/categories/nz-commercial-real-estate-agencies): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, CBRE or NAI Harcourts? In August 2026, CBRE had more branded searches than NAI Harcourts among commercial real estate agencies in New Zealand. CBRE was estimated to have 2K branded searches compared to NAI Harcourts’ 250, and held a 26.2% Share of Search versus NAI Harcourts’ 3.2%. ## Cite this page Brandwave. "CBRE vs NAI Harcourts: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/cbre-vs-nai-harcourts This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/cbre-vs-nai-harcourts. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.