--- title: "Catit vs Chuckit: Which is searched more in New Zealand?" description: "Is Catit or Chuckit more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet toy brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/catit-vs-chuckit" publisher: "Brandwave" --- # Catit vs Chuckit: Which is searched more in New Zealand? Is Catit or Chuckit more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet toy brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Catit and Chuckit - **Competitive set**: Pet toy brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Catit Share of Search**: 5.6% - **Chuckit Share of Search**: 8.9% ## Is Catit or Chuckit more popular in search? - In September 2026, Chuckit had more branded searches than Catit among pet toy brands in New Zealand. Chuckit had about 160 branded searches, while Catit had 100. Chuckit made up 8.9% of all pet toy brand searches we track, and Catit accounted for 5.6%. - Chuckit was ahead of Catit in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Catit’s share of searches among pet toy brands in New Zealand moved from 4.9% to 5.6%, and its estimated monthly branded searches moved from 80 to 100. - Across the 12 months ending September 2026, Chuckit’s share of searches among pet toy brands in New Zealand moved from 11% to 8.9%, and its estimated monthly branded searches moved from 180 to 160. ## Top pet toy brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Catit was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Chuckit was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Catit and Chuckit were each listed first in two of the four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | KONG | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Catit | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Chuckit | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Nina Ottosson | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Trixie | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | West Paw | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | M-PETS | 7th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about pet toy brands - Asked ChatGPT "Which pet toy brand should I buy in New Zealand?": 1. KONG, 2. Chuckit, 3. Catit, 4. Nina Ottosson, 5. M-PETS - Asked ChatGPT "What are the best pet toy brands in New Zealand?": 1. KONG, 2. Chuckit, 3. Nina Ottosson, 4. West Paw, 5. Catit, 6. M-PETS - Asked ChatGPT "What's the best pet toy brand in New Zealand for dogs and cats?": 1. KONG, 2. Catit, 3. Nina Ottosson, 4. Chuckit - Searched Google, AI Overview "durable dog toys": 1. KONG, 2. West Paw - Searched Google, AI Overview "interactive cat toys": 1. Trixie, 2. Catit Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand pet toy brands in September 2026? - In September 2026, Chuckit gained share of searches among pet toy brands in New Zealand, from 8.4% to 8.9%. - In September 2026, Catit lost share of searches among pet toy brands in New Zealand, from 7.9% to 5.6%. ## Month by month | Month | Catit estimated searches | Catit Share of Search | Catit rank | Chuckit estimated searches | Chuckit Share of Search | Chuckit rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 80 | 4.9% | 4 | 180 | 11% | 3 | | Nov 2025 | 70 | 4.4% | 4 | 210 | 13.3% | 3 | | Dec 2025 | 100 | 5.3% | 4 | 250 | 13.3% | 3 | | Jan 2026 | 80 | 5.1% | 4 | 180 | 11.5% | 3 | | Feb 2026 | 80 | 5.5% | 4 | 130 | 9% | 3 | | Mar 2026 | 100 | 5.8% | 4 | 160 | 9.4% | 3 | | Apr 2026 | 90 | 5.3% | 4 | 140 | 8.2% | 3 | | May 2026 | 100 | 5.6% | 4 | 140 | 7.9% | 3 | | Jun 2026 | 100 | 6.1% | 4 | 160 | 9.8% | 3 | | Jul 2026 | 110 | 5.8% | 4 | 160 | 8.5% | 3 | | Aug 2026 | 150 | 7.9% | 4 | 160 | 8.4% | 3 | | Sep 2026 | 100 | 5.6% | 4 | 160 | 8.9% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Catit’s and Chuckit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Catit**: Measured on the search terms “catit” and “catit cat tree”, summed into one figure. - **Chuckit**: Measured on the search terms “chuckit” and “chuckit dog toy”, summed into one figure. - [Catit profile](/demand/nz/brands/catit) - [Chuckit profile](/demand/nz/brands/chuckit) - [All pet toy brands in New Zealand](/demand/nz/categories/nz-pet-toy-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Catit or Chuckit more popular in search? In September 2026, Chuckit had more branded searches than Catit among pet toy brands in New Zealand. Chuckit had about 160 branded searches, while Catit had 100. Chuckit made up 8.9% of all pet toy brand searches we track, and Catit accounted for 5.6%. ## Cite this page Brandwave. "Catit vs Chuckit: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/catit-vs-chuckit This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/catit-vs-chuckit. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.