--- title: "Carmex vs Dermal Therapy: Which is searched more in New Zealand?" description: "Is Carmex or Dermal Therapy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lip care brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/carmex-vs-dermal-therapy" publisher: "Brandwave" --- # Carmex vs Dermal Therapy: Which is searched more in New Zealand? Is Carmex or Dermal Therapy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lip care brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Carmex and Dermal Therapy - **Competitive set**: Lip care brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Carmex Share of Search**: 5.7% - **Dermal Therapy Share of Search**: 8% ## Is Carmex or Dermal Therapy more popular in search? - In September 2026, Dermal Therapy had more branded searches than Carmex among lip care brands in New Zealand. Dermal Therapy had about 720 branded searches, while Carmex had 520. Dermal Therapy made up 8% of all lip care brand searches we track, and Carmex accounted for 5.7%. - Dermal Therapy was ahead of Carmex in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Carmex’s share of searches among lip care brands in New Zealand moved from 5.5% to 5.7%, and its estimated monthly branded searches moved from 420 to 520. - Across the 12 months ending September 2026, Dermal Therapy’s share of searches among lip care brands in New Zealand moved from 7.8% to 8%, and its estimated monthly branded searches moved from 590 to 720. ## Top lip care brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Dermal Therapy was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Carmex did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lanolips | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Dermal Therapy | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Burt's Bees | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | Lucas Papaw | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Blistex | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | ChapStick | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Carmex | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lip care brands - Asked ChatGPT "Which lip care brand should I buy in New Zealand?": 1. Dermal Therapy - Asked ChatGPT "What are the best lip care brands in New Zealand?": 1. Lanolips, 2. Dermal Therapy - Asked ChatGPT "What's the best lip care brand in New Zealand for dry lips?": 1. Dermal Therapy, 2. Lanolips - Searched Google, AI Overview "best lip balm": 1. Lanolips, 2. Burt's Bees - Searched Google, AI Overview "moisturising lip balm": 1. Dermal Therapy, 2. Burt's Bees, 3. Blistex Not named in any answer: Lucas Papaw, ChapStick and Carmex. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand lip care brands in September 2026? - In September 2026, Dermal Therapy gained share of searches among lip care brands in New Zealand, from 6.9% to 8%. - Estimated monthly branded searches for Carmex in New Zealand rose 23.8% over 12 measured months, from 420 to 520 in September 2026. ## Month by month | Month | Carmex estimated searches | Carmex Share of Search | Carmex rank | Dermal Therapy estimated searches | Dermal Therapy Share of Search | Dermal Therapy rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 420 | 5.5% | 7 | 590 | 7.8% | 6 | | Nov 2025 | 430 | 5% | 7 | 590 | 6.9% | 6 | | Dec 2025 | 530 | 5.7% | 7 | 590 | 6.4% | 6 | | Jan 2026 | 350 | 5.2% | 7 | 590 | 8.8% | 6 | | Feb 2026 | 390 | 6.5% | 7 | 590 | 9.9% | 5 | | Mar 2026 | 540 | 7.7% | 7 | 590 | 8.4% | 6 | | Apr 2026 | 430 | 5.9% | 7 | 720 | 9.8% | 6 | | May 2026 | 480 | 5.4% | 7 | 720 | 8.1% | 6 | | Jun 2026 | 480 | 5.5% | 7 | 720 | 8.2% | 6 | | Jul 2026 | 480 | 4.7% | 7 | 720 | 7.1% | 6 | | Aug 2026 | 600 | 5.8% | 7 | 720 | 6.9% | 6 | | Sep 2026 | 520 | 5.7% | 7 | 720 | 8% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Carmex’s and Dermal Therapy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Carmex**: Measured on the search terms “balm carmex”, “carmex”, “carmex chapstick” and “carmex lip care”, summed into one figure. - **Dermal Therapy**: Measured on the search term “dermal therapy”. - [Carmex profile](/demand/nz/brands/carmex) - [Dermal Therapy profile](/demand/nz/brands/dermal-therapy) - [All lip care brands in New Zealand](/demand/nz/categories/nz-lip-care-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Carmex or Dermal Therapy more popular in search? In September 2026, Dermal Therapy had more branded searches than Carmex among lip care brands in New Zealand. Dermal Therapy had about 720 branded searches, while Carmex had 520. Dermal Therapy made up 8% of all lip care brand searches we track, and Carmex accounted for 5.7%. ## Cite this page Brandwave. "Carmex vs Dermal Therapy: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/carmex-vs-dermal-therapy This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/carmex-vs-dermal-therapy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.