--- title: "Carrick vs Chard Farm: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Carrick or Chard Farm? Compare estimated monthly branded-search demand and Share of Search inside the Central Otago wineries set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/carrick-vs-chard-farm" publisher: "Brandwave" --- # Carrick vs Chard Farm: Which is more popular by branded search in New Zealand? Which is more popular in search, Carrick or Chard Farm? Compare estimated monthly branded-search demand and Share of Search inside the Central Otago wineries set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Carrick and Chard Farm - **Competitive set**: Central Otago wineries - **Market**: New Zealand - **Month measured**: Aug 2026 - **Carrick Share of Search**: 5.7% - **Chard Farm Share of Search**: 14.6% ## Which is more popular in search, Carrick or Chard Farm? - In August 2026, Chard Farm had more branded searches than Carrick among central otago wineries in New Zealand. Chard Farm was estimated to have 3.5K branded searches compared to Carrick’s 1.4K, and held a 14.6% Share of Search versus Carrick’s 5.7%. - Chard Farm was ahead of Carrick in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Carrick’s estimated Share of Search among central otago wineries in New Zealand moved from 6.6% to 5.7%, and its estimated monthly branded searches moved from 1.6K to 1.4K. - Across the 11 months ending August 2026, Chard Farm’s estimated Share of Search among central otago wineries in New Zealand moved from 13.6% to 14.6%, and its estimated monthly branded searches moved from 3.4K to 3.5K. ## How did search popularity change for New Zealand central otago wineries in August 2026? - Chard Farm’s estimated Share of Search among central otago wineries in New Zealand has gained ground for 3 months in a row, from 10.3% to 14.6% in August 2026. - Estimated monthly branded searches for Carrick in New Zealand fell 17.2% over 11 measured months, from 1.6K to 1.4K in August 2026. ## Month by month | Month | Carrick estimated searches | Carrick Share of Search | Carrick rank | Chard Farm estimated searches | Chard Farm Share of Search | Chard Farm rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 6.6% | 7 | 3.4K | 13.6% | 4 | | Nov 2025 | 1.9K | 6.1% | 7 | 5K | 15.6% | 3 | | Dec 2025 | 2.5K | 6.6% | 7 | 6.1K | 16.5% | 3 | | Jan 2026 | 2.9K | 7.7% | 6 | 6K | 15.8% | 3 | | Feb 2026 | 2.5K | 7% | 7 | 4.9K | 14.1% | 3 | | Mar 2026 | 2.5K | 6.9% | 7 | 6K | 16.8% | 3 | | Apr 2026 | 1.9K | 6.2% | 7 | 5.1K | 16.3% | 3 | | May 2026 | 1.3K | 4.1% | 7 | 3.3K | 10.3% | 4 | | Jun 2026 | 1.1K | 4.5% | 7 | 3.3K | 14.3% | 3 | | Jul 2026 | 1.3K | 5.8% | 7 | 3.3K | 14.5% | 4 | | Aug 2026 | 1.4K | 5.7% | 7 | 3.5K | 14.6% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Carrick’s and Chard Farm’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Carrick**: Measured on the search terms “carrick cellar door”, “carrick pinot noir” and “carrick winery”, summed into one figure. - **Chard Farm**: Measured on the search terms “chard farm”, “chard farm cellar door”, “chard farm near me”, “chard farm pinot”, “chard farm river run pinot noir”, “chard farm wine”, “chard farm wine tasting” and “chardfarm”, summed into one figure. - [Carrick profile](/demand/nz/brands/carrick) - [Chard Farm profile](/demand/nz/brands/chard-farm) - [All central otago wineries in New Zealand](/demand/nz/categories/nz-central-otago-wineries): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Carrick or Chard Farm? In August 2026, Chard Farm had more branded searches than Carrick among central otago wineries in New Zealand. Chard Farm was estimated to have 3.5K branded searches compared to Carrick’s 1.4K, and held a 14.6% Share of Search versus Carrick’s 5.7%. ## Cite this page Brandwave. "Carrick vs Chard Farm: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/carrick-vs-chard-farm This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/carrick-vs-chard-farm. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.