---
title: "Carters vs Mitre 10: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Carters or Mitre 10? Compare estimated monthly branded-search demand and Share of Search inside the DIY and Building Supplies Retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/carters-vs-mitre-10"
publisher: "Brandwave"
---

# Carters vs Mitre 10: Which is more popular by branded search in New Zealand?

Which is more popular in search, Carters or Mitre 10? Compare estimated monthly branded-search demand and Share of Search inside the DIY and Building Supplies Retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Carters and Mitre 10
- **Competitive set**: DIY and Building Supplies Retailers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Carters Share of Search**: 1.1%
- **Mitre 10 Share of Search**: 47.4%

## Which is more popular in search, Carters or Mitre 10?

- In August 2026, Mitre 10 had more branded searches than Carters among DIY and building supplies retailers in New Zealand. Mitre 10 was estimated to have 368K branded searches compared to Carters’ 8.6K, and held a 47.4% Share of Search versus Carters’ 1.1%.
- Mitre 10 was ahead of Carters in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Carters’ estimated Share of Search among DIY and building supplies retailers in New Zealand moved from 0.9% to 1.1%, and its estimated monthly branded searches held steady at 8.6K.
- Across the 11 months ending August 2026, Mitre 10’s estimated Share of Search among DIY and building supplies retailers in New Zealand moved from 47.1% to 47.4%, and its estimated monthly branded searches moved from 450K to 368K.

## How did search popularity change for New Zealand DIY and building supplies retailers in August 2026?

- In August 2026, Mitre 10 gained estimated Share of Search among DIY and building supplies retailers in New Zealand, from 42.5% to 47.4%.

## Month by month

| Month | Carters estimated searches | Carters Share of Search | Carters rank | Mitre 10 estimated searches | Mitre 10 Share of Search | Mitre 10 rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 8.6K | 0.9% | 4 | 450K | 47.1% | 2 |
| Nov 2025 | 8.5K | 0.74% | 4 | 550K | 47.6% | 2 |
| Dec 2025 | 7.1K | 0.62% | 4 | 550K | 48% | 2 |
| Jan 2026 | 8.6K | 0.91% | 4 | 450K | 47.6% | 2 |
| Feb 2026 | 8.5K | 1.1% | 4 | 368K | 47.1% | 2 |
| Mar 2026 | 8.5K | 1.1% | 4 | 368K | 47.1% | 2 |
| Apr 2026 | 7.1K | 0.92% | 4 | 368K | 47.5% | 2 |
| May 2026 | 8.5K | 1.1% | 4 | 368K | 47.4% | 2 |
| Jun 2026 | 8.5K | 1.2% | 4 | 301K | 42.4% | 2 |
| Jul 2026 | 7.1K | 1% | 4 | 301K | 42.5% | 2 |
| Aug 2026 | 8.6K | 1.1% | 4 | 368K | 47.4% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Carters’ and Mitre 10’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Carters**: Measured on the search terms “Carters”, “carters building supplies” and “carters hardware”, summed into one figure.
- **Mitre 10**: Measured on the search terms “Mitre 10”, “mitre 10 building supplies” and “mitre 10 hardware”, summed into one figure.

- [Carters profile](/demand/nz/brands/carters)
- [Mitre 10 profile](/demand/nz/brands/mitre-10)
- [All DIY and building supplies retailers in New Zealand](/demand/nz/categories/nz-diy-and-building-supplies): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Carters or Mitre 10?

In August 2026, Mitre 10 had more branded searches than Carters among DIY and building supplies retailers in New Zealand. Mitre 10 was estimated to have 368K branded searches compared to Carters’ 8.6K, and held a 47.4% Share of Search versus Carters’ 1.1%.

## Cite this page

Brandwave. "Carters vs Mitre 10: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/carters-vs-mitre-10

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/carters-vs-mitre-10. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.