---
title: "Carters vs ITM: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Carters or ITM? Compare estimated monthly branded-search demand and Share of Search inside the DIY and Building Supplies Retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/carters-vs-itm"
publisher: "Brandwave"
---

# Carters vs ITM: Which is more popular by branded search in New Zealand?

Which is more popular in search, Carters or ITM? Compare estimated monthly branded-search demand and Share of Search inside the DIY and Building Supplies Retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Carters and ITM
- **Competitive set**: DIY and Building Supplies Retailers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Carters Share of Search**: 1.1%
- **ITM Share of Search**: 0.57%

## Which is more popular in search, Carters or ITM?

- In August 2026, Carters had more branded searches than ITM among DIY and building supplies retailers in New Zealand. Carters was estimated to have 8.6K branded searches compared to ITM’s 4.5K, and held a 1.1% Share of Search versus ITM’s 0.57%.
- Carters was ahead of ITM in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Carters’ estimated Share of Search among DIY and building supplies retailers in New Zealand moved from 0.9% to 1.1%, and its estimated monthly branded searches held steady at 8.6K.
- Across the 11 months ending August 2026, ITM’s estimated Share of Search among DIY and building supplies retailers in New Zealand moved from 0.7% to 0.57%, and its estimated monthly branded searches moved from 6.7K to 4.5K.

## How did search popularity change for New Zealand DIY and building supplies retailers in August 2026?

- Estimated monthly branded searches for ITM in New Zealand fell 33% over 11 measured months, from 6.7K to 4.5K in August 2026.

## Month by month

| Month | Carters estimated searches | Carters Share of Search | Carters rank | ITM estimated searches | ITM Share of Search | ITM rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 8.6K | 0.9% | 4 | 6.7K | 0.7% | 5 |
| Nov 2025 | 8.5K | 0.74% | 4 | 5.5K | 0.48% | 5 |
| Dec 2025 | 7.1K | 0.62% | 4 | 4.5K | 0.39% | 5 |
| Jan 2026 | 8.6K | 0.91% | 4 | 4.5K | 0.47% | 5 |
| Feb 2026 | 8.5K | 1.1% | 4 | 4.4K | 0.57% | 5 |
| Mar 2026 | 8.5K | 1.1% | 4 | 4.5K | 0.57% | 5 |
| Apr 2026 | 7.1K | 0.92% | 4 | 4.5K | 0.58% | 5 |
| May 2026 | 8.5K | 1.1% | 4 | 4.5K | 0.57% | 5 |
| Jun 2026 | 8.5K | 1.2% | 4 | 4.4K | 0.63% | 5 |
| Jul 2026 | 7.1K | 1% | 4 | 4.4K | 0.63% | 5 |
| Aug 2026 | 8.6K | 1.1% | 4 | 4.5K | 0.57% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Carters’ and ITM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Carters**: Measured on the search terms “Carters”, “carters building supplies” and “carters hardware”, summed into one figure.
- **ITM**: Measured on the search terms “Itm”, “itm building supplies” and “itm hardware”, summed into one figure.

- [Carters profile](/demand/nz/brands/carters)
- [ITM profile](/demand/nz/brands/itm)
- [All DIY and building supplies retailers in New Zealand](/demand/nz/categories/nz-diy-and-building-supplies): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Carters or ITM?

In August 2026, Carters had more branded searches than ITM among DIY and building supplies retailers in New Zealand. Carters was estimated to have 8.6K branded searches compared to ITM’s 4.5K, and held a 1.1% Share of Search versus ITM’s 0.57%.

## Cite this page

Brandwave. "Carters vs ITM: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/carters-vs-itm

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/carters-vs-itm. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.