--- title: "Caterpillar vs Red Wing: Which is searched more in New Zealand?" description: "Is Caterpillar or Red Wing more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Men's boot brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/caterpillar-vs-red-wing" publisher: "Brandwave" --- # Caterpillar vs Red Wing: Which is searched more in New Zealand? Is Caterpillar or Red Wing more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Men's boot brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Caterpillar and Red Wing - **Competitive set**: Men's boot brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Caterpillar Share of Search**: 0.03% - **Red Wing Share of Search**: 1.2% ## Is Caterpillar or Red Wing more popular in search? - In September 2026, Red Wing had more branded searches than Caterpillar among men's boot brands in New Zealand. Red Wing had about 480 branded searches, while Caterpillar had 10. Red Wing made up 1.2% of all men's boot brand searches we track, and Caterpillar accounted for 0.03%. - Red Wing was ahead of Caterpillar in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Caterpillar’s share of searches among men's boot brands in New Zealand moved from 0.02% to 0.03%, and its estimated monthly branded searches held steady at 10. - Across the 12 months ending September 2026, Red Wing’s share of searches among men's boot brands in New Zealand moved from 1.8% to 1.2%, and its estimated monthly branded searches moved from 720 to 480. ## Top men's boot brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Red Wing was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Caterpillar did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Blundstone | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Dr. Martens | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Timberland | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Red Wing | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Ariat | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Mongrel | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Merrell | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Caterpillar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about men's boot brands - Asked ChatGPT "Which men's boot brand should I buy in New Zealand?": 1. Blundstone, 2. Red Wing, 3. Mongrel - Asked ChatGPT "What are the best men's boot brands in New Zealand?": 1. Blundstone, 2. Red Wing, 3. Dr. Martens, 4. Timberland, 5. Merrell, 6. Ariat, 7. Mongrel - Asked ChatGPT "What's the best men's boot brand in New Zealand for everyday wear?": 1. Blundstone, 2. Timberland, 3. Dr. Martens - Searched Google, AI Overview "men's boots nz": 1. Dr. Martens, 2. Timberland, 3. Ariat, 4. Blundstone - Searched Google, AI Overview "men's work boots": 1. Blundstone, 2. Ariat Not named in any answer: Caterpillar. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand men's boot brands in September 2026? - Estimated monthly branded searches for Red Wing in New Zealand fell 33.3% over 12 measured months, from 720 to 480 in September 2026. ## Month by month | Month | Caterpillar estimated searches | Caterpillar Share of Search | Caterpillar rank | Red Wing estimated searches | Red Wing Share of Search | Red Wing rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10 | 0.02% | 8 | 720 | 1.8% | 6 | | Nov 2025 | 20 | 0.04% | 8 | 590 | 1.3% | 6 | | Dec 2025 | 10 | 0.02% | 8 | 480 | 1.1% | 6 | | Jan 2026 | 10 | 0.02% | 8 | 590 | 1.4% | 6 | | Feb 2026 | 10 | 0.03% | 8 | 480 | 1.3% | 6 | | Mar 2026 | 10 | 0.02% | 8 | 720 | 1.7% | 6 | | Apr 2026 | 20 | 0.04% | 8 | 590 | 1.3% | 6 | | May 2026 | 30 | 0.07% | 8 | 590 | 1.3% | 6 | | Jun 2026 | 10 | 0.02% | 8 | 480 | 1.1% | 6 | | Jul 2026 | 10 | 0.02% | 8 | 590 | 1.4% | 6 | | Aug 2026 | 20 | 0.05% | 8 | 590 | 1.4% | 6 | | Sep 2026 | 10 | 0.03% | 8 | 480 | 1.2% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Caterpillar’s and Red Wing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Caterpillar**: Measured on the search term “caterpillar mens boot”. - **Red Wing**: Measured on the search term “red wing boots”. - [Caterpillar profile](/demand/nz/brands/caterpillar) - [Red Wing profile](/demand/nz/brands/red-wing) - [All men's boot brands in New Zealand](/demand/nz/categories/nz-boots-men-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Caterpillar or Red Wing more popular in search? In September 2026, Red Wing had more branded searches than Caterpillar among men's boot brands in New Zealand. Red Wing had about 480 branded searches, while Caterpillar had 10. Red Wing made up 1.2% of all men's boot brand searches we track, and Caterpillar accounted for 0.03%. ## Cite this page Brandwave. "Caterpillar vs Red Wing: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/caterpillar-vs-red-wing This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/caterpillar-vs-red-wing. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.