---
title: "Caxton vs Spectrum Print: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Caxton or Spectrum Print? Compare estimated monthly branded-search demand and Share of Search inside the Christchurch printing companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/caxton-vs-spectrum-print"
publisher: "Brandwave"
---

# Caxton vs Spectrum Print: Which is more popular by branded search in New Zealand?

Which is more popular in search, Caxton or Spectrum Print? Compare estimated monthly branded-search demand and Share of Search inside the Christchurch printing companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Caxton and Spectrum Print
- **Competitive set**: Christchurch printing companies
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Caxton Share of Search**: 0.74%
- **Spectrum Print Share of Search**: 28.9%

## Which is more popular in search, Caxton or Spectrum Print?

- In August 2026, Spectrum Print had more branded searches than Caxton among christchurch printing companies in New Zealand. Spectrum Print was estimated to have 390 branded searches compared to Caxton’s 10, and held a 28.9% Share of Search versus Caxton’s 0.74%.
- Spectrum Print was ahead of Caxton in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Caxton’s estimated Share of Search among christchurch printing companies in New Zealand moved from 0.8% to 0.74%, and its estimated monthly branded searches held steady at 10.
- Across the 11 months ending August 2026, Spectrum Print’s estimated Share of Search among christchurch printing companies in New Zealand moved from 23.2% to 28.9%, and its estimated monthly branded searches moved from 290 to 390.

## How did search popularity change for New Zealand christchurch printing companies in August 2026?

- Spectrum Print’s estimated Share of Search among christchurch printing companies in New Zealand has lost ground for 3 months in a row, from 30.1% to 28.9% in August 2026.

## Month by month

| Month | Caxton estimated searches | Caxton Share of Search | Caxton rank | Spectrum Print estimated searches | Spectrum Print Share of Search | Spectrum Print rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 10 | 0.8% | 5 | 290 | 23.2% | 2 |
| Nov 2025 | 10 | 0.83% | 5 | 270 | 22.3% | 3 |
| Dec 2025 | 10 | 0.94% | 5 | 220 | 20.8% | 2 |
| Jan 2026 | 10 | 1.1% | 5 | 220 | 24.4% | 2 |
| Feb 2026 | 10 | 0.87% | 5 | 270 | 23.5% | 2 |
| Mar 2026 | 10 | 0.67% | 5 | 440 | 29.5% | 2 |
| Apr 2026 | 10 | 0.83% | 5 | 370 | 30.8% | 2 |
| May 2026 | 10 | 0.81% | 5 | 370 | 30.1% | 2 |
| Jun 2026 | 10 | 0.8% | 5 | 370 | 29.6% | 2 |
| Jul 2026 | 10 | 0.97% | 5 | 300 | 29.1% | 2 |
| Aug 2026 | 10 | 0.74% | 5 | 390 | 28.9% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Caxton’s and Spectrum Print’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Caxton**: Measured on the search term “caxton christchurch”.
- **Spectrum Print**: Measured on the search terms “spectrum print”, “spectrum print christchurch” and “spectrumprint”, summed into one figure.

- [Caxton profile](/demand/nz/brands/caxton)
- [Spectrum Print profile](/demand/nz/brands/spectrum-print)
- [All christchurch printing companies in New Zealand](/demand/nz/categories/nz-christchurch-printing-companies): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Caxton or Spectrum Print?

In August 2026, Spectrum Print had more branded searches than Caxton among christchurch printing companies in New Zealand. Spectrum Print was estimated to have 390 branded searches compared to Caxton’s 10, and held a 28.9% Share of Search versus Caxton’s 0.74%.

## Cite this page

Brandwave. "Caxton vs Spectrum Print: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/caxton-vs-spectrum-print

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/caxton-vs-spectrum-print. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.