--- title: "Carl's Jr. vs Subway: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Carl's Jr. or Subway? Compare estimated monthly branded-search demand and Share of Search inside the Fast food chains set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/carls-jr-vs-subway" publisher: "Brandwave" --- # Carl's Jr. vs Subway: Which is more popular by branded search in New Zealand? Which is more popular in search, Carl's Jr. or Subway? Compare estimated monthly branded-search demand and Share of Search inside the Fast food chains set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Carl's Jr. and Subway - **Competitive set**: Fast food chains - **Market**: New Zealand - **Month measured**: Aug 2026 - **Carl's Jr. Share of Search**: 3.4% - **Subway Share of Search**: 4.9% ## Which is more popular in search, Carl's Jr. or Subway? - In August 2026, Subway had more branded searches than Carl's Jr. among fast food chains in New Zealand. Subway was estimated to have 51.3K branded searches compared to Carl's Jr.’s 36.1K, and held a 4.9% Share of Search versus Carl's Jr.’s 3.4%. - The lead changed hands once in the 11 months ending August 2026: Subway took it in November 2025. - Across the 11 months ending August 2026, Carl's Jr.’s estimated Share of Search among fast food chains in New Zealand moved from 3.8% to 3.4%, and its estimated monthly branded searches moved from 51.6K to 36.1K. - Across the 11 months ending August 2026, Subway’s estimated Share of Search among fast food chains in New Zealand moved from 3.8% to 4.9%, and its estimated monthly branded searches moved from 50.9K to 51.3K. ## How did search popularity change for New Zealand fast food chains in August 2026? - Estimated monthly branded searches for Carl's Jr. in New Zealand fell 30.1% over 11 measured months, from 51.6K to 36.1K in August 2026. ## Month by month | Month | Carl's Jr. estimated searches | Carl's Jr. Share of Search | Carl's Jr. rank | Subway estimated searches | Subway Share of Search | Subway rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 51.6K | 3.8% | 6 | 50.9K | 3.8% | 7 | | Nov 2025 | 35.7K | 3% | 9 | 50.7K | 4.2% | 6 | | Dec 2025 | 35.3K | 2.5% | 9 | 58.9K | 4.2% | 5 | | Jan 2026 | 35.1K | 2.8% | 9 | 60.5K | 4.8% | 5 | | Feb 2026 | 34.7K | 3% | 9 | 49.7K | 4.3% | 5 | | Mar 2026 | 35.1K | 2.9% | 9 | 60.8K | 5.1% | 5 | | Apr 2026 | 36.2K | 3% | 8 | 59.6K | 5% | 5 | | May 2026 | 36.3K | 3.1% | 8 | 50.9K | 4.4% | 5 | | Jun 2026 | 35.6K | 3.3% | 8 | 50.9K | 4.7% | 5 | | Jul 2026 | 36.1K | 3.3% | 8 | 50.1K | 4.6% | 5 | | Aug 2026 | 36.1K | 3.4% | 8 | 51.3K | 4.9% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Carl's Jr.’s and Subway’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Carl's Jr.**: Measured on the search terms “carl's jr nz”, “carls jr”, “carls jr bush inn”, “carls jr deals”, “carls jr delivery”, “carls jr hamburger”, “carls jr hamilton”, “carls jr henderson”, “carls jr hornby”, “carls jr hrs”, “carls jr me”, “carls jr near me”, “carls jr new zealand”, “carls jr nz”, “carls jr online”, “carls jr prices”, “carls jr queen street”, “carls jr restaurants llc”, “carls jr st johns”, “carlsjr”, “carlsjr co nz”, “carlsjr delivery”, “carlsjr near me” and “carlsjr nz”, summed into one figure. - **Subway**: Measured on the search terms “best subway sandwich”, “subway catering menu”, “subway delivery”, “subway menu”, “subway menu cost”, “subway menu nutrition”, “subway morning menu”, “subway near me”, “subway nz”, “subway sandwich”, “subway sandwich platter” and “subway sandwich trays cost”, summed into one figure. - [Carl's Jr. profile](/demand/nz/brands/carls-jr) - [Subway profile](/demand/nz/brands/subway) - [All fast food chains in New Zealand](/demand/nz/categories/nz-fast-food-chains): The set both shares are measured inside, 12 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Carl's Jr. or Subway? In August 2026, Subway had more branded searches than Carl's Jr. among fast food chains in New Zealand. Subway was estimated to have 51.3K branded searches compared to Carl's Jr.’s 36.1K, and held a 4.9% Share of Search versus Carl's Jr.’s 3.4%. ## Cite this page Brandwave. "Carl's Jr. vs Subway: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/carls-jr-vs-subway This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/carls-jr-vs-subway. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.