--- title: "Cavius vs Quell: Which is searched more in New Zealand?" description: "Is Cavius or Quell more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Smoke alarm brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/cavius-vs-quell-fire" publisher: "Brandwave" --- # Cavius vs Quell: Which is searched more in New Zealand? Is Cavius or Quell more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Smoke alarm brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Cavius and Quell - **Competitive set**: Smoke alarm brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Cavius Share of Search**: 90.8% - **Quell Share of Search**: 0% ## Is Cavius or Quell more popular in search? - In September 2026, Cavius had more branded searches than Quell among smoke alarm brands in New Zealand. Cavius had about 890 branded searches, while Quell had 0. Cavius made up 90.8% of all smoke alarm brand searches we track, and Quell accounted for 0%. - Cavius was ahead of Quell in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Cavius’ share of searches among smoke alarm brands in New Zealand moved from 88.1% to 90.8%, and its estimated monthly branded searches held steady at 890. - Across the 12 months ending September 2026, Quell’s share of searches among smoke alarm brands in New Zealand held steady at 0%, and its estimated monthly branded searches held steady at 0. ## Top smoke alarm brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Cavius was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Quell was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Cavius was listed before Quell in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Cavius | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Quell | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Kidde | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | First Alert | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about smoke alarm brands - Asked ChatGPT "Which smoke alarm brand should I buy in New Zealand?": 1. Cavius - Asked ChatGPT "What are the best smoke alarm brands in New Zealand?": 1. Cavius, 2. Quell - Asked ChatGPT "What's the best smoke alarm brand in New Zealand for home safety?": 1. Cavius, 2. Quell - Searched Google, AI Overview "smoke alarm nz": named none of the brands we track Not named in any answer: Kidde and First Alert. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand smoke alarm brands in September 2026? - In September 2026, Cavius gained share of searches among smoke alarm brands in New Zealand, from 88.2% to 90.8%. - In September 2026, Quell lost share of searches among smoke alarm brands in New Zealand, from 0.84% to 0%. ## Month by month | Month | Cavius estimated searches | Cavius Share of Search | Cavius rank | Quell estimated searches | Quell Share of Search | Quell rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 890 | 88.1% | 1 | 0 | 0% | 4 | | Nov 2025 | 930 | 91.2% | 1 | 0 | 0% | 4 | | Dec 2025 | 890 | 93.7% | 1 | 0 | 0% | 4 | | Jan 2026 | 930 | 90.3% | 1 | 10 | 0.97% | 4 | | Feb 2026 | 890 | 91.8% | 1 | 0 | 0% | 4 | | Mar 2026 | 1.1K | 88.6% | 1 | 0 | 0% | 4 | | Apr 2026 | 1.2K | 68.8% | 1 | 10 | 0.57% | 4 | | May 2026 | 1.1K | 62.3% | 1 | 0 | 0% | 4 | | Jun 2026 | 1.1K | 84.5% | 1 | 0 | 0% | 4 | | Jul 2026 | 1.3K | 93.3% | 1 | 0 | 0% | 4 | | Aug 2026 | 1.1K | 88.2% | 1 | 10 | 0.84% | 4 | | Sep 2026 | 890 | 90.8% | 1 | 0 | 0% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Cavius’ and Quell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Cavius**: Measured on the search terms “cavius” and “cavius smoke alarm”, summed into one figure. - **Quell**: Measured on the search term “quell fire”. - [Cavius profile](/demand/nz/brands/cavius) - [Quell profile](/demand/nz/brands/quell-fire) - [All smoke alarm brands in New Zealand](/demand/nz/categories/nz-smoke-alarm-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Cavius or Quell more popular in search? In September 2026, Cavius had more branded searches than Quell among smoke alarm brands in New Zealand. Cavius had about 890 branded searches, while Quell had 0. Cavius made up 90.8% of all smoke alarm brand searches we track, and Quell accounted for 0%. ## Cite this page Brandwave. "Cavius vs Quell: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/cavius-vs-quell-fire This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/cavius-vs-quell-fire. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.