---
title: "Cathay Pacific vs Qantas: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Cathay Pacific or Qantas? Compare estimated monthly branded-search demand and Share of Search inside the Airlines flying New Zealand travellers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/cathay-pacific-vs-qantas"
publisher: "Brandwave"
---

# Cathay Pacific vs Qantas: Which is more popular by branded search in New Zealand?

Which is more popular in search, Cathay Pacific or Qantas? Compare estimated monthly branded-search demand and Share of Search inside the Airlines flying New Zealand travellers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Cathay Pacific and Qantas
- **Competitive set**: Airlines flying New Zealand travellers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Cathay Pacific Share of Search**: 2%
- **Qantas Share of Search**: 9.6%

## Which is more popular in search, Cathay Pacific or Qantas?

- In August 2026, Qantas had more branded searches than Cathay Pacific among airlines flying new zealand travellers in New Zealand. Qantas was estimated to have 166K branded searches compared to Cathay Pacific’s 35.1K, and held a 9.6% Share of Search versus Cathay Pacific’s 2%.
- Qantas was ahead of Cathay Pacific in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Cathay Pacific’s estimated Share of Search among airlines flying new zealand travellers in New Zealand moved from 1.4% to 2%, and its estimated monthly branded searches moved from 23.3K to 35.1K.
- Across the 11 months ending August 2026, Qantas’ estimated Share of Search among airlines flying new zealand travellers in New Zealand moved from 7.9% to 9.6%, and its estimated monthly branded searches moved from 131K to 166K.

## How did search popularity change for New Zealand airlines flying new zealand travellers in August 2026?

- In August 2026, Qantas gained estimated Share of Search among airlines flying new zealand travellers in New Zealand, from 8.1% to 9.6%.
- Estimated monthly branded searches for Cathay Pacific in New Zealand rose 50.6% over 11 measured months, from 23.3K to 35.1K in August 2026.

## Month by month

| Month | Cathay Pacific estimated searches | Cathay Pacific Share of Search | Cathay Pacific rank | Qantas estimated searches | Qantas Share of Search | Qantas rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 23.3K | 1.4% | 7 | 131K | 7.9% | 3 |
| Nov 2025 | 27.4K | 1.7% | 7 | 138K | 8.8% | 3 |
| Dec 2025 | 22.6K | 1.7% | 7 | 132K | 9.6% | 3 |
| Jan 2026 | 33.9K | 1.7% | 7 | 160K | 8.2% | 3 |
| Feb 2026 | 33.9K | 2% | 7 | 170K | 10.1% | 3 |
| Mar 2026 | 42.1K | 2.1% | 7 | 154K | 7.6% | 3 |
| Apr 2026 | 26.7K | 1.8% | 7 | 142K | 9.5% | 3 |
| May 2026 | 36.1K | 2.1% | 7 | 143K | 8.5% | 3 |
| Jun 2026 | 35.7K | 2.1% | 7 | 135K | 7.8% | 3 |
| Jul 2026 | 34.3K | 2% | 7 | 137K | 8.1% | 3 |
| Aug 2026 | 35.1K | 2% | 7 | 166K | 9.6% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Cathay Pacific’s and Qantas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Cathay Pacific**: Measured on the search terms “Cathay Pacific”, “Cathay Pacific flights”, “Cathay Pacific New Zealand” and “Cathay Pacific NZ”, summed into one figure.
- **Qantas**: Measured on the search terms “Qantas”, “Qantas airlines”, “Qantas Airways”, “Qantas flights”, “Qantas New Zealand”, “Qantas NZ” and “Qantas NZ flights”, summed into one figure.

- [Cathay Pacific profile](/demand/nz/brands/cathay-pacific)
- [Qantas profile](/demand/nz/brands/qantas)
- [All airlines flying new zealand travellers in New Zealand](/demand/nz/categories/nz-airlines): The set both shares are measured inside, 13 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Cathay Pacific or Qantas?

In August 2026, Qantas had more branded searches than Cathay Pacific among airlines flying new zealand travellers in New Zealand. Qantas was estimated to have 166K branded searches compared to Cathay Pacific’s 35.1K, and held a 9.6% Share of Search versus Cathay Pacific’s 2%.

## Cite this page

Brandwave. "Cathay Pacific vs Qantas: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/cathay-pacific-vs-qantas

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/cathay-pacific-vs-qantas. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.