--- title: "CBRE vs James Group: Which is searched more in New Zealand?" description: "Is CBRE or James Group more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Commercial real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/cbre-vs-james-group-realty" publisher: "Brandwave" --- # CBRE vs James Group: Which is searched more in New Zealand? Is CBRE or James Group more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Commercial real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: CBRE and James Group - **Competitive set**: Commercial real estate agencies - **Market**: New Zealand - **Month measured**: Sep 2026 - **CBRE Share of Search**: 28.4% - **James Group Share of Search**: 4% ## Is CBRE or James Group more popular in search? - In September 2026, CBRE had more branded searches than James Group among commercial real estate agencies in New Zealand. CBRE had about 1,850 branded searches, while James Group had 260. CBRE made up 28.4% of all commercial real estate agency searches we track, and James Group accounted for 4%. - CBRE was ahead of James Group in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, CBRE’s share of searches among commercial real estate agencies in New Zealand moved from 23% to 28.4%, and its estimated monthly branded searches moved from 1.5K to 1.9K. - Across the 12 months ending September 2026, James Group’s share of searches among commercial real estate agencies in New Zealand moved from 5.9% to 4%, and its estimated monthly branded searches moved from 390 to 260. ## Top commercial real estate agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, CBRE appeared in all five answers. James Group was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. CBRE was listed before James Group in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | CBRE | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Bayleys | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Colliers | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | JLL | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | James Group | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Cushman & Wakefield | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | NAI Harcourts | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Savills | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Knight Frank | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about commercial real estate agencies - Asked ChatGPT "Which commercial real estate agency should I hire in New Zealand?": 1. Bayleys, 2. CBRE, 3. Colliers, 4. JLL - Asked ChatGPT "What are the best commercial real estate agencies in New Zealand?": 1. Bayleys, 2. Colliers, 3. CBRE, 4. JLL, 5. Cushman & Wakefield, 6. NAI Harcourts, 7. Savills - Asked ChatGPT "What's the best commercial real estate agency in New Zealand for office leasing?": 1. CBRE, 2. Colliers, 3. Bayleys, 4. JLL - Searched Google, AI Overview "commercial property agency": 1. James Group, 2. CBRE, 3. NAI Harcourts - Searched Google, AI Overview "best commercial real estate agent": 1. CBRE, 2. JLL, 3. Colliers, 4. Cushman & Wakefield, 5. Bayleys, 6. James Group Not named in any answer: Knight Frank. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand commercial real estate agencies in September 2026? - In September 2026, James Group lost share of searches among commercial real estate agencies in New Zealand, from 5% to 4%. - Estimated monthly branded searches for CBRE in New Zealand rose 20.9% over 12 measured months, from 1.5K to 1.9K in September 2026. ## Month by month | Month | CBRE estimated searches | CBRE Share of Search | CBRE rank | James Group estimated searches | James Group Share of Search | James Group rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.5K | 23% | 2 | 390 | 5.9% | 4 | | Nov 2025 | 1.6K | 26.3% | 2 | 320 | 5.3% | 6 | | Dec 2025 | 1.1K | 23.3% | 2 | 210 | 4.7% | 5 | | Jan 2026 | 1.5K | 29% | 2 | 260 | 5% | 5 | | Feb 2026 | 1.8K | 27% | 2 | 260 | 3.9% | 7 | | Mar 2026 | 2.2K | 28.2% | 2 | 320 | 4.2% | 6 | | Apr 2026 | 1.5K | 24.6% | 2 | 320 | 5.1% | 5 | | May 2026 | 1.9K | 28.5% | 2 | 390 | 6% | 5 | | Jun 2026 | 1.8K | 27.1% | 2 | 320 | 4.7% | 5 | | Jul 2026 | 1.5K | 27.1% | 2 | 320 | 5.8% | 5 | | Aug 2026 | 1.8K | 28.4% | 2 | 320 | 5% | 5 | | Sep 2026 | 1.9K | 28.4% | 2 | 260 | 4% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using CBRE’s and James Group’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **CBRE**: Measured on the search terms “cbre”, “cbre commercial property”, “cbre group”, “cbre lease”, “cbre ltd”, “cbre office space” and “cbre valuation”, summed into one figure. - **James Group**: Measured on the search term “james group”. - [CBRE profile](/demand/nz/brands/cbre) - [James Group profile](/demand/nz/brands/james-group-realty) - [All commercial real estate agencies in New Zealand](/demand/nz/categories/nz-commercial-real-estate-agencies): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is CBRE or James Group more popular in search? In September 2026, CBRE had more branded searches than James Group among commercial real estate agencies in New Zealand. CBRE had about 1,850 branded searches, while James Group had 260. CBRE made up 28.4% of all commercial real estate agency searches we track, and James Group accounted for 4%. ## Cite this page Brandwave. "CBRE vs James Group: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/cbre-vs-james-group-realty This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/cbre-vs-james-group-realty. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.