--- title: "CBRE vs Cushman & Wakefield: Which is searched more in New Zealand?" description: "Is CBRE or Cushman & Wakefield more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Commercial real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/cbre-vs-cushman-wakefield" publisher: "Brandwave" --- # CBRE vs Cushman & Wakefield: Which is searched more in New Zealand? Is CBRE or Cushman & Wakefield more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Commercial real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: CBRE and Cushman & Wakefield - **Competitive set**: Commercial real estate agencies - **Market**: New Zealand - **Month measured**: Sep 2026 - **CBRE Share of Search**: 28.4% - **Cushman & Wakefield Share of Search**: 1.7% ## Is CBRE or Cushman & Wakefield more popular in search? - In September 2026, CBRE had more branded searches than Cushman & Wakefield among commercial real estate agencies in New Zealand. CBRE had about 1,850 branded searches, while Cushman & Wakefield had 110. CBRE made up 28.4% of all commercial real estate agency searches we track, and Cushman & Wakefield accounted for 1.7%. - CBRE was ahead of Cushman & Wakefield in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, CBRE’s share of searches among commercial real estate agencies in New Zealand moved from 23% to 28.4%, and its estimated monthly branded searches moved from 1.5K to 1.9K. - Across the 12 months ending September 2026, Cushman & Wakefield’s share of searches among commercial real estate agencies in New Zealand moved from 2.6% to 1.7%, and its estimated monthly branded searches moved from 170 to 110. ## Top commercial real estate agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, CBRE appeared in all five answers. Cushman & Wakefield was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. CBRE was listed before Cushman & Wakefield in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | CBRE | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Bayleys | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Colliers | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | JLL | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | James Group | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Cushman & Wakefield | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | NAI Harcourts | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Savills | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Knight Frank | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about commercial real estate agencies - Asked ChatGPT "Which commercial real estate agency should I hire in New Zealand?": 1. Bayleys, 2. CBRE, 3. Colliers, 4. JLL - Asked ChatGPT "What are the best commercial real estate agencies in New Zealand?": 1. Bayleys, 2. Colliers, 3. CBRE, 4. JLL, 5. Cushman & Wakefield, 6. NAI Harcourts, 7. Savills - Asked ChatGPT "What's the best commercial real estate agency in New Zealand for office leasing?": 1. CBRE, 2. Colliers, 3. Bayleys, 4. JLL - Searched Google, AI Overview "commercial property agency": 1. James Group, 2. CBRE, 3. NAI Harcourts - Searched Google, AI Overview "best commercial real estate agent": 1. CBRE, 2. JLL, 3. Colliers, 4. Cushman & Wakefield, 5. Bayleys, 6. James Group Not named in any answer: Knight Frank. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand commercial real estate agencies in September 2026? - Estimated monthly branded searches for CBRE in New Zealand rose 20.9% over 12 measured months, from 1.5K to 1.9K in September 2026. - Estimated monthly branded searches for Cushman & Wakefield in New Zealand fell 35.3% over 12 measured months, from 170 to 110 in September 2026. ## Month by month | Month | CBRE estimated searches | CBRE Share of Search | CBRE rank | Cushman & Wakefield estimated searches | Cushman & Wakefield Share of Search | Cushman & Wakefield rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.5K | 23% | 2 | 170 | 2.6% | 8 | | Nov 2025 | 1.6K | 26.3% | 2 | 110 | 1.8% | 9 | | Dec 2025 | 1.1K | 23.3% | 2 | 90 | 2% | 9 | | Jan 2026 | 1.5K | 29% | 2 | 110 | 2.1% | 9 | | Feb 2026 | 1.8K | 27% | 2 | 140 | 2.1% | 9 | | Mar 2026 | 2.2K | 28.2% | 2 | 170 | 2.2% | 9 | | Apr 2026 | 1.5K | 24.6% | 2 | 110 | 1.8% | 9 | | May 2026 | 1.9K | 28.5% | 2 | 110 | 1.7% | 9 | | Jun 2026 | 1.8K | 27.1% | 2 | 110 | 1.6% | 9 | | Jul 2026 | 1.5K | 27.1% | 2 | 140 | 2.5% | 9 | | Aug 2026 | 1.8K | 28.4% | 2 | 110 | 1.7% | 9 | | Sep 2026 | 1.9K | 28.4% | 2 | 110 | 1.7% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using CBRE’s and Cushman & Wakefield’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **CBRE**: Measured on the search terms “cbre”, “cbre commercial property”, “cbre group”, “cbre lease”, “cbre ltd”, “cbre office space” and “cbre valuation”, summed into one figure. - **Cushman & Wakefield**: Measured on the search term “cushman wakefield”. - [CBRE profile](/demand/nz/brands/cbre) - [Cushman & Wakefield profile](/demand/nz/brands/cushman-wakefield) - [All commercial real estate agencies in New Zealand](/demand/nz/categories/nz-commercial-real-estate-agencies): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is CBRE or Cushman & Wakefield more popular in search? In September 2026, CBRE had more branded searches than Cushman & Wakefield among commercial real estate agencies in New Zealand. CBRE had about 1,850 branded searches, while Cushman & Wakefield had 110. CBRE made up 28.4% of all commercial real estate agency searches we track, and Cushman & Wakefield accounted for 1.7%. ## Cite this page Brandwave. "CBRE vs Cushman & Wakefield: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/cbre-vs-cushman-wakefield This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/cbre-vs-cushman-wakefield. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.