---
title: "Cassia vs Kingi: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Cassia or Kingi? Compare estimated monthly branded-search demand and Share of Search inside the Auckland destination restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/cassia-vs-kingi"
publisher: "Brandwave"
---

# Cassia vs Kingi: Which is more popular by branded search in New Zealand?

Which is more popular in search, Cassia or Kingi? Compare estimated monthly branded-search demand and Share of Search inside the Auckland destination restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Cassia and Kingi
- **Competitive set**: Auckland destination restaurants
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Cassia Share of Search**: 8.9%
- **Kingi Share of Search**: 3.4%

## Which is more popular in search, Cassia or Kingi?

- In August 2026, Cassia had more branded searches than Kingi among auckland destination restaurants in New Zealand. Cassia was estimated to have 8.3K branded searches compared to Kingi’s 3.2K, and held an 8.9% Share of Search versus Kingi’s 3.4%.
- Cassia was ahead of Kingi in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Cassia’s estimated Share of Search among auckland destination restaurants in New Zealand moved from 8.7% to 8.9%, and its estimated monthly branded searches moved from 9.2K to 8.3K.
- Across the 11 months ending August 2026, Kingi’s estimated Share of Search among auckland destination restaurants in New Zealand moved from 1.7% to 3.4%, and its estimated monthly branded searches moved from 1.8K to 3.2K.

## How did search popularity change for New Zealand auckland destination restaurants in August 2026?

- In August 2026, Cassia gained estimated Share of Search among auckland destination restaurants in New Zealand, from 7% to 8.9%.
- In August 2026, Kingi gained estimated Share of Search among auckland destination restaurants in New Zealand, from 2% to 3.4%.

## Month by month

| Month | Cassia estimated searches | Cassia Share of Search | Cassia rank | Kingi estimated searches | Kingi Share of Search | Kingi rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 9.2K | 8.7% | 3 | 1.8K | 1.7% | 5 |
| Nov 2025 | 9.6K | 10.2% | 3 | 1.8K | 1.9% | 4 |
| Dec 2025 | 11.1K | 10.1% | 2 | 2.3K | 2.1% | 5 |
| Jan 2026 | 9.3K | 8.8% | 2 | 2.3K | 2.2% | 4 |
| Feb 2026 | 12K | 11.2% | 2 | 1.7K | 1.6% | 4 |
| Mar 2026 | 9.3K | 9.2% | 2 | 1.7K | 1.6% | 4 |
| Apr 2026 | 8K | 9.1% | 2 | 1.7K | 1.9% | 4 |
| May 2026 | 9.2K | 10.3% | 2 | 1.8K | 2% | 4 |
| Jun 2026 | 8K | 8.7% | 3 | 1.5K | 1.6% | 4 |
| Jul 2026 | 6.5K | 7% | 3 | 1.8K | 2% | 4 |
| Aug 2026 | 8.3K | 8.9% | 3 | 3.2K | 3.4% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Cassia’s and Kingi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Cassia**: Measured on the search terms “cassia”, “cassia auckland”, “cassia auckland menu”, “cassia booking”, “cassia cafe”, “cassia dining”, “cassia indian restaurant auckland”, “cassia menu” and “cassia restaurant”, summed into one figure.
- **Kingi**: Measured on the search terms “kingi auckland”, “kingi booking”, “kingi menu”, “kingi restaurant” and “kingi restaurant month”, summed into one figure.

- [Cassia profile](/demand/nz/brands/cassia)
- [Kingi profile](/demand/nz/brands/kingi)
- [All auckland destination restaurants in New Zealand](/demand/nz/categories/nz-auckland-restaurants): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Cassia or Kingi?

In August 2026, Cassia had more branded searches than Kingi among auckland destination restaurants in New Zealand. Cassia was estimated to have 8.3K branded searches compared to Kingi’s 3.2K, and held an 8.9% Share of Search versus Kingi’s 3.4%.

## Cite this page

Brandwave. "Cassia vs Kingi: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/cassia-vs-kingi

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/cassia-vs-kingi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.