--- title: "Castle Trust vs Mike Pero: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Castle Trust or Mike Pero? Compare estimated monthly branded-search demand and Share of Search inside the Nelson mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/castle-trust-vs-mike-pero" publisher: "Brandwave" --- # Castle Trust vs Mike Pero: Which is more popular by branded search in New Zealand? Which is more popular in search, Castle Trust or Mike Pero? Compare estimated monthly branded-search demand and Share of Search inside the Nelson mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Castle Trust and Mike Pero - **Competitive set**: Nelson mortgage advisers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Castle Trust Share of Search**: 0% - **Mike Pero Share of Search**: 70.8% ## Which is more popular in search, Castle Trust or Mike Pero? - In August 2026, Mike Pero had more branded searches than Castle Trust among nelson mortgage advisers in New Zealand. Mike Pero was estimated to have 1.4K branded searches compared to Castle Trust’s 0, and held a 70.8% Share of Search versus Castle Trust’s 0%. - Mike Pero was ahead of Castle Trust in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Castle Trust’s estimated Share of Search among nelson mortgage advisers in New Zealand moved from 1% to 0%, and its estimated monthly branded searches moved from 20 to 0. - Across the 11 months ending August 2026, Mike Pero’s estimated Share of Search among nelson mortgage advisers in New Zealand moved from 77.8% to 70.8%, and its estimated monthly branded searches moved from 1.5K to 1.4K. ## How did search popularity change for New Zealand nelson mortgage advisers in August 2026? - In August 2026, Mike Pero lost estimated Share of Search among nelson mortgage advisers in New Zealand, from 72.8% to 70.8%. - In August 2026, Castle Trust lost estimated Share of Search among nelson mortgage advisers in New Zealand, from 1.4% to 0%. ## Month by month | Month | Castle Trust estimated searches | Castle Trust Share of Search | Castle Trust rank | Mike Pero estimated searches | Mike Pero Share of Search | Mike Pero rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 20 | 1% | 4 | 1.5K | 77.8% | 1 | | Nov 2025 | 10 | 0.45% | 5 | 1.7K | 76.3% | 1 | | Dec 2025 | 20 | 1.2% | 4 | 1.3K | 78.9% | 1 | | Jan 2026 | 10 | 0.54% | 4 | 1.4K | 77.2% | 1 | | Feb 2026 | 20 | 0.85% | 4 | 1.9K | 79.6% | 1 | | Mar 2026 | 20 | 1% | 4 | 1.4K | 73.6% | 1 | | Apr 2026 | 20 | 1.2% | 5 | 1.1K | 65.8% | 1 | | May 2026 | 10 | 0.57% | 5 | 1.3K | 73.3% | 1 | | Jun 2026 | 20 | 1.2% | 4 | 1.2K | 71.2% | 1 | | Jul 2026 | 20 | 1.4% | 4 | 1.1K | 72.8% | 1 | | Aug 2026 | 0 | 0% | 5 | 1.4K | 70.8% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Castle Trust’s and Mike Pero’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Castle Trust**: Measured on the search terms “castle trust mortgage” and “castle trust nz”, summed into one figure. - **Mike Pero**: Measured on the search terms “mike pero”, “mike pero mortgage”, “mike pero mortgage broker”, “mike pero mortgages”, “mike pero mortgages nelson”, “mike pero mortgages new plymouth”, “mike pero mortgages nz”, “mike pero mortgages timaru”, “mikepero” and “mikepero.co.nz”, summed into one figure. - [Castle Trust profile](/demand/nz/brands/castle-trust) - [Mike Pero profile](/demand/nz/brands/mike-pero) - [All nelson mortgage advisers in New Zealand](/demand/nz/categories/nz-nelson-mortgage-advisers): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Castle Trust or Mike Pero? In August 2026, Mike Pero had more branded searches than Castle Trust among nelson mortgage advisers in New Zealand. Mike Pero was estimated to have 1.4K branded searches compared to Castle Trust’s 0, and held a 70.8% Share of Search versus Castle Trust’s 0%. ## Cite this page Brandwave. "Castle Trust vs Mike Pero: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/castle-trust-vs-mike-pero This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/castle-trust-vs-mike-pero. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.