--- title: "Carnival Cruise Line vs Viking: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Carnival Cruise Line or Viking? Compare estimated monthly branded-search demand and Share of Search inside the Cruise lines set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/carnival-cruise-line-vs-viking" publisher: "Brandwave" --- # Carnival Cruise Line vs Viking: Which is more popular by branded search in New Zealand? Which is more popular in search, Carnival Cruise Line or Viking? Compare estimated monthly branded-search demand and Share of Search inside the Cruise lines set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Carnival Cruise Line and Viking - **Competitive set**: Cruise lines - **Market**: New Zealand - **Month measured**: Aug 2026 - **Carnival Cruise Line Share of Search**: 20.6% - **Viking Share of Search**: 8.8% ## Which is more popular in search, Carnival Cruise Line or Viking? - In August 2026, Carnival Cruise Line had more branded searches than Viking among cruise lines in New Zealand. Carnival Cruise Line was estimated to have 11.5K branded searches compared to Viking’s 4.9K, and held a 20.6% Share of Search versus Viking’s 8.8%. - Carnival Cruise Line was ahead of Viking in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Carnival Cruise Line’s estimated Share of Search among cruise lines in New Zealand moved from 16.5% to 20.6%, and its estimated monthly branded searches moved from 9.5K to 11.5K. - Across the 11 months ending August 2026, Viking’s estimated Share of Search among cruise lines in New Zealand moved from 8.9% to 8.8%, and its estimated monthly branded searches moved from 5.1K to 4.9K. ## How did search popularity change for New Zealand cruise lines in August 2026? - In August 2026, Princess Cruises overtook Carnival Cruise Line to take the highest estimated Share of Search among cruise lines in New Zealand, at 21.9%. - In August 2026, Viking gained estimated Share of Search among cruise lines in New Zealand, from 7.5% to 8.8%. - In August 2026, Carnival Cruise Line lost estimated Share of Search among cruise lines in New Zealand, from 21.5% to 20.6%. ## Month by month | Month | Carnival Cruise Line estimated searches | Carnival Cruise Line Share of Search | Carnival Cruise Line rank | Viking estimated searches | Viking Share of Search | Viking rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.5K | 16.5% | 2 | 5.1K | 8.9% | 6 | | Nov 2025 | 11.6K | 18.7% | 1 | 4.8K | 7.8% | 6 | | Dec 2025 | 9.5K | 15.4% | 4 | 4.7K | 7.6% | 6 | | Jan 2026 | 15.9K | 18.5% | 2 | 7.1K | 8.2% | 6 | | Feb 2026 | 18.5K | 21.6% | 2 | 5.6K | 6.6% | 6 | | Mar 2026 | 13.9K | 20.7% | 1 | 3.7K | 5.5% | 7 | | Apr 2026 | 12.3K | 22.6% | 2 | 3.1K | 5.8% | 6 | | May 2026 | 10.8K | 20.2% | 2 | 3.5K | 6.5% | 6 | | Jun 2026 | 13.3K | 24.8% | 1 | 3.8K | 7.2% | 5 | | Jul 2026 | 12.5K | 21.5% | 1 | 4.3K | 7.5% | 5 | | Aug 2026 | 11.5K | 20.6% | 2 | 4.9K | 8.8% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Carnival Cruise Line’s and Viking’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Carnival Cruise Line**: Measured on the search terms “book carnival cruise”, “carnival com au”, “carnival cruise”, “carnival cruise boat”, “carnival cruise company”, “carnival cruise deals”, “carnival cruise jubilee”, “carnival cruise legend”, “carnival cruise line near me”, “carnival cruise line nz”, “carnival cruise nz”, “carnival cruise sunrise”, “carnival cruise website” and “carnivalcruiseline”, summed into one figure. - **Viking**: Measured on the search terms “viking com river cruises”, “viking cruise”, “viking cruise lines”, “viking cruise ships”, “viking cruises mediterranean”, “viking cruises ocean”, “viking med cruise”, “viking nz”, “viking river cruises” and “viking sky cruise”, summed into one figure. - [Carnival Cruise Line profile](/demand/nz/brands/carnival-cruise-line) - [Viking profile](/demand/nz/brands/viking) - [All cruise lines in New Zealand](/demand/nz/categories/nz-cruise-lines): The set both shares are measured inside, 10 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Carnival Cruise Line or Viking? In August 2026, Carnival Cruise Line had more branded searches than Viking among cruise lines in New Zealand. Carnival Cruise Line was estimated to have 11.5K branded searches compared to Viking’s 4.9K, and held a 20.6% Share of Search versus Viking’s 8.8%. ## Cite this page Brandwave. "Carnival Cruise Line vs Viking: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/carnival-cruise-line-vs-viking This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/carnival-cruise-line-vs-viking. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.