---
title: "Carrd vs Milkshake: Which is searched more in New Zealand?"
description: "Is Carrd or Milkshake more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Link in bio tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/carrd-vs-milkshake"
publisher: "Brandwave"
---

# Carrd vs Milkshake: Which is searched more in New Zealand?

Is Carrd or Milkshake more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Link in bio tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Carrd and Milkshake
- **Competitive set**: Link in bio tools
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Carrd Share of Search**: 18.6%
- **Milkshake Share of Search**: 0.13%

## Is Carrd or Milkshake more popular in search?

- In September 2026, Carrd had more branded searches than Milkshake among link in bio tools in New Zealand. Carrd had about 1,440 branded searches, while Milkshake had 10. Carrd made up 18.6% of all link in bio tool searches we track, and Milkshake accounted for 0.13%.
- Carrd was ahead of Milkshake in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Carrd’s share of searches among link in bio tools in New Zealand moved from 18% to 18.6%, and its estimated monthly branded searches held steady at 1.4K.
- Across the 12 months ending September 2026, Milkshake’s share of searches among link in bio tools in New Zealand moved from 0.25% to 0.13%, and its estimated monthly branded searches moved from 20 to 10.

## Top link in bio tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Milkshake was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Carrd was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Carrd and Milkshake were each listed first in two of the four answers that named either.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Linktree | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Beacons | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Milkshake | 3rd | 1 of 3 | 2 of 2 | 3 of 5 |
| Lnk.Bio | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| Carrd | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| Stan Store | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Later Linkin.bio | 7th | 1 of 3 | 1 of 2 | 2 of 5 |

## Every AI answer about link in bio tools

- Asked ChatGPT "Which link in bio tool should I use in New Zealand?": 1. Linktree, 2. Beacons, 3. Stan Store, 4. Lnk.Bio
- Asked ChatGPT "What are the best link in bio tools in New Zealand?": 1. Linktree, 2. Beacons, 3. Carrd, 4. Milkshake, 5. Lnk.Bio, 6. Later Linkin.bio
- Asked ChatGPT "What's the best link in bio tool in New Zealand for social profile links?": 1. Linktree, 2. Beacons, 3. Carrd
- Searched Google, AI Overview "link in bio tool": 1. Linktree, 2. Beacons, 3. Milkshake, 4. Later Linkin.bio
- Searched Google, AI Overview "best link in bio": 1. Linktree, 2. Beacons, 3. Lnk.Bio, 4. Milkshake

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How did search popularity change for New Zealand link in bio tools in September 2026?

- In September 2026, Carrd lost share of searches among link in bio tools in New Zealand, from 22% to 18.6%.
- Estimated monthly branded searches for Milkshake in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.

## Month by month

| Month | Carrd estimated searches | Carrd Share of Search | Carrd rank | Milkshake estimated searches | Milkshake Share of Search | Milkshake rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.4K | 18% | 2 | 20 | 0.25% | 6 |
| Nov 2025 | 1.5K | 18.8% | 2 | 10 | 0.13% | 7 |
| Dec 2025 | 1.5K | 20.8% | 2 | 20 | 0.28% | 6 |
| Jan 2026 | 1.8K | 20.5% | 2 | 20 | 0.23% | 6 |
| Feb 2026 | 1.5K | 18.1% | 2 | 20 | 0.25% | 7 |
| Mar 2026 | 1.8K | 18.4% | 2 | 10 | 0.1% | 7 |
| Apr 2026 | 1.8K | 21% | 2 | 20 | 0.24% | 6 |
| May 2026 | 1.8K | 21.5% | 2 | 10 | 0.12% | 7 |
| Jun 2026 | 1.7K | 21.3% | 2 | 20 | 0.25% | 6 |
| Jul 2026 | 1.5K | 18.8% | 2 | 20 | 0.26% | 6 |
| Aug 2026 | 1.8K | 22% | 2 | 10 | 0.12% | 7 |
| Sep 2026 | 1.4K | 18.6% | 2 | 10 | 0.13% | 7 |

## How each brand is measured

Brandwave collects information about searches that people make online using Carrd’s and Milkshake’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Carrd**: Measured on the search terms “carrd” and “carrd co”, summed into one figure.
- **Milkshake**: Measured on the search terms “milkshake app” and “milkshake link in bio”, summed into one figure.

- [Carrd profile](/demand/nz/brands/carrd)
- [Milkshake profile](/demand/nz/brands/milkshake)
- [All link in bio tools in New Zealand](/demand/nz/categories/nz-link-in-bio-tools): The set both shares are measured inside, 7 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Carrd or Milkshake more popular in search?

In September 2026, Carrd had more branded searches than Milkshake among link in bio tools in New Zealand. Carrd had about 1,440 branded searches, while Milkshake had 10. Carrd made up 18.6% of all link in bio tool searches we track, and Milkshake accounted for 0.13%.

## Cite this page

Brandwave. "Carrd vs Milkshake: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/carrd-vs-milkshake

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/carrd-vs-milkshake. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
