--- title: "Carolina Herrera vs Jo Malone: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Carolina Herrera or Jo Malone? Compare estimated monthly branded-search demand and Share of Search inside the Fragrance brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/carolina-herrera-vs-jo-malone" publisher: "Brandwave" --- # Carolina Herrera vs Jo Malone: Which is more popular by branded search in New Zealand? Which is more popular in search, Carolina Herrera or Jo Malone? Compare estimated monthly branded-search demand and Share of Search inside the Fragrance brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Carolina Herrera and Jo Malone - **Competitive set**: Fragrance brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Carolina Herrera Share of Search**: 2.8% - **Jo Malone Share of Search**: 3.9% ## Which is more popular in search, Carolina Herrera or Jo Malone? - In August 2026, Jo Malone had more branded searches than Carolina Herrera among fragrance brands in New Zealand. Jo Malone was estimated to have 7.1K branded searches compared to Carolina Herrera’s 5.2K, and held a 3.9% Share of Search versus Carolina Herrera’s 2.8%. - Jo Malone was ahead of Carolina Herrera in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Carolina Herrera’s estimated Share of Search among fragrance brands in New Zealand moved from 2.4% to 2.8%, and its estimated monthly branded searches moved from 3.8K to 5.2K. - Across the 11 months ending August 2026, Jo Malone’s estimated Share of Search among fragrance brands in New Zealand moved from 4.2% to 3.9%, and its estimated monthly branded searches moved from 6.8K to 7.1K. ## How did search popularity change for New Zealand fragrance brands in August 2026? - In August 2026, Jo Malone lost estimated Share of Search among fragrance brands in New Zealand, from 4.6% to 3.9%. - Estimated monthly branded searches for Carolina Herrera in New Zealand rose 36.3% over 11 measured months, from 3.8K to 5.2K in August 2026. ## Month by month | Month | Carolina Herrera estimated searches | Carolina Herrera Share of Search | Carolina Herrera rank | Jo Malone estimated searches | Jo Malone Share of Search | Jo Malone rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.8K | 2.4% | 9 | 6.8K | 4.2% | 7 | | Nov 2025 | 5.3K | 2.8% | 8 | 9.8K | 5.2% | 7 | | Dec 2025 | 6.2K | 2.9% | 9 | 11.8K | 5.5% | 7 | | Jan 2026 | 3.8K | 2.5% | 9 | 5.8K | 3.8% | 7 | | Feb 2026 | 3.1K | 2.3% | 9 | 5.5K | 4% | 7 | | Mar 2026 | 3.8K | 2.7% | 9 | 6.5K | 4.5% | 7 | | Apr 2026 | 4.1K | 2.8% | 8 | 6.4K | 4.3% | 7 | | May 2026 | 4.7K | 2.7% | 8 | 7K | 4% | 7 | | Jun 2026 | 4.2K | 2.4% | 9 | 6.3K | 3.7% | 7 | | Jul 2026 | 4.3K | 2.6% | 9 | 7.5K | 4.6% | 7 | | Aug 2026 | 5.2K | 2.8% | 9 | 7.1K | 3.9% | 7 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Carolina Herrera’s and Jo Malone’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Carolina Herrera**: Measured on the search terms “carolina herrera”, “carolina herrera 212”, “carolina herrera 212 men”, “carolina herrera badboy”, “carolina herrera blush”, “carolina herrera cologne”, “carolina herrera eau de parfum”, “carolina herrera fragrance”, “carolina herrera good girl”, “carolina herrera men”, “carolina herrera near me”, “carolina herrera nz”, “carolina herrera online”, “carolina herrera perfume”, “carolina herrera perfume men”, “carolina herrera ready to wear”, “carolina herrera very good girl”, “carolinaherrera”, “carolinaherrera com”, “carolinaherrera perfume” and “new carolina herrera perfume”, summed into one figure. - **Jo Malone**: Measured on the search terms “english pear freesia jo malone”, “jo malone candle”, “jo malone cologne”, “jo malone diffuser”, “jo malone eau de parfum”, “jo malone london”, “jo malone london cologne”, “jo malone near me”, “jo malone nz”, “jo malone online”, “jo malone peony & blush suede”, “jo malone scents”, “jo malone wood sage and sea salt”, “jomalone”, “jomalone co nz”, “jomalone cologne”, “jomalone diffuser”, “jomalone fragrance” and “jomalone nz”, summed into one figure. - [Carolina Herrera profile](/demand/nz/brands/carolina-herrera) - [Jo Malone profile](/demand/nz/brands/jo-malone) - [All fragrance brands in New Zealand](/demand/nz/categories/nz-fragrance-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Carolina Herrera or Jo Malone? In August 2026, Jo Malone had more branded searches than Carolina Herrera among fragrance brands in New Zealand. Jo Malone was estimated to have 7.1K branded searches compared to Carolina Herrera’s 5.2K, and held a 3.9% Share of Search versus Carolina Herrera’s 2.8%. ## Cite this page Brandwave. "Carolina Herrera vs Jo Malone: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/carolina-herrera-vs-jo-malone This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/carolina-herrera-vs-jo-malone. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.