---
title: "CareHQ vs Tend: Which is more popular in New Zealand?"
description: "Is CareHQ or Tend more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Telehealth providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/carehq-vs-tend"
publisher: "Brandwave"
---

# CareHQ vs Tend: Which is more popular in New Zealand?

Is CareHQ or Tend more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Telehealth providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: CareHQ and Tend
- **Competitive set**: Telehealth providers
- **Market**: New Zealand
- **Month measured**: Oct 2026
- **CareHQ Share of Search**: 16.2%
- **Tend Share of Search**: 25.4%

## Is CareHQ or Tend more popular in search?

- In October 2026, Tend had more branded searches than CareHQ among telehealth providers in New Zealand. Tend had about 2,040 branded searches, while CareHQ had 1,300. Tend made up 25.4% of all telehealth provider searches we track, and CareHQ accounted for 16.2%.
- The lead changed hands 3 times in the 12 months ending October 2026: Tend took it in June 2026, CareHQ took it in July 2026, Tend took it in September 2026.
- Across the 12 months ending October 2026, CareHQ’s share of searches among telehealth providers in New Zealand moved from 15.6% to 16.2%, and its estimated monthly branded searches moved from 1K to 1.3K.
- Across the 12 months ending October 2026, Tend’s share of searches among telehealth providers in New Zealand moved from 15.5% to 25.4%, and its estimated monthly branded searches moved from 990 to 2K.

## Top telehealth providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both CareHQ and Tend showed up in all five answers. Tend was listed before CareHQ in four of them.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Tend | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| CareHQ | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Practice Plus | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Bettr | 4th | 1 of 3 | 2 of 2 | 3 of 5 |
| Emergency Consult | 5th | 2 of 3 | 0 of 2 | 2 of 5 |

## Every AI answer about telehealth providers

- Asked ChatGPT "Which telehealth provider should I use in New Zealand?": 1. Tend, 2. Practice Plus, 3. CareHQ
- Asked ChatGPT "What are the best telehealth providers in New Zealand?": 1. Tend, 2. Practice Plus, 3. CareHQ, 4. Bettr, 5. Emergency Consult
- Asked ChatGPT "What's the best telehealth provider in New Zealand for a quick doctor consult?": 1. Tend, 2. Emergency Consult, 3. CareHQ
- Searched Google, AI Overview "telehealth providers nz": 1. CareHQ, 2. Tend, 3. Bettr, 4. Practice Plus
- Searched Google, AI Overview "gp online nz": 1. Tend, 2. CareHQ, 3. Practice Plus, 4. Bettr

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How did search popularity change for New Zealand telehealth providers in October 2026?

- In October 2026, Tend gained share of searches among telehealth providers in New Zealand, from 19.1% to 25.4%.
- In October 2026, CareHQ lost share of searches among telehealth providers in New Zealand, from 18.1% to 16.2%.

## How has branded search for CareHQ and Tend changed in New Zealand over the last 12 months?

| Month | CareHQ estimated searches | CareHQ Share of Search | CareHQ rank | Tend estimated searches | Tend Share of Search | Tend rank |
| --- | --- | --- | --- | --- | --- | --- |
| Nov 2025 | 1K | 15.6% | 2 | 990 | 15.5% | 3 |
| Dec 2025 | 1.3K | 18.4% | 2 | 790 | 11.2% | 3 |
| Jan 2026 | 1K | 14.9% | 2 | 810 | 12.1% | 4 |
| Feb 2026 | 1K | 16.5% | 2 | 790 | 13% | 4 |
| Mar 2026 | 1.3K | 19.1% | 2 | 1.1K | 16.3% | 4 |
| Apr 2026 | 1.3K | 19.9% | 2 | 950 | 14.5% | 4 |
| May 2026 | 1.3K | 19.6% | 2 | 970 | 14.7% | 4 |
| Jun 2026 | 1.3K | 14.3% | 3 | 2.5K | 27.4% | 2 |
| Jul 2026 | 1.6K | 17.4% | 2 | 1.4K | 14.9% | 3 |
| Aug 2026 | 2.4K | 19.1% | 2 | 2K | 16.2% | 3 |
| Sep 2026 | 1.6K | 18.1% | 3 | 1.7K | 19.1% | 2 |
| Oct 2026 | 1.3K | 16.2% | 3 | 2K | 25.4% | 2 |

## How are CareHQ’s and Tend’s branded searches counted?

Brandwave collects information about searches that people make online using CareHQ’s and Tend’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **CareHQ**: Measured on the search term “carehq”.
- **Tend**: Measured on the search terms “tend health” and “tend health limited”, summed into one figure.

- [CareHQ profile](/demand/nz/brands/carehq)
- [Tend profile](/demand/nz/brands/tend)
- [All telehealth providers in New Zealand](/demand/nz/categories/nz-telehealth-providers): The set both shares are measured inside, 5 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is CareHQ or Tend more popular in search?

In October 2026, Tend had more branded searches than CareHQ among telehealth providers in New Zealand. Tend had about 2,040 branded searches, while CareHQ had 1,300. Tend made up 25.4% of all telehealth provider searches we track, and CareHQ accounted for 16.2%.

## Cite this page

Brandwave. "CareHQ vs Tend: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/carehq-vs-tend

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/carehq-vs-tend. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
