--- title: "Case IH vs Kubota: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Case IH or Kubota? Compare estimated monthly branded-search demand and Share of Search inside the Tractor brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/case-ih-vs-kubota" publisher: "Brandwave" --- # Case IH vs Kubota: Which is more popular by branded search in New Zealand? Which is more popular in search, Case IH or Kubota? Compare estimated monthly branded-search demand and Share of Search inside the Tractor brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Case IH and Kubota - **Competitive set**: Tractor brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Case IH Share of Search**: 4.2% - **Kubota Share of Search**: 21.6% ## Which is more popular in search, Case IH or Kubota? - In August 2026, Kubota had more branded searches than Case IH among tractor brands in New Zealand. Kubota was estimated to have 3.5K branded searches compared to Case IH’s 680, and held a 21.6% Share of Search versus Case IH’s 4.2%. - Kubota was ahead of Case IH in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Case IH’s estimated Share of Search among tractor brands in New Zealand held steady at 4.2%, and its estimated monthly branded searches moved from 800 to 680. - Across the 11 months ending August 2026, Kubota’s estimated Share of Search among tractor brands in New Zealand moved from 20.6% to 21.6%, and its estimated monthly branded searches moved from 4K to 3.5K. ## How did search popularity change for New Zealand tractor brands in August 2026? - In August 2026, Kubota overtook Massey Ferguson to rank 2nd among tractor brands in New Zealand, at 21.6%. - Estimated monthly branded searches for Case IH in New Zealand fell 15% over 11 measured months, from 800 to 680 in August 2026. ## Month by month | Month | Case IH estimated searches | Case IH Share of Search | Case IH rank | Kubota estimated searches | Kubota Share of Search | Kubota rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 800 | 4.2% | 6 | 4K | 20.6% | 2 | | Nov 2025 | 700 | 3.6% | 6 | 4.2K | 21.5% | 2 | | Dec 2025 | 630 | 3.7% | 6 | 3.6K | 21.1% | 2 | | Jan 2026 | 640 | 3.8% | 6 | 3.9K | 23.4% | 2 | | Feb 2026 | 750 | 4.1% | 6 | 4.2K | 22.7% | 2 | | Mar 2026 | 670 | 3.4% | 6 | 5K | 25.5% | 2 | | Apr 2026 | 630 | 3.7% | 6 | 4K | 23.5% | 2 | | May 2026 | 730 | 4.2% | 6 | 4.1K | 23.5% | 2 | | Jun 2026 | 920 | 5% | 6 | 4.6K | 24.7% | 2 | | Jul 2026 | 650 | 4.5% | 6 | 3K | 20.7% | 3 | | Aug 2026 | 680 | 4.2% | 6 | 3.5K | 21.6% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Case IH’s and Kubota’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Case IH**: Measured on the search terms “case ih combine”, “case ih farm machinery”, “case ih near me”, “case ih nz”, “case ih online”, “case ih tractor”, “case tractor”, “caseih”, “caseih com”, “caseih nz” and “caseih tractor”, summed into one figure. - **Kubota**: Measured on the search terms “kubota”, “kubota b3150”, “kubota b7100”, “kubota bx2680”, “kubota co nz”, “kubota digger”, “kubota excavator”, “kubota f3690”, “kubota farm machinery”, “kubota lawn mowers”, “kubota mowers”, “kubota near me”, “kubota nz”, “kubota online”, “kubota ride on mowers”, “kubota rtv”, “kubota rtv900”, “kubota side by side”, “kubota skid steer”, “kubota tractor”, “kubota u17 3”, “kubota u27 4”, “kubota zero turn” and “kubota zero turn mowers”, summed into one figure. - [Case IH profile](/demand/nz/brands/case-ih) - [Kubota profile](/demand/nz/brands/kubota) - [All tractor brands in New Zealand](/demand/nz/categories/nz-tractor-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Case IH or Kubota? In August 2026, Kubota had more branded searches than Case IH among tractor brands in New Zealand. Kubota was estimated to have 3.5K branded searches compared to Case IH’s 680, and held a 21.6% Share of Search versus Case IH’s 4.2%. ## Cite this page Brandwave. "Case IH vs Kubota: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/case-ih-vs-kubota This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/case-ih-vs-kubota. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.