---
title: "Carlile Dowling vs Goodwill Law: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Carlile Dowling or Goodwill Law? Compare estimated monthly branded-search demand and Share of Search inside the Napier law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/carlile-dowling-vs-goodwill-law"
publisher: "Brandwave"
---

# Carlile Dowling vs Goodwill Law: Which is more popular by branded search in New Zealand?

Which is more popular in search, Carlile Dowling or Goodwill Law? Compare estimated monthly branded-search demand and Share of Search inside the Napier law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Carlile Dowling and Goodwill Law
- **Competitive set**: Napier law firms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Carlile Dowling Share of Search**: 11.4%
- **Goodwill Law Share of Search**: 11.9%

## Which is more popular in search, Carlile Dowling or Goodwill Law?

- In August 2026, Carlile Dowling and Goodwill Law were level on Share of Search among napier law firms in New Zealand, with an estimated 270 versus 280 branded searches, at 11.4% and 11.9% estimated Share of Search.
- The lead changed hands once in the 11 months ending August 2026: Goodwill Law took it in August 2026.
- Across the 11 months ending August 2026, Carlile Dowling’s estimated Share of Search among napier law firms in New Zealand moved from 14.3% to 11.4%, and its estimated monthly branded searches moved from 370 to 270.
- Across the 11 months ending August 2026, Goodwill Law’s estimated Share of Search among napier law firms in New Zealand moved from 10% to 11.9%, and its estimated monthly branded searches moved from 260 to 280.

## How did search popularity change for New Zealand napier law firms in August 2026?

- In August 2026, Goodwill Law overtook Carlile Dowling to rank 3rd among napier law firms in New Zealand, at 11.9%.
- In August 2026, Carlile Dowling lost estimated Share of Search among napier law firms in New Zealand, from 12.3% to 11.4%.

## Month by month

| Month | Carlile Dowling estimated searches | Carlile Dowling Share of Search | Carlile Dowling rank | Goodwill Law estimated searches | Goodwill Law Share of Search | Goodwill Law rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 370 | 14.3% | 3 | 260 | 10% | 4 |
| Nov 2025 | 420 | 14.7% | 3 | 310 | 10.9% | 4 |
| Dec 2025 | 280 | 14.1% | 3 | 220 | 11.1% | 4 |
| Jan 2026 | 320 | 14.9% | 3 | 210 | 9.8% | 4 |
| Feb 2026 | 370 | 15.7% | 3 | 210 | 8.9% | 4 |
| Mar 2026 | 410 | 13.8% | 3 | 260 | 8.7% | 4 |
| Apr 2026 | 300 | 14% | 3 | 220 | 10.2% | 4 |
| May 2026 | 340 | 15.7% | 3 | 210 | 9.7% | 4 |
| Jun 2026 | 330 | 14.5% | 3 | 250 | 11% | 4 |
| Jul 2026 | 300 | 12.3% | 3 | 200 | 8.2% | 4 |
| Aug 2026 | 270 | 11.4% | 4 | 280 | 11.9% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Carlile Dowling’s and Goodwill Law’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Carlile Dowling**: Measured on the search terms “carlile dowling”, “carlile dowling lawyers”, “carlile dowling napier” and “carlile dowling solicitors”, summed into one figure.
- **Goodwill Law**: Measured on the search terms “goodwill law”, “goodwill law new plymouth” and “goodwill.law”, summed into one figure.

- [Carlile Dowling profile](/demand/nz/brands/carlile-dowling)
- [Goodwill Law profile](/demand/nz/brands/goodwill-law)
- [All napier law firms in New Zealand](/demand/nz/categories/nz-napier-law-firms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Carlile Dowling or Goodwill Law?

In August 2026, Carlile Dowling and Goodwill Law were level on Share of Search among napier law firms in New Zealand, with an estimated 270 versus 280 branded searches, at 11.4% and 11.9% estimated Share of Search.

## Cite this page

Brandwave. "Carlile Dowling vs Goodwill Law: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/carlile-dowling-vs-goodwill-law

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/carlile-dowling-vs-goodwill-law. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.