--- title: "Cavell Leitch vs Layburn Hodgins: Which is searched more in New Zealand?" description: "Is Cavell Leitch or Layburn Hodgins more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Christchurch law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/cavell-leitch-vs-layburn-hodgins" publisher: "Brandwave" --- # Cavell Leitch vs Layburn Hodgins: Which is searched more in New Zealand? Is Cavell Leitch or Layburn Hodgins more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Christchurch law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Cavell Leitch and Layburn Hodgins - **Competitive set**: Christchurch law firms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Cavell Leitch Share of Search**: 15.1% - **Layburn Hodgins Share of Search**: 11.1% ## Is Cavell Leitch or Layburn Hodgins more popular in search? - In September 2026, Cavell Leitch had more branded searches than Layburn Hodgins among Christchurch law firms in New Zealand. Cavell Leitch had about 720 branded searches, while Layburn Hodgins had 530. Cavell Leitch made up 15.1% of all Christchurch law firm searches we track, and Layburn Hodgins accounted for 11.1%. - Cavell Leitch was ahead of Layburn Hodgins in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Cavell Leitch’s share of searches among Christchurch law firms in New Zealand moved from 17.8% to 15.1%, and its estimated monthly branded searches moved from 880 to 720. - Across the 12 months ending September 2026, Layburn Hodgins’ share of searches among Christchurch law firms in New Zealand moved from 8.1% to 11.1%, and its estimated monthly branded searches moved from 400 to 530. ## Top Christchurch law firms in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Cavell Leitch was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Layburn Hodgins did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Saunders & Co | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Cavell Leitch | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Lane Neave | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Godfreys Law | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Layburn Hodgins | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Mortlock McCormack Law | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Harmans | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about Christchurch law firms - Asked ChatGPT "Which law firm should I hire in Christchurch, New Zealand?": 1. Saunders & Co, 2. Cavell Leitch, 3. Lane Neave, 4. Godfreys Law - Asked ChatGPT "What are the best law firms in Christchurch, New Zealand?": 1. Lane Neave, 2. Cavell Leitch, 3. Saunders & Co - Asked ChatGPT "What's the best law firm in Christchurch, New Zealand for legal advice?": 1. Saunders & Co, 2. Cavell Leitch, 3. Godfreys Law, 4. Lane Neave - Searched Google, AI Overview "law firm christchurch": named none of the brands we track Not named in any answer: Layburn Hodgins, Mortlock McCormack Law and Harmans. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand Christchurch law firms in September 2026? - Estimated monthly branded searches for Layburn Hodgins in New Zealand rose 32.5% over 12 measured months, from 400 to 530 in September 2026. - Estimated monthly branded searches for Cavell Leitch in New Zealand fell 18.2% over 12 measured months, from 880 to 720 in September 2026. ## Month by month | Month | Cavell Leitch estimated searches | Cavell Leitch Share of Search | Cavell Leitch rank | Layburn Hodgins estimated searches | Layburn Hodgins Share of Search | Layburn Hodgins rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 880 | 17.8% | 3 | 400 | 8.1% | 6 | | Nov 2025 | 720 | 15.5% | 3 | 500 | 10.8% | 4 | | Dec 2025 | 720 | 18.4% | 3 | 340 | 8.7% | 5 | | Jan 2026 | 590 | 15.8% | 3 | 340 | 9.1% | 5 | | Feb 2026 | 720 | 15.3% | 3 | 430 | 9.1% | 6 | | Mar 2026 | 1K | 16% | 3 | 430 | 6.9% | 6 | | Apr 2026 | 880 | 18% | 3 | 430 | 8.8% | 6 | | May 2026 | 720 | 14.3% | 3 | 520 | 10.3% | 6 | | Jun 2026 | 720 | 14.6% | 3 | 520 | 10.6% | 5 | | Jul 2026 | 590 | 13% | 3 | 420 | 9.3% | 6 | | Aug 2026 | 720 | 15.2% | 3 | 520 | 10.9% | 5 | | Sep 2026 | 720 | 15.1% | 3 | 530 | 11.1% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Cavell Leitch’s and Layburn Hodgins’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Cavell Leitch**: Measured on the search term “cavell leitch”. - **Layburn Hodgins**: Measured on the search terms “layburn hodgins” and “layburn hodgins lawyers”, summed into one figure. - [Cavell Leitch profile](/demand/nz/brands/cavell-leitch) - [Layburn Hodgins profile](/demand/nz/brands/layburn-hodgins) - [All Christchurch law firms in New Zealand](/demand/nz/locations/christchurch/law-firms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Cavell Leitch or Layburn Hodgins more popular in search? In September 2026, Cavell Leitch had more branded searches than Layburn Hodgins among Christchurch law firms in New Zealand. Cavell Leitch had about 720 branded searches, while Layburn Hodgins had 530. Cavell Leitch made up 15.1% of all Christchurch law firm searches we track, and Layburn Hodgins accounted for 11.1%. ## Cite this page Brandwave. "Cavell Leitch vs Layburn Hodgins: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/cavell-leitch-vs-layburn-hodgins This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/cavell-leitch-vs-layburn-hodgins. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.