---
title: "Castle Point Funds vs Salt Funds: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Castle Point Funds or Salt Funds? Compare estimated monthly branded-search demand and Share of Search inside the Fund managers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/castle-point-funds-vs-salt-funds"
publisher: "Brandwave"
---

# Castle Point Funds vs Salt Funds: Which is more popular by branded search in New Zealand?

Which is more popular in search, Castle Point Funds or Salt Funds? Compare estimated monthly branded-search demand and Share of Search inside the Fund managers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Castle Point Funds and Salt Funds
- **Competitive set**: Fund managers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Castle Point Funds Share of Search**: 0.18%
- **Salt Funds Share of Search**: 0.83%

## Which is more popular in search, Castle Point Funds or Salt Funds?

- In August 2026, Salt Funds had more branded searches than Castle Point Funds among fund managers in New Zealand. Salt Funds was estimated to have 320 branded searches compared to Castle Point Funds’ 70, and held a 0.83% Share of Search versus Castle Point Funds’ 0.18%.
- Salt Funds was ahead of Castle Point Funds in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Castle Point Funds’ estimated Share of Search among fund managers in New Zealand moved from 0.09% to 0.18%, and its estimated monthly branded searches moved from 50 to 70.
- Across the 11 months ending August 2026, Salt Funds’ estimated Share of Search among fund managers in New Zealand moved from 0.39% to 0.83%, and its estimated monthly branded searches moved from 210 to 320.

## How did search popularity change for New Zealand fund managers in August 2026?

- In August 2026, Salt Funds rose from 5th to 4th among fund managers in New Zealand.
- Estimated monthly branded searches for Castle Point Funds in New Zealand rose 40% over 11 measured months, from 50 to 70 in August 2026.

## Month by month

| Month | Castle Point Funds estimated searches | Castle Point Funds Share of Search | Castle Point Funds rank | Salt Funds estimated searches | Salt Funds Share of Search | Salt Funds rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 50 | 0.09% | 6 | 210 | 0.39% | 5 |
| Nov 2025 | 70 | 0.16% | 6 | 210 | 0.47% | 5 |
| Dec 2025 | 110 | 0.32% | 6 | 210 | 0.61% | 5 |
| Jan 2026 | 50 | 0.12% | 6 | 170 | 0.39% | 5 |
| Feb 2026 | 50 | 0.13% | 6 | 170 | 0.46% | 5 |
| Mar 2026 | 90 | 0.23% | 6 | 170 | 0.44% | 5 |
| Apr 2026 | 70 | 0.19% | 6 | 140 | 0.38% | 5 |
| May 2026 | 70 | 0.16% | 6 | 170 | 0.39% | 5 |
| Jun 2026 | 110 | 0.25% | 6 | 140 | 0.32% | 5 |
| Jul 2026 | 70 | 0.18% | 6 | 210 | 0.55% | 5 |
| Aug 2026 | 70 | 0.18% | 6 | 320 | 0.83% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Castle Point Funds’ and Salt Funds’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Castle Point Funds**: Measured on the search term “castle point funds”.
- **Salt Funds**: Measured on the search term “salt funds”.

- [Castle Point Funds profile](/demand/nz/brands/castle-point-funds)
- [Salt Funds profile](/demand/nz/brands/salt-funds)
- [All fund managers in New Zealand](/demand/nz/categories/nz-fund-managers): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Castle Point Funds or Salt Funds?

In August 2026, Salt Funds had more branded searches than Castle Point Funds among fund managers in New Zealand. Salt Funds was estimated to have 320 branded searches compared to Castle Point Funds’ 70, and held a 0.83% Share of Search versus Castle Point Funds’ 0.18%.

## Cite this page

Brandwave. "Castle Point Funds vs Salt Funds: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/castle-point-funds-vs-salt-funds

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/castle-point-funds-vs-salt-funds. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.