---
title: "Case IH vs Fendt: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Case IH or Fendt? Compare estimated monthly branded-search demand and Share of Search inside the Tractor brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/case-ih-vs-fendt"
publisher: "Brandwave"
---

# Case IH vs Fendt: Which is more popular by branded search in New Zealand?

Which is more popular in search, Case IH or Fendt? Compare estimated monthly branded-search demand and Share of Search inside the Tractor brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Case IH and Fendt
- **Competitive set**: Tractor brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Case IH Share of Search**: 4.2%
- **Fendt Share of Search**: 5.2%

## Which is more popular in search, Case IH or Fendt?

- In August 2026, Fendt had more branded searches than Case IH among tractor brands in New Zealand. Fendt was estimated to have 830 branded searches compared to Case IH’s 680, and held a 5.2% Share of Search versus Case IH’s 4.2%.
- Fendt was ahead of Case IH in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Case IH’s estimated Share of Search among tractor brands in New Zealand held steady at 4.2%, and its estimated monthly branded searches moved from 800 to 680.
- Across the 11 months ending August 2026, Fendt’s estimated Share of Search among tractor brands in New Zealand moved from 5.6% to 5.2%, and its estimated monthly branded searches moved from 1.1K to 830.

## How did search popularity change for New Zealand tractor brands in August 2026?

- In August 2026, Fendt lost estimated Share of Search among tractor brands in New Zealand, from 6.6% to 5.2%.
- Estimated monthly branded searches for Case IH in New Zealand fell 15% over 11 measured months, from 800 to 680 in August 2026.

## Month by month

| Month | Case IH estimated searches | Case IH Share of Search | Case IH rank | Fendt estimated searches | Fendt Share of Search | Fendt rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 800 | 4.2% | 6 | 1.1K | 5.6% | 5 |
| Nov 2025 | 700 | 3.6% | 6 | 1.3K | 6.6% | 4 |
| Dec 2025 | 630 | 3.7% | 6 | 900 | 5.2% | 5 |
| Jan 2026 | 640 | 3.8% | 6 | 800 | 4.8% | 5 |
| Feb 2026 | 750 | 4.1% | 6 | 1K | 5.7% | 5 |
| Mar 2026 | 670 | 3.4% | 6 | 1.1K | 5.6% | 5 |
| Apr 2026 | 630 | 3.7% | 6 | 880 | 5.2% | 5 |
| May 2026 | 730 | 4.2% | 6 | 880 | 5% | 5 |
| Jun 2026 | 920 | 5% | 6 | 1.4K | 7.4% | 4 |
| Jul 2026 | 650 | 4.5% | 6 | 940 | 6.6% | 4 |
| Aug 2026 | 680 | 4.2% | 6 | 830 | 5.2% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Case IH’s and Fendt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Case IH**: Measured on the search terms “case ih combine”, “case ih farm machinery”, “case ih near me”, “case ih nz”, “case ih online”, “case ih tractor”, “case tractor”, “caseih”, “caseih com”, “caseih nz” and “caseih tractor”, summed into one figure.
- **Fendt**: Measured on the search terms “fendt”, “fendt 1050”, “fendt 620”, “fendt 724”, “fendt 824”, “fendt 828”, “fendt 930”, “fendt com”, “fendt near me”, “fendt nz” and “fendt tractor”, summed into one figure.

- [Case IH profile](/demand/nz/brands/case-ih)
- [Fendt profile](/demand/nz/brands/fendt)
- [All tractor brands in New Zealand](/demand/nz/categories/nz-tractor-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Case IH or Fendt?

In August 2026, Fendt had more branded searches than Case IH among tractor brands in New Zealand. Fendt was estimated to have 830 branded searches compared to Case IH’s 680, and held a 5.2% Share of Search versus Case IH’s 4.2%.

## Cite this page

Brandwave. "Case IH vs Fendt: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/case-ih-vs-fendt

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/case-ih-vs-fendt. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.