--- title: "Caroline Eve vs Maggie Marilyn: Which is searched more in New Zealand?" description: "Is Caroline Eve or Maggie Marilyn more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Womenswear labels set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/caroline-eve-vs-maggie-marilyn" publisher: "Brandwave" --- # Caroline Eve vs Maggie Marilyn: Which is searched more in New Zealand? Is Caroline Eve or Maggie Marilyn more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Womenswear labels set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Caroline Eve and Maggie Marilyn - **Competitive set**: Womenswear labels - **Market**: New Zealand - **Month measured**: Sep 2026 - **Caroline Eve Share of Search**: 7% - **Maggie Marilyn Share of Search**: 2.4% ## Is Caroline Eve or Maggie Marilyn more popular in search? - In September 2026, Caroline Eve had more branded searches than Maggie Marilyn among womenswear labels in New Zealand. Caroline Eve had about 10,600 branded searches, while Maggie Marilyn had 3,620. Caroline Eve made up 7% of all womenswear label searches we track, and Maggie Marilyn accounted for 2.4%. - Caroline Eve was ahead of Maggie Marilyn in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Caroline Eve’s share of searches among womenswear labels in New Zealand moved from 8.3% to 7%, and its estimated monthly branded searches moved from 13.1K to 10.6K. - Across the 12 months ending September 2026, Maggie Marilyn’s share of searches among womenswear labels in New Zealand moved from 2.3% to 2.4%, and its estimated monthly branded searches held steady at 3.6K. ## Top womenswear labels in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Maggie Marilyn was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Caroline Eve did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Juliette Hogan | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Paris Georgia | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | RUBY | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Kowtow | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Forever New | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Maggie Marilyn | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Augustine | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Shine On | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | YouKnow Clothing | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Assembly Label | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Caroline Eve | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Annah Stretton | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hyde Boutique | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about womenswear labels - Asked ChatGPT "Which womenswear label should I shop at in New Zealand?": 1. Kowtow, 2. Juliette Hogan, 3. RUBY, 4. Maggie Marilyn - Asked ChatGPT "What are the best womenswear labels in New Zealand?": 1. Paris Georgia, 2. Juliette Hogan, 3. Kowtow, 4. Maggie Marilyn - Asked ChatGPT "What's the best womenswear label in New Zealand for dresses and occasionwear?": 1. Juliette Hogan, 2. Paris Georgia, 3. Maggie Marilyn, 4. RUBY - Searched Google, AI Overview "women's dresses nz": 1. Forever New, 2. Augustine - Searched Google, AI Overview "dress brands nz": 1. RUBY, 2. Augustine Not named in any answer: Shine On, YouKnow Clothing, Assembly Label, Caroline Eve, Annah Stretton and Hyde Boutique. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand womenswear labels in September 2026? - In September 2026, Caroline Eve lost share of searches among womenswear labels in New Zealand, from 8.2% to 7%. ## Month by month | Month | Caroline Eve estimated searches | Caroline Eve Share of Search | Caroline Eve rank | Maggie Marilyn estimated searches | Maggie Marilyn Share of Search | Maggie Marilyn rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 13.1K | 8.3% | 5 | 3.6K | 2.3% | 9 | | Nov 2025 | 13.2K | 6.1% | 6 | 3.6K | 1.7% | 9 | | Dec 2025 | 10.8K | 6.6% | 5 | 3.6K | 2.2% | 9 | | Jan 2026 | 8.9K | 6.7% | 5 | 3.6K | 2.7% | 9 | | Feb 2026 | 8.8K | 6.8% | 5 | 3.6K | 2.8% | 9 | | Mar 2026 | 8.7K | 5.9% | 6 | 4.5K | 3.1% | 9 | | Apr 2026 | 10.5K | 6.1% | 5 | 3.6K | 2.1% | 9 | | May 2026 | 10.4K | 6.1% | 5 | 3K | 1.8% | 9 | | Jun 2026 | 8.5K | 5.5% | 6 | 3.7K | 2.4% | 9 | | Jul 2026 | 8.6K | 5.2% | 6 | 3.7K | 2.2% | 9 | | Aug 2026 | 13K | 8.2% | 5 | 4.5K | 2.8% | 9 | | Sep 2026 | 10.6K | 7% | 5 | 3.6K | 2.4% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Caroline Eve’s and Maggie Marilyn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Caroline Eve**: Measured on the search terms “caroline eve”, “caroline eve barrington”, “caroline eve dresses”, “caroline eve sale”, “caroline eve shops”, “caroline eve tops” and “carolineeve”, summed into one figure. - **Maggie Marilyn**: Measured on the search terms “maggie marilyn”, “maggie marilyn puffer” and “maggiemarilyn”, summed into one figure. - [Caroline Eve profile](/demand/nz/brands/caroline-eve) - [Maggie Marilyn profile](/demand/nz/brands/maggie-marilyn) - [All womenswear labels in New Zealand](/demand/nz/categories/nz-womenswear-labels): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Caroline Eve or Maggie Marilyn more popular in search? In September 2026, Caroline Eve had more branded searches than Maggie Marilyn among womenswear labels in New Zealand. Caroline Eve had about 10,600 branded searches, while Maggie Marilyn had 3,620. Caroline Eve made up 7% of all womenswear label searches we track, and Maggie Marilyn accounted for 2.4%. ## Cite this page Brandwave. "Caroline Eve vs Maggie Marilyn: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/caroline-eve-vs-maggie-marilyn This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/caroline-eve-vs-maggie-marilyn. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.